{"title":"Brown","description":null,"products":[{"product_id":"northmore-tonal-hand-knotted","title":"Northmore Tonal Hand Knotted","description":"\u003cp dir=\"ltr\"\u003eTo Celebrate 10 years of rug collaborations, we’ve launched a new tonal colourway of the \u003ca href=\"https:\/\/www.floorstory.co.uk\/rugs\/flock-northmore-by-flock\"\u003eoriginal Northmore\u003c\/a\u003e design by FLOCK. This version of the original features tonal colours of nudes and beiges with subtle accents of orange and green with a shiny finish. Transforming the original design into a fresh new palette elevates the level of detail in the hand knotted shapes and how they overlap and intersect. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNorthmore Tonal exudes cutting edge design and provides a complimentary textural piece to enhance a space. The transition from the original into a warmer palette with subtle earthy tones has transformed the feeling that a design evokes purely through colour.\u003cbr\u003e\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 230cm","offer_id":45437481681124,"sku":"Northmore Tonal - 160cm x 230cm","price":3760.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":45437481713892,"sku":"Northmore Tonal - 180cm x 270cm","price":4960.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437481746660,"sku":"Northmore Tonal - 200cm x 300cm","price":6120.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45437481812196,"sku":"Northmore Tonal - 240cm x 340cm","price":8330.0,"currency_code":"GBP","in_stock":true},{"title":"244cm x 305cm","offer_id":56086793748862,"sku":"Northmore Tonal - 244cm x 305cm","price":7600.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437481910500,"sku":"Northmore Tonal - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 260cm x 280cm - retail","offer_id":55938264400254,"sku":"Northmore Tonal - 260cm x 280cm","price":7430.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/northmore-tonal-flock-hand-knotted-rug-website-resizing_2024-05-08-115758_ntha.jpg?v=1721637281"},{"product_id":"harlequin-x-in-blue-and-brick","title":"Harlequin X in Blue and Brick","description":"\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of collaborations here at FLOOR_STORY, Kangan Arora has designed a brand new edition of the tiled harlequin rug, now available in a flatwoven rug construction with a selective palette.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking at Wada Sanzoi’s Dictionary of Colour Combinations which refers to colours of Japan, Kangan has used alternating pairing of colours to create a contemporary rug fit for all kinds of spaces. The graphic, skewed tiled design contrasts with its rectangular outline, a bold take on traditional chequered patterns.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe original Harlequin design is part of the \u003ca href=\"https:\/\/local.floorstory.co.uk\/collections\/cosmic-check-falling-shadows\"\u003eFalling Shadows \u0026amp; Cosmic Check\u003c\/a\u003e collections which was launched as part of LDF 2022. Falling Shadows was inspired by the way light cascades through windows and blinds which Kangan was taking note of when passing by houses during lockdown. The second part of this launch saw the Cosmic Check collection which is very much a celebration of op art, full of meticulous symmetry translated into graphic and textural rug designs.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45437484138724,"sku":"Harlequin X in Blue and Brick - 70cm x 230cm","price":500.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":56086811476350,"sku":"Harlequin X in Blue and Brick - 70cm x 300cm","price":650.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":56086811509118,"sku":"Harlequin X in Blue and Brick - 70cm x 350cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":56086811541886,"sku":"Harlequin X in Blue and Brick - 90cm x 230cm","price":640.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":56086811574654,"sku":"Harlequin X in Blue and Brick - 90cm x 300cm","price":830.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":56086811607422,"sku":"Harlequin X in Blue and Brick - 90cm x 350cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":45437484171492,"sku":"Harlequin X in Blue and Brick - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086811640190,"sku":"Harlequin X in Blue and Brick - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45437484204260,"sku":"Harlequin X in Blue and Brick - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56086811672958,"sku":"Harlequin X in Blue and Brick - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45437484269796,"sku":"Harlequin X in Blue and Brick - Rug Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/harlequin-x-blue-and-brick-kangan-arora-flatweave-rug-website-resizing.jpg?v=1721637322"},{"product_id":"harlequin-x-in-blue-and-coral","title":"Harlequin X in Blue and Coral","description":"\u003cp dir=\"ltr\"\u003eTo celebrate 10 years of collaborations here at FLOOR_STORY, Kangan Arora has designed a brand new edition of the tiled harlequin rug, now available in a flatwoven rug construction with a selective palette.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLooking at Wada Sanzoi’s Dictionary of Colour Combinations which refers to colours of Japan, Kangan has used alternating pairing of colours to create a contemporary rug fit for all kinds of spaces. 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Its rich, evocative palette, featuring tranquil teals, warm browns, refined golds, vibrant greens, and accents of iodine, cognac, and deep black, blends seamlessly to craft a dynamic yet grounded design.\u003c\/span\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446595150052,"sku":"Meditation Lagoon - Chestnut 9326 - 170cm x 240cm","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":45446595182820,"sku":"Meditation Lagoon - Chestnut 9326 - 200cm x 280cm","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446595215588,"sku":"Meditation Lagoon - Chestnut 9326 - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":55203557343614,"sku":"Meditation Lagoon - Chestnut 9326 - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56741331108222,"sku":"Meditation Lagoon - Chestnut 9326 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0008_9326_WEB-resize-shop.jpg?v=1777390039"},{"product_id":"meditation-lagoon-chestnut-circular-9326","title":"Meditation Lagoon - Chestnut Circular 9326","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMeditation Lagoon draws inspiration from ink blots and Rorschach tests, inviting personal interpretation through its organic, flowing forms. 