East

London's

Finest

_Rug Dealer

<p>East</p><p>London's</p><p>Finest</p><p>_Rug Dealer</p>

John Booth

Giovanni

from £3,250.00

Kangan Arora

Loha Grey

from £350.00

Designer

Catherine MacGruer

Designer

Kangan Arora

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Commissioned and bespoke work

Designer

Camille Walala

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more

Carmellia Indrawati

Marmalade

from £2,950.00

Latest
Stories

@floor_story

Cathrine Macgruer graduated from The Glasgow School of Art after specialising in knitted textile session and opened her own studio in the Highlands of Scotland in 2015. We started to work with Catherine in 2017 and it’s been an absolute pleasure to work with someone who cares so much about her work as she does. Many hours were spent in our studio getting everything perfect until she would sign off and this collection is a testament to that passion.
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Collab: @catherine_macgruer x @floor_story 
Design: Tone
Colour: Mint
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm + Custom. ( please note we do not charge a premium for custom sizes, just the M2 price)
Material: Wool & viscose
Construction: Tufted
Made in: India
Weight: 4.5kgs per M2
Lead time: Some standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk or see you at the fair

Cathrine Macgruer graduated from The Glasgow School of Art after specialising in knit...

224 Likes / 9 Comments

Cathrine Macgruer graduated from The Glasgow School of Art after specialising in knitted textile session and opened her own studio in the Highlands of Scotland in 2015. We started to work with Catherine in 2017 and it’s been an absolute pleasure to work with someone who cares so much about her work as she does. Many hours were spent in our studio getting everything perfect until she would sign off and this collection is a testament to that passion.
.
Collab: @catherine_macgruer x @floor_story 
Design: Court
Colour: Pink
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm + Custom. ( please note we do not charge a premium for custom sizes, just the M2 price)
Material: Wool & viscose
Construction: Tufted
Made in: India
Weight: 4.5kgs per M2
Lead time: Some standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk or see you at the fair

Cathrine Macgruer graduated from The Glasgow School of Art after specialising in knit...

180 Likes / 5 Comments

How beautifully styled is this shot? look at those colours 👌 Portal in Yellow is again made in 2 qualities, hand knotted and a hand woven flat weave. Both available now from stock too!
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Collab: @2lgstudio x @floor_story 
Design: Portal
Colour: Yellow
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 30cm + Custom
Material: Wool & viscose
Construction: Hand Knotted & a hand woven flat weave
Made in: Nepal / India
Weight: 3.5kgs / 1.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
Photography @megantaylorphoto .
.
For further details contact simon@floorstory.co.uk or see you at the fair

How beautifully styled is this shot? look at those colours 👌 Portal in Yellow is agai...

224 Likes / 6 Comments

Love this rug so much we make it jn 2 qualities, hand knotted and a flat weave to cater for all budgets. In stock now and ready to ship globally.
.
Collab: @2lgstudio x @floor_story 
Design: Portal Inverse
Colour: Blue
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm + Custom
Material: Wool & viscose
Construction: Hand Knotted & Hand Woven Flat Weave
Made in: Nepal / India
Weight: 3.5kgs & 1.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified.
Photography @megantaylorphoto .
.
For further details contact simon@floorstory.co.uk or see you at the fair

Love this rug so much we make it jn 2 qualities, hand knotted and a flat weave to cat...

154 Likes / 8 Comments

Massive fans of this rug, love the shape, love the colour, love the 2 different pile heights, love the mottled effect and LOVE the lifestyle image (look closely 😉).
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Collab: @2lgstudio x @floor_story 
Design: Pill
Colour: Pink
Size: 120cm x 230cm + Custom
Material: Wool & viscose
Construction: Hand Knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
Photography @megantaylorphoto .
.
For further details contact simon@floorstory.co.uk or see you at the fair

Massive fans of this rug, love the shape, love the colour, love the 2 different pile ...

180 Likes / 12 Comments

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collection has proved to be super popular. You can have any size, any shape, any colour way and even chose between a hand knotted or a Tufted quality.
.
Design: Leopard
Colours: Dimitri 
Size: any size and shape
Material: Wool & viscose or 100% wool
Construction: hand knotted (80 knots) and also hand tufted
Made in: Nepal
Weight: 4kgs per M2
Lead time: from 8-12 weeks with selected pieces in stock now.
Photography @sibev 
Styling @hannahfranklininteriorstylist and @jessicajungcreative 
Location @betonbrutlondon 
Fully @goodweave_intl certified 
For further details contact simon@floorstory.co.uk or check out www.floorstory.co.uk

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collecti...

