East London's friendliest _rug dealer
FLOOR_STORY is a maker of beautiful rugs with an eye on craft and unique design.
See our Rugs
Hand-made rugs
Based in London's Shoreditch district, our showroom is home to hand-made rugs that prove our off-beat approach to rug design creates the very best results.
Through the championing of young design talent and collaborations with established stars, we've built a unique and sometimes left field collection of beautifully made rugs. Standing alongside discoveries made on our regular trips as well as a series of in-house designs, at FLOOR_STORY you'll find rugs that celebrate diversity and creativity.
Designer collabs
In our collaborative capsule projects with established designers including names such as Camille Walala, Dame Zandra Rhodes, Sebastian Wrong and 2LG, along with some of the country's most notable young design talent, the FLOOR_STORY Designer Collection has become a beacon for rugs as an expressive medium and has received notable acclaim.
FLOOR_STORY Collection
Our in-house collection, bringing your home beautiful rugs designed by us and hand-made to the very best quality by the world's finest artisans. Combined with rugs discovered on sourcing trips to Turkey and beyond, including an extraordinary selection of vintage over-dyed styles, the FLOOR_STORY collection is carefully curated to bring a bold and leftfield approach to rugs.
Meet our
Team
Simon_Goff
Founder and Director
Gill_Thorpe
Head Designer
Diane_Bresson
Showroom Manager
Bekah_Smith
Creative Coordinator
Paul_Wells
Branding and Digital
Katie_Richardson
PR and Marketing
GoodWeave Certified
We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft. We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label.
Custom Rugs
Your new rug should be the perfect fit, that's why we offer a custom Made-to-Order programme across all our Designer Collection and in-house styles. We'll make them in any size and colourway you like, making sure your rug fits your home just the way it should. Of course, should you have your very own idea of rug nirvana, we can make that too. Through it all, you'll come to understand why we've earned the title of east London's friendliest rug dealer.
