The _Story

A re-imagined historical design given an exquisite time-worn effect for a rough-luxe look

We spotted this stunning take on the worn-look on our annual visit at the world's largest rug show in Germany and knew we simply had to have it. From one of India's finest and most regarded rug manufacturers, each are made to order from wool and real silk. One of India's oldest rug manufacturers, Jaipur Rugs certainly isn't a household name here, but its beautiful creations showcase India's growing status as not only one of the world's greatest rug making countries, but also as a hothouse of outstanding design. Reimagining one of its oldest historical designs, Jaipur Rugs has somehow captured the magic of another era, adding a timeworn quality that is at once elegant and thoroughly modern. Blurring colours and smudging details, this design is an exquisite rendition of an idea that began by adding candy shop colours to a traditional oriental design. These colours will literally make your space pop with brightness. Taking from 16 weeks to make and crafted to order from pure silk and wool, this hand-knotted rug is created at 188 knots per inch, giving exceptional quality and incredible definition. Contact us at simon@floorstory.co.uk to request a sample. A refundable deposit will be required

The _Designer

FLOOR_STORY

Discovering the unusual and unique is something we love at FLOOR_STORY and at times we’ve even been commissioned by customers to travel the globe to find a rug that fits their home to perfection, a 'no compromise' approach to rug shopping if ever there was one.

See Collection

The _Construction

Hand Knotted

Labour intensive and painstaking, hand-knotting is the most traditional way of making and creates rugs of exceptional quality and longevity. Perfect for fine work and intricate patterns, a hand-knotted rug really is the don. Our hand-knotted styles range in density from 60-knots per inch right up to 150-knots for incredibly fine, velvet-like softness.

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FLOOR_STORY

Leopard in Boss

FLOOR_STORY

Leopard in Boss

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
8 - 10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Boss

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Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Boss

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Leopard in Rex

FLOOR_STORY

Leopard in Rex

from £972.00

Construction:
Made in:
Nepal
Material:
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Delivery:
8 - 10 weeks
Customise:
Available

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FLOOR_STORY _ Leopard in Rex

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Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Rex

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Leopard in Jopling

FLOOR_STORY

Leopard in Jopling

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & bamboo viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Jopling

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Rug Sample:
No
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Leopard in Dmitri

FLOOR_STORY

Leopard in Dmitri

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & bamboo viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Dmitri

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Rug Sample:
No
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Leopard in Suzy

FLOOR_STORY

Leopard in Suzy

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & Viscose
Delivery:
10 - 12 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Suzy

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Suzy

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Leopard in Sam

FLOOR_STORY

Leopard in Sam

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Sam

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Sam

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Leopard in Zero Mostafa

FLOOR_STORY

Leopard in Zero Mostafa

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & viscose
Delivery:
10 - 12 week
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Zero Mostafa

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Zero Mostafa

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Leopard in Gustave

FLOOR_STORY

Leopard in Gustave

from £972.00

Construction:
Made in:
Nepal
Material:
Wool & viscose
Delivery:
10 - 12 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Leopard in Gustave

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Gustave

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Leopard in Nutmeg

FLOOR_STORY

Leopard in Nutmeg

from £972.00

Construction:
Made in:
Nepal
Material:
Wool
Delivery:
10 -12 week
Customise:
Available

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FLOOR_STORY _ Leopard in Nutmeg

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Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Leopard in Nutmeg

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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Stardust Olive

FLOOR_STORY

Stardust Olive

from £1,200.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
8-10 weeks
Customise:
Available

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FLOOR_STORY _ Stardust Olive

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Rug Sample:
No
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Lava Taupe

FLOOR_STORY

Lava Taupe

from £280.00

Construction:
Made in:
India
Material:
100% wool
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Lava Taupe

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Rug Sample:
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Lava Teal

FLOOR_STORY

Lava Teal

from £280.00

Construction:
Made in:
India
Material:
100% wool
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Lava Teal

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Rug Sample:
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Rug Sample

FLOOR_STORY _ Lava Teal

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Etch DA02 Dark Multi

FLOOR_STORY

Etch DA02 Dark Multi

from £220.00

Construction:
Made in:
India
Material:
100% Wool
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Etch DA02 Dark Multi

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Rug Sample:
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Etch DA03 Blue Multi

FLOOR_STORY

Etch DA03 Blue Multi

from £220.00

Construction:
Made in:
India
Material:
100% Wool
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Etch DA03 Blue Multi

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Rug Sample:
No
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Etch DA04 Bright Multi

FLOOR_STORY

Etch DA04 Bright Multi

from £220.00

Construction:
Made in:
India
Material:
100% Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Etch DA04 Bright Multi

