{"title":"All Rugs","description":"","products":[{"product_id":"marmalade-in-berry","title":"Marmalade in Berry","description":"\u003cp\u003eInspired by London’s Art Deco tube stations and cinemas, and embodying the sleekness and balance of the era, Marmalade spins a retro 70s feel that’s sure to welcome a touch of bright colour to your home. If you’re after a rug to lift your interior, then Marmalade is it. The rug is a perfect expression of Indonesian-born designer, Carmellia Indrawati’s playful use of colour-blocking and texture to bring a 3D quality to her work.\u003c\/p\u003e\n\u003cp\u003eHand knotted in 80 knots.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"80cm x 300cm","offer_id":45437480206564,"sku":"Marmalade in Berry - 80cm x 300cm","price":1940.0,"currency_code":"GBP","in_stock":true},{"title":"80cm x 350cm","offer_id":55456403980670,"sku":"Marmalade in Berry - 80cm x 350cm","price":2260.0,"currency_code":"GBP","in_stock":true},{"title":"170cm x 230cm","offer_id":45437480239332,"sku":"Marmalade in Berry - 170cm x 230cm","price":3150.0,"currency_code":"GBP","in_stock":true},{"title":"220cm x 300cm","offer_id":45437480272100,"sku":"Marmalade in Berry - 220cm x 300cm","price":5320.0,"currency_code":"GBP","in_stock":true},{"title":"247cm x 260cm","offer_id":55456404013438,"sku":"Marmalade in Berry - 247cm x 260cm","price":5170.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437480370404,"sku":"Marmalade in Berry - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0006_Marmalade-in-berry-hand-knotted-carmellia-indrawati.jpg?v=1777453688"},{"product_id":"marmalade-in-lime","title":"Marmalade in Lime","description":"\u003cp\u003eInspired by London’s Art Deco tube stations and cinemas, and embodying the sleekness and balance of the era, Marmalade’s vibrant teal colour way spins a retro 70s feel that’s sure to welcome a touch of bright colour to your home. If you’re after a rug to lift your interior, then Marmalade is it. The rug is a perfect expression of Indonesian-born designer, Carmellia Indrawati’s playful use of colour-blocking and texture to bring a 3D quality to her work.\u003c\/p\u003e\n\u003cp\u003eHand knotted in 80 knots.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"80cm x 300cm","offer_id":45437480894692,"sku":"Marmalade in Lime - 80cm x 300cm","price":1940.0,"currency_code":"GBP","in_stock":true},{"title":"80cm x 350cm","offer_id":55456421609854,"sku":"Marmalade in Lime - 80cm x 350cm","price":2260.0,"currency_code":"GBP","in_stock":true},{"title":"170cm x 230cm","offer_id":55456421642622,"sku":"Marmalade in Lime - 170cm x 230cm","price":3150.0,"currency_code":"GBP","in_stock":true},{"title":"220cm x 300cm","offer_id":55456421675390,"sku":"Marmalade in Lime - 220cm x 300cm","price":5320.0,"currency_code":"GBP","in_stock":true},{"title":"247cm x 260cm","offer_id":55456421708158,"sku":"Marmalade in Lime - 247cm x 260cm","price":5170.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437480960228,"sku":"Marmalade in Lime - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Marmalade-lime-runner-hand-knotted-carmellia-indrawati-web-resizing.jpg?v=1721637250"},{"product_id":"off-cut","title":"Off Cut","description":"\u003cp\u003eScreenprinter \u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/diane-bresson\"\u003eDiane Bresson\u003c\/a\u003e has combined design elements from both the \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/diane-bresson-halftones-tufted\"\u003eHalftones\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/diane-bresson-shift\"\u003eShift\u003c\/a\u003e rugs to create a new flat weave design featuring irregular curves and lines to create a compositional rug with \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/pink\"\u003epeach\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/purple\"\u003epurple\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/red\"\u003ered\u003c\/a\u003e tones. This stylish, compositional piece has a deeply ingrained sentiment of craftsmanship through the design development of screen printing then translated into hand woven techniques. This combination of techniques creates a rich textural underlay, a true beauty to behold in interior spaces.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45437481255140,"sku":"Off Cut - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56083482247550,"sku":"Off Cut - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437481287908,"sku":"Off Cut - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56083482280318,"sku":"Off Cut - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 120cm","offer_id":51899713421694,"sku":"Off Cut - Custom - 180cm x 120cm","price":660.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 140cm","offer_id":54859792089470,"sku":"Off Cut - Custom - 180cm x 140cm","price":770.