The _Story

A beautifully crafted rug with delicate tonal hatchings.

KENT & LONDON is a maker of furniture, designed by Luke Ellis. Handcrafting custom pieces on the Kent coast using local wood, a piece of furniture from KENT & LONDON is made to last, a philosophy echoed in Yasmin, its collaboration with FLOOR_STORY. While apparently simple, the graduated tonal hatching on this pure wool style is incredibly difficult to create, yet with Luke’s obsessive focus on detail and FLOOR_STORY’s understanding of rug craft, it leads to an extraordinary result.

The _Designer

Kent & London

KENT & LONDON launched in 2009 in Whitstable, as designer Luke Ellis took to crafting well-made custom furniture using English hardwood and oak from nearby woodland. In our original store, a former boatshed on Whitstable beach, Luke involved customers in every part of the furniture making process; the entire process of buying well-made furniture became transparent and open; rather than a functional business transaction.

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The _Construction

Hand Tufted

Crafted by punching strands of yarn onto a stretched canvas frame, hand-tufting brings a deep and luxurious texture. The feel of a hand-tufted rug is hard to beat and the technique is ideal for a myriad of shapes, painterly lines and bright, contrasting colours.

More from

Kent & London




from £950.00

Made in:
Wool & Silk
8-10 weeks

Customise Rug

Kent & London _ Yasmin

You can customise the size. And more. What are you thinking?

Rug Sample:

Rug Sample

Kent & London _ Yasmin

You can request a small sample of this rug. However we may need a deposit, and we always need it back!

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