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Rug Sample:
No
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Moray Cream Black

FLOOR_STORY

Moray Cream Black

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Moray Cream Black

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Rug Sample:
No
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Moray Grey Orange

FLOOR_STORY

Moray Grey Orange

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Moray Grey Orange

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Rug Sample:
No
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Moray Petrol Pink

FLOOR_STORY

Moray Petrol Pink

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
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Available

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FLOOR_STORY _ Moray Petrol Pink

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Rug Sample:
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Moray Pink Silver

FLOOR_STORY

Moray Pink Silver

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Moray Pink Silver

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Rug Sample:
No
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Moray Plum Blue

FLOOR_STORY

Moray Plum Blue

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Moray Plum Blue

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Rug Sample:
No
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Moray Silver Mustard

FLOOR_STORY

Moray Silver Mustard

from £295.00

Construction:
Made in:
India
Material:
Viscose
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Moray Silver Mustard

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Rug Sample:
No
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Morf Green

FLOOR_STORY

Morf Green

from £420.00

Construction:
Made in:
India
Material:
100% NZ Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Morf Green

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Morf Grey

FLOOR_STORY

Morf Grey

from £420.00

Construction:
Made in:
India
Material:
100% NZ Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Morf Grey

You can customise the size. And more. What are you thinking?

Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Morf Grey

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Morf Natural

FLOOR_STORY

Morf Natural

from £420.00

Construction:
Made in:
India
Material:
100% NZ Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Morf Natural

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Morf Ochre

FLOOR_STORY

Morf Ochre

from £420.00

Construction:
Made in:
India
Material:
100% NZ Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Morf Ochre

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Morf Pink

FLOOR_STORY

Morf Pink

from £420.00

Construction:
Made in:
India
Material:
100% NZ Wool
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Morf Pink

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Forrest Beige

FLOOR_STORY

Forrest Beige

from £480.00

Construction:
Made in:
India
Material:
Wool and viscose
Delivery:
2-6 weeks
Customise:
Available

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FLOOR_STORY _ Forrest Beige

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Forrest Navy

FLOOR_STORY

Forrest Navy

from £480.00

Construction:
Made in:
India
Material:
Wool and viscose
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Forrest Navy

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Forrest Petrol

FLOOR_STORY

Forrest Petrol

from £480.00

Construction:
Made in:
India
Material:
Wool and viscose
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Forrest Petrol

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Collage Abstract Multi

FLOOR_STORY

Collage Abstract Multi

from £200.00

Construction:
Made in:
India
Material:
100% Wool
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
No
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Sumac Charcoal

FLOOR_STORY

Sumac Charcoal

from £170.00

Construction:
Made in:
India
Material:
100% Jute
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sumac Charcoal

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sumac Green

FLOOR_STORY

Sumac Green

from £230.00

Construction:
Made in:
India
Material:
100% Jute
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sumac Green

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sumac Natural

FLOOR_STORY

Sumac Natural

from £230.00

Construction:
Made in:
India
Material:
100% Jute
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sumac Natural

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sumac Silver

FLOOR_STORY

Sumac Silver

from £230.00

Construction:
Made in:
India
Material:
100% Jute
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sumac Silver

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Sumac Teal

FLOOR_STORY

Sumac Teal

from £230.00

Construction:
Made in:
India
Material:
100% Jute
Delivery:
2-6 weeks
Customise:
No
Rug Sample:
Available

Rug Sample

FLOOR_STORY _ Sumac Teal

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

See More
Origami Lilac

FLOOR_STORY

Origami Lilac

from £480.00

Construction:
Made in:
India
Material:
Wool, viscose, nylon
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Origami Lilac

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Origami Natural

FLOOR_STORY

Origami Natural

from £480.00

Construction:
Made in:
India
Material:
Wool, viscose, nylon
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Origami Natural

You can customise the size. And more. What are you thinking?

Rug Sample:
No
See More
Origami Pink

FLOOR_STORY

Origami Pink

from £480.00

Construction:
Made in:
India
Material:
Wool, viscose, nylon
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Origami Pink

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Origami Silver

FLOOR_STORY

Origami Silver

from £480.00

Construction:
Made in:
India
Material:
Wool, viscose, nylon
Delivery:
2-6 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Origami Silver

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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Cascade

FLOOR_STORY

Cascade

from £3,750.00

Construction:
Made in:
India
Material:
Indian wool & Viscose
Delivery:
8-10 weeks
Customise:
Available

Customise Rug

FLOOR_STORY _ Cascade

You can customise the size. And more. What are you thinking?

Rug Sample:
No
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