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 320cm x 180cm","offer_id":51894995911038,"sku":"Off Cut - Custom - 320cm x 180cm","price":1760.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 400cm x 290cm","offer_id":54917473075582,"sku":"Off Cut - Custom - 400cm x 290cm","price":3540.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 600cm x 290cm","offer_id":51884339888510,"sku":"Off Cut - Custom - 600cm x 290cm","price":5310.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437481353444,"sku":"Off Cut - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/OffCut-diane-bresson-flatwoven-rug-website-resizing.jpg?v=1721637267"},{"product_id":"northmore-tonal-hand-knotted","title":"Northmore Tonal Hand Knotted","description":"\u003cp dir=\"ltr\"\u003eTo Celebrate 10 years of rug collaborations, we’ve launched a new tonal colourway of the \u003ca href=\"https:\/\/www.floorstory.co.uk\/rugs\/flock-northmore-by-flock\"\u003eoriginal Northmore\u003c\/a\u003e design by FLOCK. This version of the original features tonal colours of nudes and beiges with subtle accents of orange and green with a shiny finish. Transforming the original design into a fresh new palette elevates the level of detail in the hand knotted shapes and how they overlap and intersect. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNorthmore Tonal exudes cutting edge design and provides a complimentary textural piece to enhance a space. The transition from the original into a warmer palette with subtle earthy tones has transformed the feeling that a design evokes purely through colour.\u003cbr\u003e\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 230cm","offer_id":45437481681124,"sku":"Northmore Tonal - 160cm x 230cm","price":3760.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":45437481713892,"sku":"Northmore Tonal - 180cm x 270cm","price":4960.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437481746660,"sku":"Northmore Tonal - 200cm x 300cm","price":6120.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45437481812196,"sku":"Northmore Tonal - 240cm x 340cm","price":8330.0,"currency_code":"GBP","in_stock":true},{"title":"244cm x 305cm","offer_id":56086793748862,"sku":"Northmore Tonal - 244cm x 305cm","price":7600.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437481910500,"sku":"Northmore Tonal - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 260cm x 280cm - retail","offer_id":55938264400254,"sku":"Northmore Tonal - 260cm x 280cm","price":7430.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/northmore-tonal-flock-hand-knotted-rug-website-resizing_2024-05-08-115758_ntha.jpg?v=1721637281"},{"product_id":"giovanni-blue","title":"Giovanni Blue","description":"\u003cp\u003eJohn Booth’s cartoonish style and bold, painterly colour layups, fill scribbles and graphic lines are captured in this recreation of one of his most recognisable works. Giovanni is typical John; joyful, cheery and optimistic; it’s sure to bring life-affirming colour to your home.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of collaborations, FLOOR_STORY asked Illustrator \u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/john-booth\"\u003eJohn Booth\u003c\/a\u003e to reimagine one of his rug designs. We'd been talking about a blue tonal version of \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/john-booth-giovanni\"\u003eGiovanni\u003c\/a\u003e for a while and this presented the perfect opportunity to bring a vision to life.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA new energy has been brought into the design through the combination of colours of blue. Each shade balances the other to create a high contrast version that’ll sit happily on the floor or wall of many spaces. The shaped outline brings the illustrative style seamlessly into the space, a great way to mix up the norm of rectangular rugs.\u003cbr\u003e\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 216cm","offer_id":45437482729700,"sku":"Giovanni Blue - 160cm x 216cm","price":3530.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 270cm","offer_id":45437482762468,"sku":"Giovanni Blue - 200cm x 270cm","price":5510.0,"currency_code":"GBP","in_stock":true},{"title":"236cm x 320cm","offer_id":45437482795236,"sku":"Giovanni Blue - 236cm x 320cm","price":7710.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437482828004,"sku":"Giovanni Blue - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/giovanni-blue-john-booth-hand-knotted-rug-website-resizing.jpg?v=1721637295"},{"product_id":"chroma-green","title":"Chroma Green","description":"\u003cp dir=\"ltr\"\u003eA colour wheel rug bursting with marvellous hues of greens and blues defined by deeply carved alternating pile heights that feel phenomenal underfoot, echoing pleats from fashion designer Kitty Joseph's \u003ca href=\"https:\/\/kittyjoseph.com\/products\/chroma-skirt-preorder\"\u003eChroma\u003c\/a\u003e skirt. Shades of Forest, Emerald, Jade and Olive Green along with a few blue tones to encapsulate a natural palette with some acidic hues to really make the rug pop.