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The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seem to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"180cm X 240cm","offer_id":45446647939300,"sku":"I Feel Love in Berry Red - 180cm x 240cm","price":1990.0,"currency_code":"GBP","in_stock":true},{"title":"200cm X 270cm","offer_id":45446647972068,"sku":"I Feel Love in Berry Red - 200cm x 270cm","price":2490.0,"currency_code":"GBP","in_stock":true},{"title":"270cm X 360cm","offer_id":45446648004836,"sku":"I Feel Love in Berry Red - 270cm x 360cm","price":4480.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446648037604,"sku":"I Feel Love in Berry Red - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0003_October-GH_0006_18-22-10-06_Floor-Story_11755_LoRes.jpg?v=1777396025"},{"product_id":"4am-in-black","title":"4AM in Black","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"120cm x 124cm","offer_id":45446658851044,"sku":"4AM in Black - 120cm x 124cm","price":690.0,"currency_code":"GBP","in_stock":true},{"title":"155cm x 160cm","offer_id":45446658883812,"sku":"4AM in Black - 160cm x 155cm","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"185cm x 191cm","offer_id":45446658916580,"sku":"4AM in Black - 185cm x 191cm","price":1620.0,"currency_code":"GBP","in_stock":true},{"title":"194cm x 200cm","offer_id":45446658949348,"sku":"4AM in Black - 200cm x 194cm","price":1790.0,"currency_code":"GBP","in_stock":true},{"title":"252cm x 260cm","offer_id":45446658982116,"sku":"4AM in Black - 252cm x 260cm","price":3020.0,"currency_code":"GBP","in_stock":true},{"title":"Sample","offer_id":45446659047652,"sku":"4AM in Black - Sample","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/resize-images-website_0015_Floor_Story_Henry-Holland_4AM_Black_Cutout.jpg?v=1721812082"},{"product_id":"moire-tan","title":"Moire Tan","description":"\u003cp\u003eJordan and Russell discovered the fabric that led to our Moire rug hiding in the attic of their Victorian home. Since that day, the duo have reworked and rescaled the design into our hand-tufted creation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446670647524,"sku":"Moire Tan - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55423505498494,"sku":"Moire Tan - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":45446670680292,"sku":"Moire Tan - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":55423505531262,"sku":"Moire Tan - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446670745828,"sku":"Moire Tan - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 278cm x 190cm","offer_id":51908671537534,"sku":"Moire Tan - Custom - 278cm x 190cm","price":2430.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 250cm x 185cm","offer_id":55354138820990,"sku":"Moire Tan - Custom - 250cm x 185cm","price":2130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/WEB_Moire_tan.jpg?v=1721812189"},{"product_id":"moire-cream","title":"Moire Cream","description":"\u003cp\u003eJordan and Russell discovered the fabric that led to our Moire rug hiding in the attic of their Victorian home. Since that day, the duo have reworked and rescaled the design into our hand-tufted creation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"160cm x 230cm","offer_id":45446671139044,"sku":"Moire Cream - 160cm x 230cm","price":1700.0,"currency_code":"GBP","in_stock":true},{"title":"180cm x 270cm","offer_id":55423405359486,"sku":"Moire Cream - 180cm x 270cm","price":2240.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 300cm","offer_id":55423405392254,"sku":"Moire Cream - 200cm x 300cm","price":2760.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 350cm","offer_id":45446671171812,"sku":"Moire Cream - 250cm x 350cm","price":4030.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446671237348,"sku":"Moire Cream - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/moire-cream-2lg-tufted-rug-product-shot-website-resizing-copy.jpg?v=1721812193"},{"product_id":"diagonal-melt-yellow","title":"Diagonal Melt Yellow","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp\u003eHandknotted 80 knots. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"170cm x 245cm","offer_id":45446672679140,"sku":"Diagonal Melt Yellow - 170cm x 245cm","price":3355.0,"currency_code":"GBP","in_stock":true},{"title":"190cm x 274cm","offer_id":45446672711908,"sku":"Diagonal Melt Yellow - 190cm x 274cm","price":4195.