CHROMA GREEN
By Kitty Jospeh
Shop The Rug

A colour wheel rug bursting with marvellous hues of greens.

Defined by deeply carved alternating pile heights that feel phenomenal underfoot, echoing pleats from fashion designer Kitty Joseph's Chroma skirt.

Shades of Forest, Emerald, Jade and Olive Green along with a few blue tones to encapsulate a natural palette with some acidic hues to really make the rug pop. Kitty hand selected the wool pom colours in our East London showroom, taking special care of how they balance and elevate each other.

Designer Kitty Joseph with the Chroma Green Rug, photographed by Mark Cocksedge
Designer Kitty Joseph with the Chroma Green Rug, photographed by Mark Cocksedge

Where do you find most inspiration for colour?

Not one place, it's a layered thing - we absorb references visually but it’s also emotional. Even just walking down the street, the colour combinations on painted tarmac.

Sometimes it might just be that I'm working on a design and listening to a song or a conversation that triggers an emotional experience, it all goes into the design process.

Why green for the 10x10 edition of the CHROMA rug?

Harnessing the CHROMA design, this rug is an exploration of a broad and complex range of greens, harnessing the immense colour range that FLOOR_STORY offers.

The thick, carved texture of the pile simulates the sensation of walking on dense layers of moss or pasture. A sensory as well as chromatic experience. CHROMA Green is not just about bringing the benefits of green indoors, it's also an inspiration to step outside and seek the greens we crave.

In what kind of setting do you see the CHROMA green colourway in?

I designed the green Chroma with the idea of bringing the outside in, regardless of the space itself.

​​I learned recently that the human eye perceives more shades of green than any other colour on the spectrum. This is because we evolved over millennia in mainly green surroundings. Our eye's sensitivity to green shades evolved so we could navigate and thrive in this dominant chromatic environment.

It's strange to think that through modern living we have become separated from this part of the spectrum that we are so connected with. Spending time in green environments is proven to stimulate our nervous system, which is responsible for relaxation and recovery, boosting immunity and overall health.

MORE RUGS BY KITTY:
Chroma Green
Kitty Joseph
Chroma Green

from £1,280.00

Chroma Grey
Kitty Joseph
Chroma Grey

from £1,280.00

Chroma Primary
Kitty Joseph
Chroma Primary

from £1,280.00

Chroma Yellow
Kitty Joseph
Chroma Yellow

from £1,280.00

Sun Optick
Kitty Joseph
Sun Optick

from £825.00

Sky Optick
Kitty Joseph
Sky Optick

from £825.00

Geranium Optick
Kitty Joseph
Geranium Optick

from £1,650.00

Pampas Optick
Kitty Joseph
Pampas Optick

from £825.00

Water Optick
Kitty Joseph
Water Optick

from £1,650.00

Our Story
A maker of beautiful rugs with an eye on craft and unique design
Read More
Contact
Let's talk _rugs
Read More
Instagram
FLOOR_STORY, Cairo Studios, 4 Nile Street, London N1 7RF