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Its rich, evocative palette, featuring tranquil teals, warm browns, refined golds, vibrant greens, and accents of iodine, cognac, and deep black, blends seamlessly to craft a dynamic yet grounded design.\u003c\/span\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"Ø 240cm","offer_id":45446596329700,"sku":"Meditation Lagoon - Chestnut Circular 9326 - Ø 240cm","price":840.0,"currency_code":"GBP","in_stock":true},{"title":"Ø 290cm","offer_id":56943703720318,"sku":"Meditation Lagoon - Chestnut Circular 9326 - Ø 290cm","price":1125.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56741242962302,"sku":"Meditation Lagoon - Chestnut Circular 9326 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0009_9326_circular_WEB-resize-shop.jpg?v=1777389775"},{"product_id":"form-terracotta","title":"Form Terracotta","description":"\u003cp\u003eThe Form collection blends an earthy, neutral color palette, delivering a sophisticated look that is both versatile and captivating.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446613762276,"sku":"Form Terracotta - 160cm x 230cm","price":370.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 290cm","offer_id":45446613795044,"sku":"Form Terracotta - 200cm x 290cm","price":580.0,"currency_code":"GBP","in_stock":true},{"title":"Custom_350cm x 450cm","offer_id":57639707836798,"sku":"Form Terracotta - 350cm x 450cm","price":1890.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0009_Reef-RF20-Outline-Terracotta.jpg?v=1777373955"},{"product_id":"frank-grey","title":"Frank Gray","description":"\u003cp\u003eFrank's fusion of earthy and neutral color palettes brings a lively, graphic pattern that creates a dynamic focal point.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446614450404,"sku":"Frank Grey - 160cm x 230cm","price":370.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 290cm","offer_id":45446614483172,"sku":"Frank Grey - 200cm x 290cm","price":580.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0007_Reef-RF24-Mid-Century-Grey.jpg?v=1777373721"},{"product_id":"fresco-collage","title":"Fresco Collage","description":"\u003cp\u003eThe Fresco Collection expresses a contrasting textual play with the use of refined and chunky yarns.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446616842468,"sku":"Fresco Collage - 160cm x 230cm","price":520.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 290cm","offer_id":45446616875236,"sku":"Fresco Collage - 200cm x 290cm","price":820.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0002_Canvas-Collage-Rug-N.jpg?v=1777371120"},{"product_id":"monmouth-rust","title":"Monmouth Rust","description":"\u003cp\u003eMonmouth Rust showcases a stunning basket-weave pattern, adding depth and texture to its design. 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Custom sizes available via the custom calculator, \u003ca href=\"https:\/\/local.floorstory.co.uk\/contact\"\u003edrop us a message\u003c\/a\u003e with any questions.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"170cm x 230cm","offer_id":45446622740708,"sku":"Plunge - 170cm x 230cm","price":1800.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 338cm","offer_id":45446622773476,"sku":"Plunge - 200cm x 338cm","price":3110.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 442cm","offer_id":45446622806244,"sku":"Plunge - 250cm x 442cm","price":5090.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446622871780,"sku":"Plunge - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/plunge-waves-amechi-mandi-tufted-rug-product-shot-website-resizing.jpg?v=1721811661"},{"product_id":"spill","title":"Spill","description":"\u003cp dir=\"ltr\"\u003eOur collaboration came about after spotting Amechi through the House \u0026amp; Garden Rising Star 2022 prize, it was shortly after this that the ball started rolling with how Amechi could translate his designs into a bold and mood-boosting series of shaped rugs. 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Amechi has designed in a way that lets you find your balance of play and relaxation with the ability to customise the colours within these rugs.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlease note that sizes are based on the widest points of the rug. Custom sizes available via the custom calculator, \u003ca href=\"https:\/\/local.floorstory.co.uk\/contact\"\u003edrop us a message\u003c\/a\u003e with any questions.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45446623002852,"sku":"Spill - 70cm x 230cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":55433363521918,"sku":"Spill - 70cm x 300cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":55433363554686,"sku":"Spill - 70cm x 350cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":45446623035620,"sku":"Spill - 90cm x 300cm","price":1250.0,"currency_code":"GBP","in_stock":true},{"title":"100cm x 330cm","offer_id":45446623068388,"sku":"Spill - 100cm x 330cm","price":1520.0,"currency_code":"GBP","in_stock":true},{"title":"150cm x 450cm","offer_id":45446623101156,"sku":"Spill - 150cm x 450cm","price":3110.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446623133924,"sku":"Spill - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/spill-waves-amechi-mandi-tufted-rug-product-shot-website-resizing.jpg?v=1721811666"},{"product_id":"dune","title":"Dune","description":"\u003cp dir=\"ltr\"\u003eOur collaboration came about after spotting Amechi through the House \u0026amp; Garden Rising Star 2022 prize, it was shortly after this that the ball started rolling with how Amechi could translate his designs into a bold and mood-boosting series of shaped rugs. 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Custom sizes available via the custom calculator, \u003ca href=\"https:\/\/local.floorstory.co.uk\/contact\"\u003edrop us a message\u003c\/a\u003e with any questions.