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKitty hand selected the wool pom colours in our East London showroom, taking special care of how they balance and elevate each other. The green colourway came from Kitty’s discovery that the human eye perceives more shades of green than any other colour, this being down to the nature of humans evolving in mainly green surroundings. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e‘Chroma Green is not just about bringing the benefits of green indoors, it's also an inspiration to step outside and seek the greens we crave. Don't forget your greens!’\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe beauty of this rug is that with so many shades, it’ll fit into many interior schemes as well as adding a dose of texture.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"Ø 150cm","offer_id":45437483122916,"sku":"Chroma Green - Ø 150cm","price":1290.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 180cm","offer_id":45437483155684,"sku":"Chroma Green - Ø 180cm","price":1850.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 200cm","offer_id":45437483188452,"sku":"Chroma Green - Ø 200cm","price":2280.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 225cm","offer_id":55395318366590,"sku":"Chroma Green - Ø 225cm","price":2890.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 250cm","offer_id":45437483221220,"sku":"Chroma Green - Ø 250cm","price":3570.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 300cm","offer_id":45437483253988,"sku":"Chroma Green - Ø 300cm","price":5130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Chroma-green-kitty-joseph-tufted-rug-website-resizing.jpg?v=1721637309"},{"product_id":"harlequin-x-in-blue-and-brick","title":"Harlequin X in Blue and Brick","description":"\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of collaborations here at FLOOR_STORY, Kangan Arora has designed a brand new edition of the tiled harlequin rug, now available in a flatwoven rug construction with a selective palette.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking at Wada Sanzoi’s Dictionary of Colour Combinations which refers to colours of Japan, Kangan has used alternating pairing of colours to create a contemporary rug fit for all kinds of spaces. The graphic, skewed tiled design contrasts with its rectangular outline, a bold take on traditional chequered patterns.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe original Harlequin design is part of the \u003ca href=\"https:\/\/local.floorstory.co.uk\/collections\/cosmic-check-falling-shadows\"\u003eFalling Shadows \u0026amp; Cosmic Check\u003c\/a\u003e collections which was launched as part of LDF 2022. Falling Shadows was inspired by the way light cascades through windows and blinds which Kangan was taking note of when passing by houses during lockdown. The second part of this launch saw the Cosmic Check collection which is very much a celebration of op art, full of meticulous symmetry translated into graphic and textural rug designs.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45437484138724,"sku":"Harlequin X in Blue and Brick - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":56086811476350,"sku":"Harlequin X in Blue and Brick - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":56086811509118,"sku":"Harlequin X in Blue and Brick - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":56086811541886,"sku":"Harlequin X in Blue and Brick - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":56086811574654,"sku":"Harlequin X in Blue and Brick - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":56086811607422,"sku":"Harlequin X in Blue and Brick - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":45437484171492,"sku":"Harlequin X in Blue and Brick - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086811640190,"sku":"Harlequin X in Blue and Brick - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437484204260,"sku":"Harlequin X in Blue and Brick - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56086811672958,"sku":"Harlequin X in Blue and Brick - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437484269796,"sku":"Harlequin X in Blue and Brick - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/harlequin-x-blue-and-brick-kangan-arora-flatweave-rug-website-resizing.jpg?v=1721637322"},{"product_id":"harlequin-x-in-blue-and-coral","title":"Harlequin X in Blue and Coral","description":"\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of collaborations here at FLOOR_STORY, Kangan Arora has designed a brand new edition of the tiled harlequin rug, now available in a flatwoven rug construction with a selective palette.