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 288cm","offer_id":45446672744676,"sku":"Diagonal Melt Yellow - 200cm x 288cm","price":4640.0,"currency_code":"GBP","in_stock":true},{"title":"210cm x 315cm","offer_id":45446672777444,"sku":"Diagonal Melt Yellow - 210cm x 315cm","price":5330.0,"currency_code":"GBP","in_stock":true},{"title":"250cm x 353cm","offer_id":45446672810212,"sku":"Diagonal Melt Yellow - 250cm x 353cm","price":7105.0,"currency_code":"GBP","in_stock":true},{"title":"315cm x 420cm","offer_id":45446672842980,"sku":"Diagonal Melt Yellow - 315cm x 420cm","price":10655.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446672908516,"sku":"Diagonal Melt Yellow - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/new_colours_henry_0001_Layer-5.jpg?v=1721812211"},{"product_id":"i-feel-love-green","title":"I Feel Love Green","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp\u003eHandknotted 80 knots. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lama Carpets","offers":[{"title":"180cm x 240cm","offer_id":45446673137892,"sku":"I Feel Love Green - 180cm x 240cm","price":3480.0,"currency_code":"GBP","in_stock":true},{"title":"200cm x 270cm","offer_id":45446673170660,"sku":"I Feel Love Green - 200cm x 270cm","price":4350.0,"currency_code":"GBP","in_stock":true},{"title":"225cm x 315cm","offer_id":45446673203428,"sku":"I Feel Love Green - 225cm x 315cm","price":5710.0,"currency_code":"GBP","in_stock":true},{"title":"270cm x 360cm","offer_id":45446673236196,"sku":"I Feel Love Green - 270cm x 360cm","price":7830.0,"currency_code":"GBP","in_stock":true},{"title":"335cm x 425cm","offer_id":45446673268964,"sku":"I Feel Love Green - 335cm x 425cm","price":11470.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446673334500,"sku":"I Feel Love Green - Rug Sample","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 180cm x 120cm","offer_id":45699753017572,"sku":"I Feel Love Green - Custom - 180cm x 120cm","price":1740.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Website_Resizing_Template_0010_i_feel_love_green.jpg?v=1777395937"},{"product_id":"4am-in-green","title":"4AM in Green","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.\u003c\/p\u003e\n\u003cp\u003eTo find out more information about customising this rug - \u003ca href=\"https:\/\/www.floorstory.co.uk\/custom-rugs#enquiry\"\u003eget in touch with us\u003c\/a\u003e.\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"120cm x 124cm","offer_id":57408478970238,"sku":"4AM Green - 120cm x 124cm","price":690.0,"currency_code":"GBP","in_stock":true},{"title":"155cm x 160cm","offer_id":45446673924324,"sku":"4AM Green - 160cm x 155cm","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"185cm x 191cm","offer_id":45446673957092,"sku":"4AM Green - 185cm x 191cm","price":1630.0,"currency_code":"GBP","in_stock":true},{"title":"194cm x 200cm","offer_id":45446673989860,"sku":"4AM Green - 200cm x 194cm","price":1790.0,"currency_code":"GBP","in_stock":true},{"title":"252cm x 260cm","offer_id":45446674022628,"sku":"4AM Green - 252cm x 260cm","price":3020.0,"currency_code":"GBP","in_stock":true},{"title":"Rug Sample","offer_id":45446674088164,"sku":"4AM Green - Rug Sample","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Custom - 150cm x 290cm","offer_id":45699947593956,"sku":"4AM Green - Custom - 150cm x 290cm","price":2010.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/new_colours_henry_0002_Layer-3.jpg?v=1721812220"},{"product_id":"pass-the-plate-green","title":"Pass The Plate Green","description":"\u003cp\u003eFor the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLove this but want something slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGood news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, \u003ca href=\"https:\/\/local.floorstory.co.uk\/rug-constructions\"\u003econstruction\u003c\/a\u003e or \u003ca href=\"https:\/\/local.floorstory.co.uk\/rugs\/shaped\"\u003eshape\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTell us your ideas and we’ll get cracking with creating your perfect rug. 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