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 180cm","offer_id":45446623199460,"sku":"Dune - 160cm x 180cm","price":1330.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 203cm","offer_id":45446623232228,"sku":"Dune - 180cm x 203cm","price":1680.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 225cm","offer_id":45446623264996,"sku":"Dune - 200cm x 225cm","price":2070.0,"currency_code":"GBP","in_stock":true},{"title":"220cm x 245cm","offer_id":45446623297764,"sku":"Dune - 220cm x 245cm","price":2480.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446623363300,"sku":"Dune - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/dune-waves-amechi-mandi-tufted-rug-product-shot-website-resizing.jpg?v=1721811667"},{"product_id":"curb-in-reflective-olive-runner","title":"Curb in Reflective Olive Runner","description":"\u003cp dir=\"ltr\"\u003eCURB, our latest collection with designer Gill Thorpe, is drawn from the parallel alignment of pavement slabs and paint lines found in unrefined, urban settings. Each rug from the collection explores the beauty of irregularity - featuring bold borders overlaid onto textural woven backdrops in both flatwoven and tufted rugs. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThese cityscape influences have been translated into a series of colourways that recontextualise the unpolished inner city aesthetic. Gradient painterly textures contrast with linear bordered lines to give the tufted rugs depth whilst clean asymmetrical lines reveal an unconventional, flatwoven design. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCURB breathes new life into traditional bordered rugs, which play the trick of making smaller spaces feel bigger and larger spaces more centered. With options of muted or bold colour-centric palettes, these rugs allow you to play around with matching or contrasting textures and materials to create a considered space.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45446629064932,"sku":"Curb in Reflective Olive Runner - 70cm x 230cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":56086806495614,"sku":"Curb in Reflective Olive Runner - 70cm x 300cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":56086806528382,"sku":"Curb in Reflective Olive Runner - 70cm x 350cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":56086806561150,"sku":"Curb in Reflective Olive Runner - 90cm x 230cm","price":960.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":56086806593918,"sku":"Curb in Reflective Olive Runner - 90cm x 300cm","price":1250.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":56086806626686,"sku":"Curb in Reflective Olive Runner - 90cm x 350cm","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446629097700,"sku":"Curb in Reflective Olive Runner - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/curb-runner-olive-gill-thorpe-tufted-rug-product-shot-low-res-copy.jpg?v=1721811739"},{"product_id":"ortem-rust","title":"Ortem Rust","description":"\u003cp\u003eIf you're looking for a unique, modern addition to your living space, look no further than Ortem's hand-tufted wool rug. Crafted with 100% wool in India, this rug is designed with geometric patterns featuring contrasting tones that create a multi-dimensional effect. In a sumptuous rust hue, this eye-catching piece will bring warmth and sophistication to any room. The soft pile is perfect for feeling comfortable underfoot while walking around the house, making it an ideal choice for any home or business. Additionally, its high quality craftsmanship and durable materials ensure that this geometric rug will stand the test of time and remain as beautiful as ever for years to come. With Ortem on your flooring, you'll have a beautiful focal point that'll draw the eye and add a touch of style to your environment.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446631555300,"sku":"Ortem Rust - 160cm x 230cm","price":470.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 290cm","offer_id":45446631588068,"sku":"Ortem Rust - 200cm x 290cm","price":740.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Metro-Website-Resizing_0014_Metro-Rust.jpg?v=1721811752"},{"product_id":"aris-in-rust","title":"Aris in Rust","description":"\u003cp\u003eAn inviting and contemporary rug that provides subtle sophistication and texture to any modern interior. It is a hand-tufted rug made from 100% wool; with an aesthetic that gracefully flows from dark to light for a stunning gradient effect. We are confident that Aris' brownish tonality will leave you in awe with its warm hexagonal shapes invoking the look of a hive. This stunning accent rug is perfect for any space and will add just the right amount of warmth to warm up your décor.\u003c\/p\u003e\n\u003cp\u003eThis orange\/brown rug is also offered in three sizes and four colourways\u003c\/p\u003e\n\u003cp\u003eWe currently do not have any samples but please contact us for more information if you need it.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446638698724,"sku":"Aris in Rust - 160cm x 230cm","price":510.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 290cm","offer_id":45446638731492,"sku":"Aris in Rust - 200cm x 290cm","price":800.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0009_Hive-Rust.jpg?v=1776955946"},{"product_id":"4am-in-cream-and-green","title":"4AM in Cream and Green","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"120cm x 124cm","offer_id":45446639452388,"sku":"4AM in Cream and Green - 120cm x 124cm","price":690.0,"currency_code":"GBP","in_stock":true},{"title":"155cm x 160cm","offer_id":45446639485156,"sku":"4AM in Cream and Green - 160cm x 155cm","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"185cm x 191cm","offer_id":45446639517924,"sku":"4AM in Cream and Green - 185cm x 191cm","price":1630.0,"currency_code":"GBP","in_stock":true},{"title":"194cm x 200cm","offer_id":45446639550692,"sku":"4AM in Cream and Green - 200cm x 194cm","price":1790.0,"currency_code":"GBP","in_stock":true},{"title":"252cm x 260cm","offer_id":45446639583460,"sku":"4AM in Cream and Green - 252cm x 260cm","price":3020.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 124cm x 121cm","offer_id":57391945580926,"sku":null,"price":691.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 150cm x 150cm","offer_id":57391997976958,"sku":null,"price":1035.