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking at Wada Sanzoi’s Dictionary of Colour Combinations which refers to colours of Japan, Kangan has used alternating pairing of colours to create a contemporary rug fit for all kinds of spaces. The graphic, skewed tiled design contrasts with its rectangular outline, a bold take on traditional chequered patterns.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe original Harlequin design is part of the \u003ca href=\"https:\/\/local.floorstory.co.uk\/collections\/cosmic-check-falling-shadows\"\u003eFalling Shadows \u0026amp; Cosmic Check\u003c\/a\u003e collections which was launched as part of LDF 2022. Falling Shadows was inspired by the way light cascades through windows and blinds which Kangan was taking note of when passing by houses during lockdown. The second part of this launch saw the Cosmic Check collection which is very much a celebration of op art, full of meticulous symmetry translated into graphic and textural rug designs.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45437484433636,"sku":"Harlequin X in Blue and Coral - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":56086811738494,"sku":"Harlequin X in Blue and Coral - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":56086811771262,"sku":"Harlequin X in Blue and Coral - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":56086811804030,"sku":"Harlequin X in Blue and Coral - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":56086811836798,"sku":"Harlequin X in Blue and Coral - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":56086811869566,"sku":"Harlequin X in Blue and Coral - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":45437484466404,"sku":"Harlequin X in Blue and Coral - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086811902334,"sku":"Harlequin X in Blue and Coral - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437484499172,"sku":"Harlequin X in Blue and Coral - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56086811935102,"sku":"Harlequin X in Blue and Coral - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437484564708,"sku":"Harlequin X in Blue and Coral - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/harlequin-x-blue-and-coral-kangan-arora-flatweave-rug-website-resizing.jpg?v=1721637335"},{"product_id":"pink-noise","title":"Pink Noise","description":"\u003cp dir=\"ltr\"\u003e‘Pink Noise’, is used to help drown out background noise to improve focus and help with better sleep. These associations felt like the perfect combination for a new rug colourway. Where \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/camille-walala-white-noise\"\u003eWhite Noise\u003c\/a\u003e helps stimulate, Pink Noise takes us into a calm, tonal and dynamic space. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHeavy carving within the graphical shapes really highlights their bold outlines, making them really pop and evolve throughout the day with the way light and shade hits the textural detail.\u003cbr\u003e\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 230cm","offer_id":45437485744356,"sku":"Pink Noise - 160cm x 230cm","price":2690.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086801219966,"sku":"Pink Noise - 180cm x 270cm","price":3550.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437485777124,"sku":"Pink Noise - 200cm x 300cm","price":4380.0,"currency_code":"GBP","in_stock":true},{"title":"244cm x 305cm","offer_id":56086801252734,"sku":"Pink Noise - 244cm x 305cm","price":5440.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":56086801285502,"sku":"Pink Noise - 240cm x 340cm","price":5960.0,"currency_code":"GBP","in_stock":true},{"title":"White Noise - Rug Sample","offer_id":45437485875428,"sku":"Pink Noise - White Noise - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/pink-noise-camille-walala-hand-knotted-rug-website-resizing.jpg?v=1721637347"},{"product_id":"meandros-dawn","title":"Meandros Dawn","description":"\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/adam-nathaniel-furman\"\u003eAdam Nathaniel Furman\u003c\/a\u003e has drawn upon the Mediterranean, where they explored how times of the day affected colour and traditional motifs and colour.