Name: BrandKits
Price range: $

Play around with the size of existing designs (if there are multiple custom sections, they are based on different constructions for tufted, hand knotted and hand woven)
A PDF render (digital copy of the design) will be sent to you to sign off before the rug is put into production.
Custom rugs have a lead time of 12-18 weeks (depending on construction). You will receive a more precise lead time once we receive the details of your order.
UK tracked shipping is £25 per rug, for international shipping you will be quoted accordingly at the checkout.
You will see options for standard sizes along with our custom calculator where you can insert a specific size you would like the rug in. Please note for circular rugs the length and width will need to be the same measurement.
For rugs that exceed the maximum custom sizing, please get in touch directly as we will need to give you a special shipping quote.
For any rug shape, design or colour changes please get in touch with us directly or visit our bespoke rug page.
Please see here for our returns policy.

Inspired by 80’s and 90’s Rave Culture

For the London Design festival 2021, East London rug company FLOOR_STORY has collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The striking pieces more than allude to ‘out of mind’ experiences with irregular shaping and runners which seems to melt into the surroundings. More muted tones allow for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs.

Love this but want something slightly different?

Good news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, construction or shape.

Tell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.

To find out more information about customising this rug - get in touch with us.

Tufted

Crafted by punching strands of yarn onto a stretched canvas frame, hand-tufting brings a deep and luxurious texture. The feel of a hand-tufted rug is hard to beat and the technique is ideal for a myriad of shapes, painterly lines and bright, contrasting colours.

Tufted Rugs