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 155cm x 155cm","offer_id":57392041230718,"sku":null,"price":1106.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/4AM-cream-green-henry-holland-tufted-rug-product-image-website-resizing.jpg?v=1721811847"},{"product_id":"pampas-optick","title":"Pampas Optick","description":"\u003cp\u003eInspired by the accordion pleats that are a thread through the clothing of fashion designer Kitty Joseph, Optick is an exploration of the expressive beauty of a bicolour palette and simultaneous contrast. Combined with subtle geometry and surface carving, Optick appears to shift in design and colour as you move around it. Simply by rotating the rugs in your space, you can shift the colour to fit your mood. What a wonderful way to let people know how your feeling!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm x 230cm","offer_id":45446644891876,"sku":"Pampas Optick - 70cm x 230cm","price":860.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":54888148894078,"sku":"Pampas Optick - 70cm x 300cm","price":1120.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":54888149877118,"sku":"Pampas Optick - 70cm x 350cm","price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"120cm x 180cm","offer_id":54888150204798,"sku":"Pampas Optick - 120cm x 180cm","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":45446644924644,"sku":"Pampas Optick - 160cm x 230cm","price":1960.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":54888150925694,"sku":"Pampas Optick - 180cm x 270cm","price":2580.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446644957412,"sku":"Pampas Optick - 200cm x 300cm","price":3180.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":54888150499710,"sku":"Pampas Optick - 250cm x 350cm","price":4640.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446645022948,"sku":"Pampas Optick - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Webiste-Resizing_0001_Optick-in-Beige-160cm-x-230cm-Product-Shot-High-Res2.jpg?v=1721811909"},{"product_id":"rigg-furrow-mushroom-runner","title":"Rigg \u0026 Furrow Mushroom Runner","description":"\u003cp\u003eGill has used carving to create the Rigg \u0026amp; Furrow in parallel horizontal and vertical lines across each rug, mixing them with circular shapes and diagonals. Complimentary colours further emphasise the designs, incorporating tonal and contrasting shades, named after popular medieval herbs and flowers.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"70cm X 230cm","offer_id":45446645088484,"sku":"Rigg \u0026 Furrow Mushroom Runner - 70cm x 230cm","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 300cm","offer_id":56086807150974,"sku":"Rigg \u0026 Furrow Mushroom Runner - 70cm x 300cm","price":970.0,"currency_code":"GBP","in_stock":true},{"title":"70cm x 350cm","offer_id":56086807183742,"sku":"Rigg \u0026 Furrow Mushroom Runner - 70cm x 350cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 230cm","offer_id":56086807216510,"sku":"Rigg \u0026 Furrow Mushroom Runner - 90cm x 230cm","price":960.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 300cm","offer_id":56086807249278,"sku":"Rigg \u0026 Furrow Mushroom Runner - 90cm x 300cm","price":1250.0,"currency_code":"GBP","in_stock":true},{"title":"90cm x 350cm","offer_id":56086807282046,"sku":"Rigg \u0026 Furrow Mushroom Runner - 90cm x 350cm","price":1450.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446645154020,"sku":"Rigg \u0026 Furrow Mushroom Runner - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 500cm x 70cm","offer_id":55472713531774,"sku":"Rigg \u0026 Furrow Mushroom Runner - Custom - 500cm x 70cm","price":1610.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Webiste-Resizing_0000_Sage-02-in-Mushroom-Product-Shot-High-Res2_2022-12-12-123508_mmyl.jpg?v=1721811911"},{"product_id":"oracle-in-rosy-earth","title":"Oracle in Rosy Earth","description":"\u003cp\u003eThe Oracle in Rosy Earth Geometric Rug is the perfect addition\nto any space.\u003c\/p\u003e\n\u003cp\u003eThis\nmodern rug features a stunning geometric pattern and has an oval shape that\ncreates a unique and dynamic feature in any room. The soft shades of rose can\nbring a sense of calm and warmth which when added into a room adds a touch of\nluxury and elegance.\u003c\/p\u003e\n\u003cp\u003eMade\nin India, this hand tufted rug is not only beautiful but also soft and\nluxurious which makes it a joy to walk on. These cool rugs come with their own\nnon-stick backing which ensure it stays securely in place.\u003c\/p\u003e\n\u003cp\u003eThis\ncontemporary rug also comes in a variety of colours so you can choose the\nperfect one to complement your style.\u003c\/p\u003e","brand":"Asiatic","offers":[{"title":"160cm x 230cm","offer_id":45446646857956,"sku":"Oracle in Rosy Earth - 160cm x 230cm","price":580.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446646890724,"sku":"Oracle in Rosy Earth - 200cm x 300cm","price":940.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website-Resizing_0004_Matrix-Oval-Earth-N.jpg?v=1721811945"},{"product_id":"casita-in-burnt-orange","title":"Casita in Burnt Orange","description":"\u003cp dir=\"ltr\"\u003eAs part of London Design Festival 2022, we launched a new two-part collection with textile designer Kangan Arora; Cosmic Check and Falling Shadows. The meticulously thought-out patterns and colour combinations seen across the 10 new rugs are borne from what Kangan describes as ‘often mathematical’ processes. The rugs are produced in 3 different constructs (Hand Knotted, Tufted and Hand Woven), each made with New Zealand wool and are influenced by architectural shapes and references, from both Indian and Japanese ancient traditions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCosmic Check\u003c\/strong\u003e is a collection of dancing colours and distorted checkerboard patterns drawn from Indian cosmic arts and board games. The designs are Full of movement and motion, they allude to both the circular rhythms of chanted mantras and the eye-catching graphics of modernist op art.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFalling Shadows\u003c\/strong\u003e draws on arches, openings and architectural forms are picked out with a clean linear aesthetic and simple palate of dual colours. From the gallery to the living room, this collection observes the way light falls and shadows are cast in extraordinary spaces.