212 Likes / 5 Comments

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collection has proved to be super popular. You can have any size, any shape, any colour way and even chose between a hand knotted or a Tufted quality.
.
Design: Leopard
Colours: Gustave 
Size: any size and shape
Material: Wool & viscose or 100% wool
Construction: hand knotted (80 knots) and also hand tufted
Made in: Nepal
Weight: 4kgs per M2
Lead time: from 8-12 weeks with selected pieces in stock now.
Photography @sibev 
Styling @hannahfranklininteriorstylist and @jessicajungcreative 
Location @betonbrutlondon 
Fully @goodweave_intl certified 
For further details contact simon@floorstory.co.uk or check out www.floorstory.co.uk

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collecti...

160 Likes / 6 Comments

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collection has proved to be super popular. You can have any size, any shape, any colour way and even chose between a hand knotted or a Tufted quality.
.
Design: Leopard
Colours: Jopling
Size: any size and shape
Material: Wool & viscose or 100% wool
Construction: hand knotted (80 knots) and also hand tufted
Made in: Nepal
Weight: 4kgs per M2
Lead time: from 8-12 weeks with selected pieces in stock now.
Photography @sibev 
Styling @hannahfranklininteriorstylist and @jessicajungcreative 
Location @betonbrutlondon 
Fully @goodweave_intl certified 
For further details contact simon@floorstory.co.uk or check out www.floorstory.co.uk

Inspired by scenes and characters from @wesandersonplanet films. Our leopard collecti...

217 Likes / 3 Comments

This is ‘Tow Path’ named after the area that trifle* have their beautiful studio. Part of a 6 piece collection called COLOUR_STORIES with my better half @triflecreative - a fantastic interior design practice in East London. Each rug is named after a location in the East End. You can choose your own colour, colour to colour or a straight forward gradient.
.
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally.
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Designer: @triflecreative  x @floor_story 
Rug: COLOUR_STORIES in ‘Tow Path’
Size: size shown 70cm x 230cm
Construction: Tufted
Materials: Viscose
Made in: India
.
Contact simon@floorstory.co.uk for more details

This is ‘Tow Path’ named after the area that trifle* have their beautiful studio. Par...

208 Likes / 9 Comments

This is ‘Bethnal Green’ named after the area that trifle* have their beautiful studio. Part of a 6 piece collection called COLOUR_STORIES with my better half @triflecreative - a fantastic interior design practice in East London. Each rug is named after a location in the East End. You can choose your own colour, colour to colour or a straight forward gradient.
.
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally.
.
Designer: @triflecreative x @floor_story 
Rug: COLOUR_STORIES in ‘Bethnal Green’
Size: size shown 160cm x 230cm
Construction: Tufted
Materials: NZ 
Made in: India
Lead time: from 6 weeks
.
Contact simon@floorstory.co.uk for more details

This is ‘Bethnal Green’ named after the area that trifle* have their beautiful studio...

75 Likes / 1 Comments

This is ‘Walthamstow’ named after the view from my daughters window. Part of a 6 piece collection called COLOUR_STORIES with my better half @triflecreative - a fantastic interior design practice in East London. Each rug is named after a location in the East End. You can choose your own colour, colour to colour or a straight forward gradient.
.
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally.
.
Designer: @triflecreative  x @floor_story 
Rug: COLOUR_STORIES in ‘Walthamstow’
Size: size shown 160cm x 230cm
Construction: Hand knotted
Materials: NZ 
Made in: India
.
Contact simon@floorstory.co.uk for more details

This is ‘Walthamstow’ named after the view from my daughters window. Part of a 6 piec...

129 Likes / 11 Comments

Super pleased to have featured on @mrgeorgeclarke ‘s ‘Old House, New Home’ last night (4th time) Fantastic show made by @amazingtelly getting 1.34M viewers last night 😳🙌.
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Thank you for showing our stunning Marmalade rug designed by former @floor_story employee and super talented @chilimarini .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally.
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Designer: @chilimarini  x @floor_story 
Rug: Marmalde
Size: size shown 220cm x 300cm
Construction: Hand knotted
Materials: NZ wool & bamboo viscose 
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details
.
Photography: @stevenbaileyphotography

Super pleased to have featured on @mrgeorgeclarke ‘s ‘Old House, New Home’ last night...

168 Likes / 23 Comments