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMeandros Dawn, Day \u0026amp; Dusk presents three \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/runner\"\u003erunners\u003c\/a\u003e in combinations of \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/blue\"\u003eblues\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/green\"\u003egreens\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/pink\"\u003epinks\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/yellow\"\u003eyellows\u003c\/a\u003e unfolds a story of how the light at different times of the day transforms the motif into three separate moods. Across the three rugs, a curated selection of colours has been used, the combinations of which is what differentiates them to give different moods as well as working together if layered. These runners are \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/flat-weave\"\u003eflatwoven\u003c\/a\u003e using traditional weaving techniques made with New Zealand Wool.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":55426184282494,"sku":"Meandros Dawn - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":55426184413566,"sku":"Meandros Dawn - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":55426184544638,"sku":"Meandros Dawn - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":55426184708478,"sku":"Meandros Dawn - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":55426184872318,"sku":"Meandros Dawn - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":55426185036158,"sku":"Meandros Dawn - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 200cm x 180cm","offer_id":55426185167230,"sku":"Meandros Dawn - Custom - 200cm x 180cm","price":1100.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":55426185298302,"sku":"Meandros Dawn - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/meandros-dawn-adam-furman-flatweave-rug-website-resizing.jpg?v=1721811262"},{"product_id":"pill-in-mottled-multicolour","title":"Pill in Mottled Multicolour","description":"\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of FLOOR_STORY rug collaborations, we asked 2LG to reimagine their \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/2lg-studio-pill-in-pink\"\u003eoriginal Pill\u003c\/a\u003e rug design to create a new edition of the original.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe design duo have enhanced the shaped, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/hand-knotted\"\u003ehand knotted\u003c\/a\u003e rug by bringing in multiple layers of mottled colour combinations in \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/blue\"\u003eblues\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/purple\"\u003epurples\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/pink\"\u003epinks\u003c\/a\u003e that compliment and contrast each other to maximise the beauty of the original design. This modern, \u003ca href=\"https:\/\/local.floorstory.co.uk\/stories\/watch-the-process-custom-made-hand-knotted-i-want-you-in-my-soul-rug\"\u003ehand made rug\u003c\/a\u003e is an effortless way of bringing a striking and energetic piece to a space. The pill shape is key in modernising a space, breaking the conventions of rectangular rugs and creating a vocal point.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCan be made in any size, shape and colour.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 240cm","offer_id":45446590300388,"sku":"Pill in Mottled Multicolour - 160cm x 240cm","price":2810.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446590365924,"sku":"Pill in Mottled Multicolour - 200cm x 300cm","price":4380.0,"currency_code":"GBP","in_stock":true},{"title":"225cm x 340cm","offer_id":45446590431460,"sku":"Pill in Mottled Multicolour - 225cm x 340cm","price":5590.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446590562532,"sku":"Pill in Mottled Multicolour - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/pill-multi-mottled-2lg-hand-knotted-rug-website-resizing.jpg?v=1721811261"},{"product_id":"meandros-day","title":"Meandros Day","description":"\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/adam-nathaniel-furman\"\u003eAdam Nathaniel Furman\u003c\/a\u003e has drawn upon the Mediterranean, where they explored how times of the day affected colour and traditional motifs and colour.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMeandros Dawn, Day \u0026amp; Dusk presents three \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/runner\"\u003erunners\u003c\/a\u003e in combinations of \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/blue\"\u003eblues\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/green\"\u003egreens\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/pink\"\u003epinks\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/yellow\"\u003eyellows\u003c\/a\u003e unfolds a story of how the light at different times of the day transforms the motif into three separate moods. Across the three rugs, a curated selection of colours has been used, the combinations of which is what differentiates them to give different moods as well as working together if layered. These runners are \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/flat-weave\"\u003eflatwoven\u003c\/a\u003e using traditional weaving techniques made with New Zealand Wool.