The _Story

Whimsical motifs made of tribal patterns of the Atlas region

Tribal designs of the Atlas region, recoloured in amazing flowing mixes, with a distinctive pattern grid laid out on top. Over a century of skill and craftsmanship is woven into every rug we produce. Woven on jacquard Wilton looms in a combination of pure new wool and cotton chenille, each beautiful rug has multiple layers of texture, distressed areas and intricate stitching detail to give a true ‘vintage’ look. Woven in a fashionable flat weave construction, all our rugs are hand finished with reinforced corners and an anti-slip layer for a secure fit. There is a superb choice of sizes available too, ensuring there is a size just right for every room in the home.

The _Designer

FLOOR_STORY

Discovering the unusual and unique is something we love at FLOOR_STORY and at times we’ve even been commissioned by customers to travel the globe to find a rug that fits their home to perfection, a 'no compromise' approach to rug shopping if ever there was one.

See Collection

The _Construction

Jacquard

Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence. Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.

More from

FLOOR_STORY

Leopard in Boss

FLOOR_STORY

Leopard in Boss

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
8 - 10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Boss

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Boss

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Rex

FLOOR_STORY

Leopard in Rex

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
8 - 10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Rex

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Rex

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Jopling

FLOOR_STORY

Leopard in Jopling

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & bamboo viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Jopling

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Leopard in Dmitri

FLOOR_STORY

Leopard in Dmitri

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & bamboo viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Dmitri

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Leopard in Suzy

FLOOR_STORY

Leopard in Suzy

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & Viscose
Delivery:
10 - 12 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Suzy

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Suzy

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Sam

FLOOR_STORY

Leopard in Sam

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Sam

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Sam

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Zero Mostafa

FLOOR_STORY

Leopard in Zero Mostafa

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & viscose
Delivery:
10 - 12 week
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Zero Mostafa

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Zero Mostafa

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Gustave

FLOOR_STORY

Leopard in Gustave

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & viscose
Delivery:
10 - 12 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Gustave

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Gustave

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Nutmeg

FLOOR_STORY

Leopard in Nutmeg

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
10 -12 week
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Nutmeg

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Nutmeg

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Stardust Olive

FLOOR_STORY

Stardust Olive

from £1,200.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Stardust Olive

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Origami Pink

FLOOR_STORY

Origami Pink

from £480.00

Construction:
Made in:
India
Material:
Wool, viscose, nylon
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Origami Pink

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Cascade

FLOOR_STORY

Cascade

from £3,750.00

Construction:
Made in:
India
Material:
Indian wool & Viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Cascade

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Uyuni - Colchani - Cactus Seed 8895

FLOOR_STORY

Uyuni - Colchani - Cactus Seed 8895

from £374.00

Construction:
Made in:
Belgium
Material:
15% wool & 85% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Uyuni - Colchani - Cactus Seed 8895

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Uyuni - Colchani - Cloud and Sun 8891

FLOOR_STORY

Uyuni - Colchani - Cloud and Sun 8891

from £374.00

Construction:
Made in:
Belgium
Material:
15% wool & 85% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Uyuni - Colchani - Cloud and Sun 8891

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Uyuni - Tunupa - Blue and Salt 8889

FLOOR_STORY

Uyuni - Tunupa - Blue and Salt 8889

from £374.00

Construction:
Made in:
Belgium
Material:
15% wool & 85% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Uyuni - Tunupa - Blue and Salt 8889

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Uyuni - Tunupa - Brine and Brown 8888

FLOOR_STORY

Uyuni - Tunupa - Brine and Brown 8888

from £374.00

Construction:
Made in:
Belgium
Material:
15% wool & 85% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Uyuni - Tunupa - Brine and Brown 8888

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sari - Blue Yellow Mix 8873

FLOOR_STORY

Sari - Blue Yellow Mix 8873

from £374.00

Construction:
Made in:
Belgium
Material:
Cotton chenille & space dyed wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sari - Blue Yellow Mix 8873

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sari - More Sandalwood 8876

FLOOR_STORY

Sari - More Sandalwood 8876

from £374.00

Construction:
Made in:
Belgium
Material:
Cotton chenille & space dyed wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sari - More Sandalwood 8876

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sari - Infinite Greens 8874

FLOOR_STORY

Sari - Infinite Greens 8874

from £374.00

Construction:
Made in:
Belgium
Material:
Cotton chenille & space dyed wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sari - Infinite Greens 8874

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sari - Plural Greys 8875

FLOOR_STORY

Sari - Plural Greys 8875

from £374.00

Construction:
Made in:
Belgium
Material:
Cotton chenille & space dyed wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sari - Plural Greys 8875

