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    Custom Moire for Chateau Puynard

    Designed by 2 Lovely Gays, Moire is a hand-tufted rug inspired by the discovery of an old fabric swatch in the couple's restoration of their south east London Victorian home. Striking a chord with a long-standing customers and owners of the Chateau Puynard vineyard in Bordeaux, we were commissioned to turn the original design into something fitting for this beautiful home.

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    Josephine Ford Now Available Hand-Tufted

    Once only available as a hand-knotted quality, stunning Moth and Snake rugs by Josephine Ford can now be had in a more obtainable hand-tufted construction.

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    Kips Bay Boys Club Showhouse

    Every spring, a townhouse in New York's Upper East Side, is renovated by a collective of America's brightest designers as a show house to raise funds for the Kips Bay Boy & Girls Club, a century-old charity working to provide educational and developmental opportunities for disadvantaged children.

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    WORKS IN PROGRESS: BESPOKE CUSTOMER CREATION

    We were commissioned to create a rug to mark the wedding of a customer and thought a glimpse of the process would go to show how much effort goes into a FLOOR_STORY creation.

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    Ultra violet

    Ultraviolet is Pantone's Colour of the Year for 2018 and we've got a great selection of rugs perfect for bringing this bold and confident hue into your home.

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    Istanbul Carpet Week

    We source some of our exclusive designs from Istanbul and make regular trips to get our hands on the best vintage overdyed rugs and contemporary creations. For the second year, we were flown to the city for Istanbul Carpet Week, where we got the chance to share experiences with peers from across the world.

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    London Design Fair

    So far it’s been an incredible year for launches and our stand at London Design Fair showcased works from the amazing Dame Zandra Rhodes, Eley Kishimoto, Studio Emdal, Josephine Ford, Catherine MacGruer and our showroom partners, KENT & LONDON.

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    DESIGNER_STORIES

    Catherine MacGruer

    Catherine MacGruer graduated from The Glasgow School of Art after specialising in Knitted Textile Design and opened her own studio in the Highlands of Scotland in 2015. Her portfolio of work includes textile design, development, commissions and collaborative projects, as well as her own range of interior and fashion accessories.

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    Designer Sessions: Catherine MacGruer

    A graduate from the Glasgow School of Art, Catherine MacGruer specialises in knitted textile design and opened her own studio in the Highlands back in 2015. Her work is characterised by geometric shapes, considered compositions and unique colourways. For her capsule with FLOOR_STORY, Catherine has created four designs inspired by Berlin.

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    Designer Sessions: Zandra Rhodes

    For five decades, Dame Zandra Rhodes has been creating wonderful patterns and the designer is a key influencer of modern British pop culture. For FLOOR_STORY, Zandra Rhodes has created three exquisite rugs, reproducing work dating back to her fledging career in the 1960s. We were privileged to catch up with her and find out about her designs in our Designer Sessions series.

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    Zandra Rhodes

    As one of Britain’s fashion greats, Dame Zandra Rhodes, needs little introduction. For five decades, Zandra has been creating wonderful patterns and the designer is a key influencer of modern British pop culture. We’re absolutely thrilled that Zandra has recreated three of her iconic patterns in a series of rugs for FLOOR_STORY.

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    Designer Sessions: Signe Emdal

    Using digital jacquard loom techniques to create textiles with an artistic quality, as if yarns were paint, EMDAL has translated its unique style into a beautiful hand-knotted rug for FLOOR_STORY. We caught up with Signe Emdal in our Designer Sessions series to find out how she found the move from electronic jacquard looms to the hand-knotting used by our Nepalese makers.

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    Signe Emdal

    EMDAL creates work inspired by trees, water, the achievement of serenity and antique objects. Using digital jacquard loom techniques to create textiles with an artistic quality, as if yarns were paint, Emdal has translated its unique style into a beautiful hand-knotted rug for FLOOR_STORY.

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    Designer Sessions: Josephine Ford

    Josephine's two designs for her FLOOR_STORY capsule collection are inspired by the tradition of using rugs to tell stories through symbology and pattern. Naturally, we were curious to find out more, so posed the illustrator questions in our Designer:Sessions series.