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45446590922980,"sku":"Meandros Day - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":45446590955748,"sku":"Meandros Day - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":45446590988516,"sku":"Meandros Day - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":55426210529662,"sku":"Meandros Day - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":55426210562430,"sku":"Meandros Day - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":55426210595198,"sku":"Meandros Day - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446591021284,"sku":"Meandros Day - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 450cm x 120cm","offer_id":45721735921892,"sku":"Meandros Day - Custom - 450cm x 120cm","price":1650.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 600cm x 120cm","offer_id":55274199646590,"sku":"Meandros Day - Custom - 600cm x 120cm","price":2200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/meandros-day-adam-furman-flatweave-rug-website-resizing.jpg?v=1721811268"},{"product_id":"meandros-dusk","title":"Meandros Dusk","description":"\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/adam-nathaniel-furman\"\u003eAdam Nathaniel Furman\u003c\/a\u003e has drawn upon the Mediterranean, where they explored how times of the day affected colour and traditional motifs and colour.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMeandros Dawn, Day \u0026amp; Dusk presents three \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/runner\"\u003erunners\u003c\/a\u003e in combinations of \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/blue\"\u003eblues\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/green\"\u003egreens\u003c\/a\u003e, \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/pink\"\u003epinks\u003c\/a\u003e and \u003ca href=\"https:\/\/local.floorstory.co.uk\/colour\/yellow\"\u003eyellows\u003c\/a\u003e unfolds a story of how the light at different times of the day transforms the motif into three separate moods. 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These runners are \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/flat-weave\"\u003eflatwoven\u003c\/a\u003e using traditional weaving techniques made with New Zealand Wool.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45446591250660,"sku":"Meandros Dusk - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":45446591283428,"sku":"Meandros Dusk - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":45446591316196,"sku":"Meandros Dusk - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":55426220949886,"sku":"Meandros Dusk - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":55426220982654,"sku":"Meandros Dusk - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":55426221015422,"sku":"Meandros Dusk - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446591348964,"sku":"Meandros Dusk - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/meandros-dusk-adam-furman-flatweave-rug-website-resizing.jpg?v=1721811269"},{"product_id":"i-feel-love-orange","title":"I Feel Love Orange","description":"\u003cp dir=\"ltr\"\u003eA fresh orange colourway of the melting rug design by \u003ca href=\"https:\/\/local.floorstory.co.uk\/designers\/henry-holland\"\u003eHenry Holland Studio\u003c\/a\u003e. The design itself is a nod to 90s rave iconography and totally encapsulates the trippy aesthetic seen on clothes and posters from the time. Henry has used stylistic reference to his ceramic pieces, the melting effect emulating the layered lucid lines created through the use of the traditional Japanese Nerikomii technique seen in his homeware and crockery collections. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis rug has a cheeky ‘I Feel Love’ slogan and the effect of melting into a space with its irregular shape, making it feel right at home in any space from residential living rooms to large scale \u003ca href=\"https:\/\/local.floorstory.co.uk\/case-studies\/shaped-and-hand-made-rugs-for-a-renovation-of-a-1930s-post-office-designed-by-albert-khan\"\u003ecommercial spaces\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe duo colourway design is also a great one to customise if you fancy adding a bit of your personality by altering the colours or slogan with our \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eCustom Services\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"180cm x 240cm","offer_id":45446591906020,"sku":"I Feel Love Orange - 180cm x 240cm","price":3480.0,"currency_code":"GBP","in_stock":true},{"title":"200cm X 270cm","offer_id":45446591938788,"sku":"I Feel Love Orange - 200cm x 270cm","price":4350.0,"currency_code":"GBP","in_stock":true},{"title":"225cm X 315cm","offer_id":45446591971556,"sku":"I Feel Love Orange - 225cm x 315cm","price":5710.0,"currency_code":"GBP","in_stock":true},{"title":"270cm X 360cm","offer_id":45446592004324,"sku":"I Feel Love Orange - 270cm x 360cm","price":7830.0,"currency_code":"GBP","in_stock":true},{"title":"335cm x 425cm","offer_id":45446592037092,"sku":"I Feel Love Orange - 335cm x 425cm","price":11470.