The _Story

A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.

Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry.The Mad-ison Men were the golden boys of the Sixties, who “dreamed up” the images of the iconic brands of the USA.Inspired by this theme, De Poortere has created a new collection of “Vintage Sixties” rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.Here we find an indication of pain and disorder, of the rifts and big changes like Women’s Lib, Vietnam, The Black Panthers, and May 68 but also of the creative energy of action painting in the late sixties.Over a century of skill and craftsmanship is woven into every rug we produce. Woven on jacquard Wilton looms in a combination of pure new wool and cotton chenille, each beautiful rug has multiple layers of texture, distressed areas and intricate stitching detail to give a true ‘vintage’ look.Woven in a fashionable flat weave construction, all our rugs are hand finished with reinforced corners and an anti-slip layer for a secure fit. There is a superb choice of sizes available too, ensuring there is a size just right for every room in the home.

A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.

The _Construction

Jacquard

Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence. Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.

Jacquard