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe colours used in each rug balance the bold patterns to produce an overall synergy that allows each to sit comfortably in a range of settings.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"150cm x 156cm","offer_id":45446650626276,"sku":"Casita in Burnt Orange - 150cm x 156cm","price":1080.0,"currency_code":"GBP","in_stock":true},{"title":"215cm x 225cm","offer_id":45446650659044,"sku":"Casita in Burnt Orange - 215cm x 225cm","price":2230.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 312cm","offer_id":45446650691812,"sku":"Casita in Burnt Orange - 300cm x 312cm","price":4310.0,"currency_code":"GBP","in_stock":true},{"title":"Custom_158cm x 163cm_Hunters Contracts","offer_id":57262890123646,"sku":"Casita in Burnt Orange - 158cm x 163cm","price":1034.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/casita-burnt-orange-kangan-arora-tufted-rug-product-website-resizing-copy.jpg?v=1721811985"},{"product_id":"sand-dunes-runner-57278","title":"Sand Dunes Runner 57278","description":"\u003cp\u003eOur Vintage rugs are personally selected, we like the slightly more colourful and unusual pieces. Each rug is a one off.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eNote: These are not new rugs made to look old. These rugs are anywhere from 10 to 30 years old. We repair, re edged, wash, dye, wash again then let them dry out in the sun. If you can't find what you want on our website, \u003ca href=\"https:\/\/local.floorstory.co.uk\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eget in touch\u003c\/a\u003e and we can help you find what you're looking for.\u003c\/p\u003e","brand":"Stil Carpets","offers":[{"title":"84cm x 363cm","offer_id":45446654853348,"sku":"Sand Dunes Runner 57278 - 84cm x 363cm","price":495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website-Product-Shot_0025_57278-Sand-Dunes-Runner-Product-Shot.jpg?v=1721812029"},{"product_id":"wasted-in-brown","title":"Wasted in Brown","description":"\u003cp\u003ePutting the waste back into our ‘Wasted’ rug range . All rugs are crafted with the off-cut wool from other rugs. These unique rugs are designed by our talented weavers, where they curate the colours of the yarns into a beautiful bespoke design.\u003c\/p\u003e\n\u003cp\u003eDue to the nature of each rug being one-off, once the particular rug is sold we are unable to make an identical one, this is the beauty of investing in one of these pieces. If you have any specific requirements such as sizing, please get in touch.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 230cm","offer_id":45446659375332,"sku":"Wasted in Brown - 160cm x 230cm","price":2690.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086797418878,"sku":"Wasted in Brown - 180cm x 270cm","price":3550.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":56086797451646,"sku":"Wasted in Brown - 200cm x 300cm","price":4380.0,"currency_code":"GBP","in_stock":true},{"title":"244cm x 305cm","offer_id":56086797484414,"sku":"Wasted in Brown - 244cm x 305cm","price":5440.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":56086797517182,"sku":"Wasted in Brown - 240cm x 340cm","price":5960.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Wasted-Rug-Brown-recoloured-website-resizing_0018_Floor_Story_Wasted-Rug_Brown_Cutout.jpg?v=1721812081"},{"product_id":"moire-cream","title":"Moire Cream","description":"\u003cp\u003eJordan and Russell discovered the fabric that led to our Moire rug hiding in the attic of their Victorian home. Since that day, the duo have reworked and rescaled the design into our hand-tufted creation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446671139044,"sku":"Moire Cream - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55423405359486,"sku":"Moire Cream - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":55423405392254,"sku":"Moire Cream - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":45446671171812,"sku":"Moire Cream - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446671237348,"sku":"Moire Cream - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/moire-cream-2lg-tufted-rug-product-shot-website-resizing-copy.jpg?v=1721812193"},{"product_id":"diagonal-melt-yellow","title":"Diagonal Melt Yellow","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp\u003eHandknotted 80 knots. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"170cm x 245cm","offer_id":45446672679140,"sku":"Diagonal Melt Yellow - 170cm x 245cm","price":3355.0,"currency_code":"GBP","in_stock":true},{"title":"190cm x 274cm","offer_id":45446672711908,"sku":"Diagonal Melt Yellow - 190cm x 274cm","price":4195.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 288cm","offer_id":45446672744676,"sku":"Diagonal Melt Yellow - 200cm x 288cm","price":4640.0,"currency_code":"GBP","in_stock":true},{"title":"210cm x 315cm","offer_id":45446672777444,"sku":"Diagonal Melt Yellow - 210cm x 315cm","price":5330.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 353cm","offer_id":45446672810212,"sku":"Diagonal Melt Yellow - 250cm x 353cm","price":7105.0,"currency_code":"GBP","in_stock":true},{"title":"315cm x 420cm","offer_id":45446672842980,"sku":"Diagonal Melt Yellow - 315cm x 420cm","price":10655.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446672908516,"sku":"Diagonal Melt Yellow - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/new_colours_henry_0001_Layer-5.jpg?v=1721812211"},{"product_id":"venetian-dust-sunset-blue-9211","title":"Atlantic Venetian Dust - Sunset Blue 9211","description":"\u003cp\u003eIt is impossible to be silent when seeing Venice. The ancestral city is an oasis of beauty and remains inexorably anchored in the past. The ashy colours and mystical designs have been affected by time leaving admirers to dream of unparalleled craftsmanship magic. The dust of Venice is a sign of an age of magnificence. Our Venetian dust rugs could have been found in a reliquary crate in a mysterious attic alongside a canal with dark green waters. Its golden colours, darkened by time mark the elegance that even time cannot blur.