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    Celebrating DANAD Design at Paul Smith

    At its Mayfair flagship store, Paul Smith is celebrating the work of DANAD Design, a 1960s collective made-up of famed British artists and considered among the early pioneers of Pop Art. Imagine our delight when we were commissioned by the exhibition to create a rug based on an original artwork from the archives.

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    Behind the Scenes

    Shooting rugs takes an awful lot of work and a whole team of people including stylists, photographers and FLOOR_STORY crew. We've recently undertaken a photoshoot for some of our most recent collaborations and in-house designs and thought you might like to see what it takes to bring the magic.

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    Ugly House to Lovely House

    We love a good house programme here at FLOOR_STORY and George Clarke is one of our favs. From Amazing Spaces to the Restoration Man, we love him nearly as much as Kevin McCloud. The team behind George's latest series, Ugly House to Lovely House, asked us to get involved and, as its him, we jumped at the chance.

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    Vintage Overdyed

    We've been leading the way with our Vintage Overdyed rugs for a while now, sourcing the very best, genuine examples from Turkey. Now with a brand new collection customised by Muhammed Türk, former winner of the Turkish Young Designers contest, we've just upped our game again.

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    Tomorrow's Tigers

    At the beginning of the 20th Century experts estimate there were around 100,000 tigers in the wild. Today, that figure has shrunk to just 3,900 and something needs to be done. We were delighted to learn of Tomorrow's Tigers, an effort by WWF and Artwise to raise money in aid of the global Tx2 goal, which sets out to double tiger numbers by 2022.

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    Designer Sessions: trifle*

    trifle* is a leading commercial interior design agency, specialising in bespoke workspaces for companies and brands. They have a long track-record in delivering stylish interiors that go beyond function; taking in the brand, people and culture of the company. We’ve worked with the agency on numerous commercial projects and approached them to work as colour consultant on our extraordinary COLOUR_STORIES range.

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    Designer Sessions: Kitty Joseph

    Worn by Lady Gaga, stocked at Colette and with special projects for Absolut UK, MAC Cosmetics, Nokia and Adidas; there is no doubt Kitty Joseph is an influential figure in fashion, print and textiles. Kitty has produced four designs for FLOOR_STORY, echoing one of her most recognised fashion pieces.

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    Designer Sessions: Mimi Forrest

    Mimi Forrest recently graduated with BA (Hons) Textile Design from London’s Central St Martins School of Art and Design and she has already become one of textile design’s leading new talents, lately holding a solo exhibition at Copenhagen’s Karin Olesen Gallery. Mimi’s work is distinct, its rips and tears revealing new layers of strong graphical motifs and typography for a look that is powerful and rooted in the surrounds of everyday urban life. In her designs for FLOOR_STORY, Mimi has captured this unique aesthetic in four bold designs that bring an element of the unexpected.

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    Kitty Joseph

    Kitty Joseph is a London-based contemporary women’s wear designer, who also consults for international fashion brands on colour and print design. Worn by Lady Gaga, stocked at Colette and with special projects for Absolut UK, MAC Cosmetics, Nokia and Adidas; there is no doubt Kitty is an influential figure in fashion, print and textiles. Kitty has produced four designs for FLOOR_STORY, echoing some of her most recognised fashion pieces.

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    trifle*

    trifle* is a leading commercial interior design agency, specialising in bespoke workspaces for companies and brands. They have a long track-record in delivering stylish interiors that go beyond function; taking in the brand, people and culture of the company. We’ve worked with the agency on numerous commercial projects and approached them to work as colour consultant on our extraordinary COLOUR_STORIES range.

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    Mimi Forrest

    Graduate of London’s famous Central St Martins School of Art & Design, Mimi Forrest’s work has received critical acclaim. Shortlisted for several awards, her work is defined by a curiosity and love of new places teamed with the traces, tears, peels, layers and colours of fragmented manner.

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    Custom Moire for Chateau Puynard

    Designed by 2 Lovely Gays, Moire is a hand-tufted rug inspired by the discovery of an old fabric swatch in the couple's restoration of their south east London Victorian home. Striking a chord with a long-standing customers and owners of the Chateau Puynard vineyard in Bordeaux, we were commissioned to turn the original design into something fitting for this beautiful home.

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    Josephine Ford Now Available Hand-Tufted

    Once only available as a hand-knotted quality, stunning Moth and Snake rugs by Josephine Ford can now be had in a more obtainable hand-tufted construction.

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    Kips Bay Boys Club Showhouse

    Every spring, a townhouse in New York's Upper East Side, is renovated by a collective of America's brightest designers as a show house to raise funds for the Kips Bay Boy & Girls Club, a century-old charity working to provide educational and developmental opportunities for disadvantaged children.