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    Josephine Ford

    Fine artist and illustrator Josephine Ford, has a style that spans many disciplines and mediums and which has appeared on album covers, shop signage, book covers and much more. Josephine has created two works for her first collection for FLOOR_STORY, drawing inspiration from rugs used to tell a story.

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    Lisa Todd

    Established in 2014, Lisa Todd creates beautiful paintings for happy homes, designed especially for those seeking an uplifting interior update. Each design is painted by hand in Windsor before being printed onto natural cottons, linens, velvets, birchwood and ceramics. Lisa's unmistakably bright and cheerful style can now be also be found in a wonderful range of rugs made by FLOOR_STORY.

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    We're coming to the London Design Fair

    September is design month in London, as the capital hosts exhibitions and events showcasing the works of designers and makers from across the globe. This year sees us move to a bigger and better stand at the London Design Fair, as we launch rugs from Zandra Rhodes, Eley Kishomoto, Emdal Studio, Josephine Ford, Catherine MacGruer and more.

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    Lost in Colour

    South east London's Now Gallery has been transformed by the fab Camille Walala, with her installation of a maze that invites you to get lost in colour. We simply had to pay a visit.

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    Bird's Eye View

    Our roving creative, Adriana, has just got back from the south coast, after shooting our rugs on location at the Crow's Nest. Shortlisted in the Small Home category of the Sunday Times British Homes Awards, this amazing house proved a stunning backdrop for some of our freshest designs.

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    Three lovely rugs by 2 Lovely Gays

    Design duo, Russell and Jordan, of 2 Lovely Gays fame have created three masterful rugs, ready to breathe their unmistakable style into your home.

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    Going further with GoodWeave

    We're making sure more of our makers are GoodWeave certified, so that you can be assured our rugs are made with positive ethics at their heart.

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    Talking Craft

    As part of London Craft Week, we were invited to take part in a lively discussion about craft with Tom Pigeon, one of Scotland's most highly regarded makers.

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    Designer Sessions: Studio Flock

    Northmore is certainly our most intricate creation colourwise, using an incredible 26 different hues throughout. As part of our Designer Sessions series, we spent time with its creators, Jenny Wingfield and Rachel Parker, to discover the inspiration behind this beautiful creation.

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    Designer Sessions: Etoile Home

    Ex fashion and interior stylist, Shani Beadle, is the creative director behind Etoile Home, a brand with a strong belief that homes should be a reflection of personality and with it; a beautiful, colourful and creative place. We spoke to Shani about the inspiration behind her Glassworks design for FLOOR_STORY.

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    Showroom Opening Party

    A little over a week ago, we celebrated the opening of our first retail space in London's creative Shoredtich district, welcoming over 150 rug lovers, designers, stylists, journalists and bloggers.

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    Designer Sessions: 2LG

    The 2LG x FLOOR_STORY capsule collection, features our highest ever knot count in the incredible Roses. We hung out with Jordan & Russell, the duo behind 2LG, to discover the inspiration and creative process behind the rugs.

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    Designer Sessions: Camille Walala

    The Camille Walala x FLOOR_STORY capsule collection typifies Camille's bright and graphical approach to design. We took some time with the East London based designer to discover the creative process behind the rugs.

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    Kids in a Sweet Shop: Top 5 Domotex Spots

    Everytime Domotex rolls around we get pretty excited. The world's largest flooring fair may sound a little on the dull side, but this is a rug geek's heaven. We've compiled our top five spots at this year's show.

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    Our website is fresh for 2017

    Our website has been given a refresh for 2017. Alongside more focus on our hot rugs, we've also made it a little easier to find out about our custom programme and to keep track of all the latest goings on.

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    Camille Walala

    Camille Walala is one of design’s hottest talents, famed for her powerful digital prints and signature Tribal POP style full of boundless energy. So you can imagine how excited we are to have collaborated with Camille on four rug designs that capture her effervescent approach to textile design.

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