Name: BrandKits
Price range: $

Play around with the size of existing designs (if there are multiple custom sections, they are based on different constructions for tufted, hand knotted and hand woven)
A PDF render (digital copy of the design) will be sent to you to sign off before the rug is put into production.
Custom rugs have a lead time of 12-18 weeks (depending on construction). You will receive a more precise lead time once we receive the details of your order.
UK tracked shipping is £25 per rug, for international shipping you will be quoted accordingly at the checkout.
For rugs that exceed the maximum custom sizing, please get in touch directly as we will need to give you a special shipping quote.
For any rug shape, design or colour changes please get in touch with us directly or visit our bespoke rug page.
Please see here for our returns policy.

Shifting colour to fit your mood

Inspired by the accordion pleats that are a thread through the clothing of fashion designer Kitty Joseph, Optick is an exploration of the expressive beauty of a bicolour palette and simultaneous contrast. Combined with subtle geometry and surface carving, Optick appears to shift in design and colour as you move around it. Simply by rotating the rugs in your space, you can shift the colour to fit your mood. What a wonderful way to let people know how your feeling!

Kitty Joseph

Kitty Joseph is a London-based contemporary women’s wear designer, who also consults for international fashion brands on colour and print design. Worn by Lady Gaga, stocked at Colette and with special projects for Absolut UK, MAC Cosmetics, Nokia and Adidas; there is no doubt Kitty is an influential figure in fashion, print and textiles. Kitty has produced four designs for FLOOR_STORY, echoing some of her most recognised fashion pieces.

Tufted

Crafted by punching strands of yarn onto a stretched canvas frame, hand-tufting brings a deep and luxurious texture. The feel of a hand-tufted rug is hard to beat and the technique is ideal for a myriad of shapes, painterly lines and bright, contrasting colours.