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sari - Myriad 8871

FLOOR_STORY

Sari - Myriad 8871

from £374.00

Construction:
Made in:
Belgium
Material:
Cotton chenille & space dyed wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sari - Myriad 8871

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Khayma Agadir - Desert Grass 8792

FLOOR_STORY

Khayma Agadir - Desert Grass 8792

from £338.00

Construction:
Made in:
Belgium
Material:
100% Cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Khayma Agadir - Desert Grass 8792

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Khayma Agadir - Sand Rose 8793

FLOOR_STORY

Khayma Agadir - Sand Rose 8793

from £338.00

Construction:
Made in:
Belgium
Material:
100% Cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Khayma Agadir - Sand Rose 8793

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Mad Men Collection - Fahrenheit - Pecan Frost 8878

FLOOR_STORY

Mad Men Collection - Fahrenheit - Pecan Frost 8878

from £374.00

Construction:
Made in:
Belgium
Material:
85% Cotton 15% High Gloss Polyester
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Mad Men Collection - Fahrenheit - Pecan Frost 8878

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Mad Men Collection - Fahrenheit - Central Park Green 8882

FLOOR_STORY

Mad Men Collection - Fahrenheit - Central Park Green 8882

from £374.00

Construction:
Made in:
Belgium
Material:
85% Cotton 15% High Gloss Polyester
Delivery:
2-4 weels
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Mad Men Collection - Fahrenheit - Central Park Green 8882

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Mad Men Collection - Fahrenheit - Wind Chill Grey 8881

FLOOR_STORY

Mad Men Collection - Fahrenheit - Wind Chill Grey 8881

from £374.00

Construction:
Made in:
Belgium
Material:
85% Cotton 15% High Gloss Polyester
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Mad Men Collection - Fahrenheit - Wind Chill Grey 8881

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Mad Men Collection - Fahrenheit - Polar Vortex 8877

FLOOR_STORY

Mad Men Collection - Fahrenheit - Polar Vortex 8877

from £374.00

Construction:
Made in:
Belgium
Material:
85% Cotton 15% High Gloss Polyester
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Mad Men Collection - Fahrenheit - Polar Vortex 8877

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Antiquarian Antique Ushak - Suleiman Grey 8884

FLOOR_STORY

Antiquarian Antique Ushak - Suleiman Grey 8884

from £374.00

Construction:
Made in:
Belgium
Material:
100% Cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Antiquarian Antique Ushak - Suleiman Grey 8884

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Antiquarian Antique Ushak - Turkish Delight 8894

FLOOR_STORY

Antiquarian Antique Ushak - Turkish Delight 8894

from £374.00

Construction:
Made in:
Belgium
Material:
100% Cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Antiquarian Antique Ushak - Turkish Delight 8894

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Tobi Indigo/Tabasco 8767

FLOOR_STORY

Villa Nova - Tobi Indigo/Tabasco 8767

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Tobi Indigo/Tabasco 8767

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Tobi Onyx 8764

FLOOR_STORY

Villa Nova - Tobi Onyx 8764

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Tobi Onyx 8764

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Tobi Pine 8768

FLOOR_STORY

Villa Nova - Tobi Pine 8768

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Tobi Pine 8768

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Marka Teal 8769

FLOOR_STORY

Villa Nova - Marka Teal 8769

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Marka Teal 8769

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Marka Cognac 8770

FLOOR_STORY

Villa Nova - Marka Cognac 8770

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Marka Cognac 8770

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Marka Verdigris 8773

FLOOR_STORY

Villa Nova - Marka Verdigris 8773

from £425.00

Construction:
Made in:
Belgium
Material:
85% cotton & 15% wool
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Villa Nova - Marka Verdigris 8773

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Villa Nova - Haldon Chrome 2018

FLOOR_STORY

Villa Nova - Haldon Chrome 2018

from £725.00

Construction:
Made in:
India
Material:
80% wool & 20% viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Villa Nova - Haldon Chrome 2018

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Villa Nova - Haldon Slate 2017

FLOOR_STORY

Villa Nova - Haldon Slate 2017

from £725.00

Construction:
Made in:
India
Material:
80% wool & 20% viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Villa Nova - Haldon Slate 2017

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Romo - Takana Multi 8748

FLOOR_STORY

Romo - Takana Multi 8748

from £650.00

Construction:
Made in:
Belgium
Material:
100% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Romo - Takana Multi 8748

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Romo - Nahli Kingfisher 8744

FLOOR_STORY

Romo - Nahli Kingfisher 8744

from £450.00

Construction:
Made in:
Belgium
Material:
100% cotton
Delivery:
2-4 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Romo - Nahli Kingfisher 8744

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Enigma in Blue

FLOOR_STORY

Enigma in Blue

from £1,750.00

Construction:
Made in:
India
Material:
NZ wool & art silk viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Enigma in Blue

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More

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