{"product_id":"soul-ii-soul-funki-dred","title":"Soul II Soul Funki Dred","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5aa2e4f6-7fff-7aef-a7e0-6791c53f2f4c\"\u003eThese tufted rugs are produced in colourways inspired by those used on artwork from the \u003ca rel=\"noopener\" href=\"https:\/\/www.soul2soul.co.uk\/\" target=\"_blank\"\u003eSoul II Soul\u003c\/a\u003e catalogue.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSoul II Soul, the iconic 90’s musical collective, was founded and led by prominent DJ and Producer \u003ca rel=\"noopener\" href=\"https:\/\/jazzieb.co.uk\/\" target=\"_blank\"\u003eJazzie B\u003c\/a\u003e.\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eJazzie B connected with FLOOR_STORY Founder Simon Goff through a mutual respect for music and design. A long-standing fan of Soul II Soul, with their groundbreaking track ‘\u003ca rel=\"noopener\" href=\"https:\/\/www.youtube.com\/watch?v=TB54dZkzZOY\" target=\"_blank\"\u003eBack to Life\u003c\/a\u003e’ very much a soundtrack to his youth, Goff offered to create a rug for Jazzie B and the idea of transforming the eponymous Funki Dred logo into a FLOOR_STORY rug was borne. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExperimentation took place with various techniques, landing on the tufted quality favoured by Jazzie B when he visited the FLOOR_STORY showroom to colour-match and refine the design. Varying pile heights created definition and depth across the Funki Dred logo.\u003c\/span\u003e\u003c\/p\u003e","brand":"Husain International","offers":[{"title":"115cm x 150cm","offer_id":54855470023038,"sku":"Soul II Soul Funki Dred - 115cm x 150cm","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"138cm x 180cm","offer_id":54855470055806,"sku":"Soul II Soul Funki Dred - 138cm x 180cm","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"153cm x 200cm","offer_id":54855470088574,"sku":"Soul II Soul Funki Dred - 153cm x 200cm","price":1410.0,"currency_code":"GBP","in_stock":true},{"title":"168cm x 220 cm","offer_id":54855470121342,"sku":"Soul II Soul Funki Dred - 168cm x 220 cm","price":1710.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/9819\/4660\/files\/Funki-dred-soulIIsoul-tufted-black-cream-rug-web-res1.jpg?v=1732639549","url":"https:\/\/www.floorstory.co.uk\/products\/soul-ii-soul-funki-dred","provider":"FLOOR_STORY","version":"1.0","type":"link"}