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis rug is made by our supplier based in Belgium, who are working hard to create fully circular (recycled and recyclable) rugs. This rug is made with 100% polyester threads, of which 20% is currently recycled or rPET. By the end of 2024, the goal is to increase this % to a minimum of 80% rPET. This rug can be returned to the supplier to be recycled at the end of its useful life.\u003cbr\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"240cm x 340cm","offer_id":45446688604388,"sku":"Atlantic Venetian Dust - Sunset Blue 9211 - 240cm x 340cm","price":950.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":45446688669924,"sku":"Atlantic Venetian Dust - Sunset Blue 9211 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Venetian-Dust-Website-Images_0014_9211_SUNSETBLUE_FLATDOWN_WEB.jpg?v=1721812332"},{"product_id":"marmalade-runner","title":"Marmalade Runner","description":"\u003cp\u003eInspired by London’s Art Deco tube stations and cinemas, and embodying the sleekness and balance of the era, Marmalade’s vibrant teal colour way spins a retro 70s feel that’s sure to welcome a touch of bright colour to your home. If you’re after a rug to lift your interior, then Marmalade is it. The rug is a perfect expression of Indonesian-born designer, Carmellia Indrawati’s playful use of colour-blocking and texture to bring a 3D quality to her work.\u003c\/p\u003e\n\u003cp\u003eHand knotted in 80 knots.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"80cm x 300cm","offer_id":45446767247588,"sku":"Marmalade Runner - 80cm x 300cm","price":1940.0,"currency_code":"GBP","in_stock":true},{"title":"80cm x 350cm","offer_id":55456483246462,"sku":"Marmalade Runner - 80cm x 350cm","price":2260.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446767313124,"sku":"Marmalade Runner - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Marmalade-Runner-High-Res-Website-Resizing.jpg?v=1721813022"},{"product_id":"marmalade","title":"Marmalade","description":"\u003cp\u003eInspired by London’s Art Deco tube stations and cinemas, and embodying the sleekness and balance of the era, Marmalade’s vibrant teal colour way spins a retro 70s feel that’s sure to welcome a touch of bright colour to your home. If you’re after a rug to lift your interior, then Marmalade is it. The rug is a perfect expression of Indonesian-born designer, Carmellia Indrawati’s playful use of colour-blocking and texture to bring a 3D quality to her work. \u003c\/p\u003e\n\u003cp\u003eHand knotted in 80 knots.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"170cm x 230cm","offer_id":55456383598974,"sku":"Marmalade - 170cm x 230cm","price":3150.0,"currency_code":"GBP","in_stock":true},{"title":"220cm x 300cm","offer_id":55456383631742,"sku":"Marmalade - 220cm x 300cm","price":5320.0,"currency_code":"GBP","in_stock":true},{"title":"247cm x 260cm","offer_id":55456383664510,"sku":"Marmalade - 247cm x 260cm","price":5170.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446768099556,"sku":"Marmalade - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 457cm x 290cm","offer_id":57636853645694,"sku":null,"price":10669.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0004_Marmalade-resizing-webiste-images.jpg?v=1777453635"},{"product_id":"sumac-natural","title":"Sumac Natural","description":"\u003cp\u003eSumac combines natural texture with rustic charm. 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The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"80cm x 300cm","offer_id":55456462864766,"sku":"Marmalade in Tonal - 80cm x 300cm","price":1940.0,"currency_code":"GBP","in_stock":true},{"title":"80cm x 350cm","offer_id":55456462897534,"sku":"Marmalade in Tonal - 80cm x 350cm","price":2260.0,"currency_code":"GBP","in_stock":true},{"title":"170cm x 230cm","offer_id":45446789857508,"sku":"Marmalade in Tonal - 170cm x 230cm","price":3150.0,"currency_code":"GBP","in_stock":true},{"title":"220cm x 300cm","offer_id":45446789890276,"sku":"Marmalade in Tonal - 220cm x 300cm","price":5320.0,"currency_code":"GBP","in_stock":true},{"title":"247cm x 260cm","offer_id":55456462930302,"sku":"Marmalade in Tonal - 247cm x 260cm","price":5170.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446789955812,"sku":"Marmalade in Tonal - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0003_Marmalade-tonal-carmellia-Indrawati-hand-knotted-product-shot-low-res3-copy.jpg?v=1777453604"},{"product_id":"antiquarian-antique-ushak-suleiman-8884","title":"Antiquarian Antique Ushak - Suleiman 8884","description":"\u003cp\u003eThe Antiquarian Ushak collection is derived from the rug designs made by the Turkish tribe of the same name. 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Louis de Poortere uses faded colours for this design and layers of texture and abstract prints merged with historical influence to create a beautiful unique outcome.\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446804799716,"sku":"Antiquarian Antique Ushak - Suleiman Grey 8884 - 170cm x 240cm","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":45446804832484,"sku":"Antiquarian Antique Ushak - Suleiman Grey 8884 - 200cm x 280cm","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446804865252,"sku":"Antiquarian Antique Ushak - Suleiman Grey 8884 - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":45446804898020,"sku":"Antiquarian Antique Ushak - Suleiman Grey 8884 - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":45446804930788,"sku":"Antiquarian Antique Ushak - Suleiman Grey 8884 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/antiquarian-ushak-suleiman-grey.jpg?v=1721813352"},{"product_id":"edge-in-chocolate","title":"Edge in Chocolate","description":"\u003cp\u003eThe Edge collection is available in 15 stunning colorways, ranging from rich jewel tones to soothing neutrals. 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We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446820397284,"sku":"Patang Yellow - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446820430052,"sku":"Patang Yellow - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086812492158,"sku":"Patang Yellow - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56086812524926,"sku":"Patang Yellow - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Kangan_Arora_Patang_Yellow.jpg?v=1721813474"},{"product_id":"colour-stories-bethnal-green","title":"Colour_Stories Bethnal Green","description":"\u003cp\u003eDesigned by commercial interior design studio, trifle* to celebrate the changing beauty of East London's skyline, Bethnal Green delivers a beautiful colour graduation that's fiendishly complex to achieve. Hand-tufted from pure wool by skilled Indian artisans.