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446592102628,"sku":"I Feel Love Orange - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 120cm","offer_id":45699752362212,"sku":"I Feel Love Orange - Custom - 180cm x 120cm","price":1740.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/WebsiteResizingTemplate_0000_i-feel-love-orange-henry-holland-hand-knotted-rug-website-resizing.jpg?v=1777390991"},{"product_id":"craft-chess-deep-green-9339","title":"Craft Chess - Deep Green 9339","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCraft Chess reimagines the classic checkerboard with a bold, deconstructed twist, transforming it into a striking graphic statement. Its fragmented design creates a dynamic visual, with floating shapes that balance playful disorder and harmonious colour. Subtle material effects add texture and depth, whilst the crisp, defined edges of the vibrant squares bring clarity and energy to this captivating rug.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"170cm x 240cm","offer_id":45446592757988,"sku":"Craft Chess - Deep Green 9339 - 170cm x 240cm","price":595.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":45446592790756,"sku":"Craft Chess - Deep Green 9339 - 200cm x 280cm","price":820.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446592823524,"sku":"Craft Chess - Deep Green 9339 - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":55016440922494,"sku":"Craft Chess - Deep Green 9339 - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":56741382226302,"sku":"Craft Chess - Deep Green 9339 - Rug Sample","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Custom_280cm x 390cm (Include Underlay \u0026 Stain Protection)","offer_id":56951977083262,"sku":"Craft Chess - Deep Green 9339 - 280cm x 390cm","price":2063.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/web-resizing_0020_9339_DEEP_GREEN_FLATDOWN_WEB.jpg?v=1721811277"},{"product_id":"craft-chess-honey-9338","title":"Craft Chess - Honey 9338","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCraft Chess reimagines the classic checkerboard with a bold, deconstructed twist, transforming it into a striking graphic statement. Its fragmented design creates a dynamic visual, with floating shapes that balance playful disorder and harmonious colour. Subtle material effects add texture and depth, whilst the crisp, defined edges of the vibrant squares bring clarity and energy to this captivating rug.\u003c\/span\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446592889060,"sku":"Craft Chess - Honey 9338 - 170cm x 240cm","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":45446592921828,"sku":"Craft Chess - Honey 9338 - 200cm x 280cm","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446592954596,"sku":"Craft Chess - Honey 9338 - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":56727792189822,"sku":"Craft Chess - Honey 9338 - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56741386912126,"sku":"Craft Chess - Honey 9338 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/web-resizing_0021_9338_HONEY_FLATDOWN__WEB.jpg?v=1721811279"},{"product_id":"monochrome-blue-2411","title":"Monochrome - Blue 2411","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMonochrome 2411 Blue reimagines traditional manufacturing techniques, drawing inspiration from the historic 18th-century English Wilton rug and its innovative single-backing construction, now beautifully reinterpreted with a modern perspective.\u003c\/span\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446593347812,"sku":"Monochrome 2411 Blue - 170cm x 240cm","price":1999.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446593380580,"sku":"Monochrome 2411 Blue - 200cm x 300cm","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56743753908606,"sku":"Monochrome 2411 Blue - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0000_The-Monochromes4.jpg?v=1777390273"},{"product_id":"meditation-lagoon-sunset-9333","title":"Meditation Lagoon - Sunset 9333","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMeditation Lagoon draws inspiration from ink blots and Rorschach tests, inviting personal interpretation through its organic, flowing forms. Evoking the serene beauty of nature, it captures the essence of the sea, earth and moss, creating a harmonious connection to the natural world. 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