Geranium Optick
Optick appears to shift in design and colour as you move around it. Simply by rotating the rugs in your space, you can shift the colour to fit your mood.
Designer
Kitty Joseph
KITTY JOSEPH IS A LONDON-BASED CONTEMPORARY WOMEN’S WEAR DESIGNER, KNOWN FOR HER INCLUSIVE USE OF COLOUR AND FLATTERING FORMS
Kitty Joseph immediately found favour with Lady Gaga and leading Parisian streetwear retailer Colette after graduating from the Royal College of Art in 2011. She is widely recognised for her exploration of colour and its application on the body through clever print placements.
Kitty really is a force in the fashion and textiles game, and we’re delighted to welcome her to the FLOOR_STORY family with the fabulous CHROMA and OPTICK series.
The rugs themselves offer a full colour wheel available in multicolour along with some more tonal options like the CHROMA Pink Wool to fit the needs of different spaces. Both of the ranges feature sculpted piles to emulate the pleats in her garments. This three-dimensional approach to enhancing the colours and textures feels totally luxurious underfoot and also changes the balance of colour as you walk around it.
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Geranium Optick
Stories
Chromantics: A Fashion Showcase With Kitty Joseph
We are honoured to have been collaborating with designer Kitty Joseph for over three years. Over the course of which we have created two iconic rug designs that exuberate colour and have been developed into hundreds of vibrant rugs that have brought a sense of cheer to numerous interiors and settings.
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