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446823182564,"sku":"Colour_Stories Bethnal Green - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55462621774206,"sku":"Colour_Stories Bethnal Green - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446823215332,"sku":"Colour_Stories Bethnal Green - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":45446823248100,"sku":"Colour_Stories Bethnal Green - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0007_COLOUR_STORIES_Bethnal-Green_CUTOUT_LOW.jpg?v=1779290735"},{"product_id":"mad-men-collection-griff-concrete-jungle-8785","title":"Mad Men Collection - Griff Concrete jungle 8785","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMad Men Collection - Griff channels the vibrant energy of 1960s New York, where Madison Avenue’s advertising revolution met the era’s cultural upheavals. With sharp lines and distressed textures, it embodies the bold clash of optimism and disruption.\u003c\/span\u003e\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446850183396,"sku":"Mad Men Collection -Griff Concrete jungle 8785 - 170cm x 240cm","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":56740452073854,"sku":"Mad Men Collection -Griff Concrete jungle 8785 - 200cm x 280cm","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":56740452401534,"sku":"Mad Men Collection -Griff Concrete jungle 8785 - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":56740453417342,"sku":"Mad Men Collection -Griff Concrete jungle 8785 - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":56740454138238,"sku":"Mad Men Collection -Griff Concrete jungle 8785 - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/MadMenCollection-GriffConcretejungle8785_1.jpg?v=1771592456"},{"product_id":"curve","title":"Curve","description":"\u003cp\u003eThis rug is part of a four piece collection designed by Glasgow School of Art graduate, Catherine MacGruer. Catherine MacGruer x FLOOR_STORY is a wonderful testament to the designer’s ability to compose beautiful works that balance bold shapes and colour in works inspired by the Berlin metro and Bauhaus movement. Drawn to the shapes and colours of the city’s metro stations, Catherine has created abstract, modern designs that record angular architecture and strong geometric forms. Each one is beautifully handcrafted by FLOOR_STORY.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446853525732,"sku":"Curve - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55438152270206,"sku":"Curve - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446853558500,"sku":"Curve - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":55438152302974,"sku":"Curve - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446853591268,"sku":"Curve - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 250cm x 300cm - Dodds \u0026 Shute (Arax Properties)","offer_id":56053524234622,"sku":"Curve - Custom - 250cm x 300cm","price":3450.0,"currency_code":"GBP","in_stock":false},{"title":"Custom - 354cm x 365cm","offer_id":56813358055806,"sku":"Curve - Custom - 354cm x 365cm","price":5955.52,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0012_floor-story-25-11-17-edit-39-800x1132_preview.jpg?v=1777396406"},{"product_id":"tear","title":"Tear","description":"\u003cp\u003ePart of the Mimi Forrest x FLOOR_STORY capsule, Tear is inspired by the decaying poster art and layering of London's urban streets. Through scale and positioning, Mimi's design brings new meaning. \u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"160cm x 230cm","offer_id":45446869745892,"sku":"Tear - 160cm x 230cm","price":3010.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55457264533886,"sku":"Tear - 180cm x 270cm","price":4960.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446869778660,"sku":"Tear - 200cm x 300cm","price":6120.0,"currency_code":"GBP","in_stock":true},{"title":"244cm x 305cm","offer_id":55457264566654,"sku":"Tear - 244cm x 305cm","price":7600.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446869844196,"sku":"Tear - 240cm x 340cm","price":8330.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Mimi-tear.jpg?v=1721813978"},{"product_id":"moire-gold","title":"Moire Gold","description":"\u003cp\u003eJordan and Russell discovered the fabric that led to our Moire rug hiding in the attic of their Victorian home. 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The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446875873508,"sku":"Moire Gold - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55423448744318,"sku":"Moire Gold - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446875906276,"sku":"Moire Gold - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":45446875939044,"sku":"Moire Gold - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 240cm","offer_id":55266762621310,"sku":"Moire Gold - Custom - 180cm x 240cm","price":1990.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/2LG_Moire_Gold.jpg?v=1721814025"},{"product_id":"fading-world-grey-ebony-8257","title":"Fading World - Grey Ebony 8257","description":"\u003cp dir=\"ltr\"\u003eA combination of distressed weaving, the elimination of pattern sections and the addition of vibrant colour accents make these rugs both contemporary and stylish whilst capturing traditional motifs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOver a century of skill and craftsmanship is woven in every rug produced. Woven onto Jacquard Wilton looms with cotton chenille yarns, each rug has multiple layers of textures, distressed areas and intricate stitching detail to give a true 'vintage' look.\u003c\/p\u003e","brand":"LDP","offers":[{"title":"170cm x 240cm","offer_id":45446896910564,"sku":"Fading World in Grey Ebony (8257) - 170cm x 240cm","price":599.