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    WORKS IN PROGRESS: BESPOKE CUSTOMER CREATION

    We were commissioned to create a rug to mark the wedding of a customer and thought a glimpse of the process would go to show how much effort goes into a FLOOR_STORY creation.

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    Ultra violet

    Ultraviolet is Pantone's Colour of the Year for 2018 and we've got a great selection of rugs perfect for bringing this bold and confident hue into your home.

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    Istanbul Carpet Week

    We source some of our exclusive designs from Istanbul and make regular trips to get our hands on the best vintage overdyed rugs and contemporary creations. For the second year, we were flown to the city for Istanbul Carpet Week, where we got the chance to share experiences with peers from across the world.

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    London Design Fair

    So far it’s been an incredible year for launches and our stand at London Design Fair showcased works from the amazing Dame Zandra Rhodes, Eley Kishimoto, Studio Emdal, Josephine Ford, Catherine MacGruer and our showroom partners, KENT & LONDON.

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    Catherine MacGruer

    Catherine MacGruer graduated from The Glasgow School of Art after specialising in Knitted Textile Design and opened her own studio in the Highlands of Scotland in 2015. Her portfolio of work includes textile design, development, commissions and collaborative projects, as well as her own range of interior and fashion accessories.

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    Designer Sessions: Catherine MacGruer

    A graduate from the Glasgow School of Art, Catherine MacGruer specialises in knitted textile design and opened her own studio in the Highlands back in 2015. Her work is characterised by geometric shapes, considered compositions and unique colourways. For her capsule with FLOOR_STORY, Catherine has created four designs inspired by Berlin.

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    Designer Sessions: Zandra Rhodes

    For five decades, Dame Zandra Rhodes has been creating wonderful patterns and the designer is a key influencer of modern British pop culture. For FLOOR_STORY, Zandra Rhodes has created three exquisite rugs, reproducing work dating back to her fledging career in the 1960s. We were privileged to catch up with her and find out about her designs in our Designer Sessions series.

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    Zandra Rhodes

    As one of Britain’s fashion greats, Dame Zandra Rhodes, needs little introduction. For five decades, Zandra has been creating wonderful patterns and the designer is a key influencer of modern British pop culture. We’re absolutely thrilled that Zandra has recreated three of her iconic patterns in a series of rugs for FLOOR_STORY.

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    Designer Sessions: Signe Emdal

    Using digital jacquard loom techniques to create textiles with an artistic quality, as if yarns were paint, EMDAL has translated its unique style into a beautiful hand-knotted rug for FLOOR_STORY. We caught up with Signe Emdal in our Designer Sessions series to find out how she found the move from electronic jacquard looms to the hand-knotting used by our Nepalese makers.

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    Signe Emdal

    EMDAL creates work inspired by trees, water, the achievement of serenity and antique objects. Using digital jacquard loom techniques to create textiles with an artistic quality, as if yarns were paint, Emdal has translated its unique style into a beautiful hand-knotted rug for FLOOR_STORY.

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    Designer Sessions: Josephine Ford

    Josephine's two designs for her FLOOR_STORY capsule collection are inspired by the tradition of using rugs to tell stories through symbology and pattern. Naturally, we were curious to find out more, so posed the illustrator questions in our Designer:Sessions series.

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    Josephine Ford

    Fine artist and illustrator Josephine Ford, has a style that spans many disciplines and mediums and which has appeared on album covers, shop signage, book covers and much more. Josephine has created two works for her first collection for FLOOR_STORY, drawing inspiration from rugs used to tell a story.

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    Lisa Todd

    Established in 2014, Lisa Todd creates beautiful paintings for happy homes, designed especially for those seeking an uplifting interior update. Each design is painted by hand in Windsor before being printed onto natural cottons, linens, velvets, birchwood and ceramics. Lisa's unmistakably bright and cheerful style can now be also be found in a wonderful range of rugs made by FLOOR_STORY.

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    We're coming to the London Design Fair

    September is design month in London, as the capital hosts exhibitions and events showcasing the works of designers and makers from across the globe. This year sees us move to a bigger and better stand at the London Design Fair, as we launch rugs from Zandra Rhodes, Eley Kishomoto, Emdal Studio, Josephine Ford, Catherine MacGruer and more.

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    Lost in Colour

    South east London's Now Gallery has been transformed by the fab Camille Walala, with her installation of a maze that invites you to get lost in colour. We simply had to pay a visit.

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    Bird's Eye View

    Our roving creative, Adriana, has just got back from the south coast, after shooting our rugs on location at the Crow's Nest. Shortlisted in the Small Home category of the Sunday Times British Homes Awards, this amazing house proved a stunning backdrop for some of our freshest designs.

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