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 280cm","offer_id":45446896943332,"sku":"Fading World in Grey Ebony (8257) - 200cm x 280cm","price":799.0,"currency_code":"GBP","in_stock":true},{"title":"240cm x 340cm","offer_id":45446896976100,"sku":"Fading World in Grey Ebony (8257) - 240cm x 340cm","price":1190.0,"currency_code":"GBP","in_stock":true},{"title":"280cm x 390cm","offer_id":45446897008868,"sku":"Fading World in Grey Ebony (8257) - 280cm x 390cm","price":1595.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":45446897041636,"sku":"Fading World in Grey Ebony (8257) - Sample","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/fading-world-grey-ebony.jpg?v=1721814227"},{"product_id":"i-feel-love-tan","title":"I Feel Love Tan","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp\u003eHandknotted 80 knots. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"180cm x 240cm","offer_id":45594826244324,"sku":"I Feel Love Tan - 180cm x 240cm","price":3480.0,"currency_code":"GBP","in_stock":true},{"title":"200cm X 270cm","offer_id":45594826277092,"sku":"I Feel Love Tan - 200cm x 270cm","price":4350.0,"currency_code":"GBP","in_stock":true},{"title":"225cm X 315cm","offer_id":45594826309860,"sku":"I Feel Love Tan - 225cm x 315cm","price":5710.0,"currency_code":"GBP","in_stock":true},{"title":"270cm X 360cm","offer_id":45594826342628,"sku":"I Feel Love Tan - 270cm x 360cm","price":7830.0,"currency_code":"GBP","in_stock":true},{"title":"335cm x 425cm","offer_id":45594826375396,"sku":"I Feel Love Tan - 335cm x 425cm","price":11470.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45594826473700,"sku":"I Feel Love Tan - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 120cm","offer_id":51881733456254,"sku":"I Feel Love Tan - Custom - 180cm x 120cm","price":1740.0,"currency_code":"GBP","in_stock":true},{"title":"Custom 9x5cm Living Room","offer_id":56062755963262,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0007_I-feel-love-tan-henry-holland-hand-knotted-rug.jpg?v=1777395969"},{"product_id":"curb-in-olive-mono","title":"Curb in Olive Mono","description":"\u003cp dir=\"ltr\"\u003eCURB, our latest collection with designer Gill Thorpe, is drawn from the parallel alignment of pavement slabs and paint lines found in unrefined, urban settings. 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With options of muted or bold colour-centric palettes, these rugs allow you to play around with matching or contrasting textures and materials to create a considered space.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45594832273636,"sku":"Curb in Olive Mono - 160cm x 230cm","price":1130.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086810231166,"sku":"Curb in Olive Mono - 180cm x 270cm","price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45594832306404,"sku":"Curb in Olive Mono - 200cm x 300cm","price":1830.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56086810263934,"sku":"Curb in Olive Mono - 250cm x 350cm","price":2670.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45594832535780,"sku":"Curb in Olive Mono - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Custom_305cm x 425cm","offer_id":57328410460542,"sku":"Curb in Olive Mono - 305cm x 425cm","price":3162.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Curb-Gill-Thorpe-Olive-Mono-160cm-230cm-Flatwoven-Rug-Website-Overhead_eccf1ff2-08a3-4fe3-a64c-a4d67986ef6d.jpg?v=1725357343"},{"product_id":"jagged-rose","title":"Jagged Rose","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45594841219300,"sku":"Jagged Rose - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56083483689342,"sku":"Jagged Rose - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45594841252068,"sku":"Jagged Rose - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":56083483722110,"sku":"Jagged Rose - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45594841350372,"sku":"Jagged Rose - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Jagged-Rose-Teal-website-resizing_0016_Floor_Story_Eley-Kishimoto_Jagged-Rose_Cutout.jpg?v=1725357498"},{"product_id":"monument-in-pink","title":"Monument in Pink","description":"\u003cp dir=\"ltr\"\u003eAs part of London Design Festival 2022, we launched a new two-part collection with textile designer Kangan Arora; Cosmic Check and Falling Shadows. The meticulously thought-out patterns and colour combinations seen across the 10 new rugs are borne from what Kangan describes as ‘often mathematical’ processes. The rugs are produced in 3 different constructs (Hand Knotted, Tufted and Hand Woven), each made with New Zealand wool and are influenced by architectural shapes and references, from both Indian and Japanese ancient traditions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCosmic Check\u003c\/strong\u003e is a collection of dancing colours and distorted checkerboard patterns drawn from Indian cosmic arts and board games. The designs are Full of movement and motion, they allude to both the circular rhythms of chanted mantras and the eye-catching graphics of modernist op art.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFalling Shadows\u003c\/strong\u003e draws on arches, openings and architectural forms are picked out with a clean linear aesthetic and simple palate of dual colours. From the gallery to the living room, this collection observes the way light falls and shadows are cast in extraordinary spaces.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe colours used in each rug balance the bold patterns to produce an overall synergy that allows each to sit comfortably in a range of settings.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45594847346916,"sku":"Monument in Pink - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":56086814359934,"sku":"Monument in Pink - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45594847379684,"sku":"Monument in Pink - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":45594847412452,"sku":"Monument in Pink - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45594847477988,"sku":"Monument in Pink - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Monument-in-pink-kangan-arora-160cm-230cm-tufted-rug-website-resizing-low-res1.jpg?v=1725357596"},{"product_id":"diagonal-melt-cream-and-brown","title":"Diagonal Melt Cream and Brown","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. 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We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. 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