Important information

Given the current situation the FLOOR_STORY showroom will be closed temporarily but we are still taking orders.

The team will continue to work remotely and operate as normally as possible.

Made to order rugs might be delayed but we will be in touch with all of our customers with the relevant information.

Contact us on 020 7871 3013 or email info@floorstory.co.uk.

Thank you,

The FLOOR_STORY team

East

London's

Finest

_Rug Dealer

<p>East</p>
<p>London's</p>
<p>Finest</p>
<p>_Rug Dealer</p>

FLOOR_STORY Colouring Book

from £10.00

Click here to download our colouring book for free
Camille Walala

Designer

Camille Walala

Kitty Joseph

Designer

Kitty Joseph

Laura Spring

Designer

Laura Spring

Custom Rugs

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Trade

Commissioned and bespoke work

Kangan Arora

Designer

Kangan Arora

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more
Fair _Rug Deals
John Booth

John Booth

Giovanni

from £3,250.00

FLOOR_STORY

FLOOR_STORY

Leopard in Suzy

from £972.00

Catherine MacGruer

Catherine MacGruer

Court in Pink

from £900.00

Latest
Stories

@floor_story

****** New collaboration alert *************
.
@adamnathanielfurman x @floor_story .
.

Adam Nathaniel Furman describes his work as ‘joyously deviant’ and we’re inclined to agree. 
A delight in colour, pattern, texture and form; 
his work has graced exhibitions right across 
the world and is held in collections of the 
Design Museum and Carnegie Museum of  art.
Noted as one of Icon magazines ‘100 talents 
of 2018-19’ and ‘FX Product Designer of the 
Year 2019’, there’s no doubt that Adam is one 
of the true talents of the design industry.
.
Of Argentinian, Japanese and Israeli heritage, 
Adam trained in architecture and fine art. Now 
based in London, Adam’s projects are diverse, 
ranging from Japanese apartment interiors to tiles, chairs, lamps and art installations. His techniques are also remarkable in their 
diversity, from 3D printed ceramics to handmade resin furniture, and now rugs with FLOOR_STORY. .
Contact simon@floorstory.co.uk for a ‘pre release’ brochure

****** New collaboration alert ************* . @adamnathanielfurman x @floor_story . ...

465 36

****** New collaboration alert *************
.
@adamnathanielfurman x @floor_story .
.

Adam Nathaniel Furman describes his work as ‘joyously deviant’ and we’re inclined to agree. 
A delight in colour, pattern, texture and form; 
his work has graced exhibitions right across 
the world and is held in collections of the 
Design Museum and Carnegie Museum of  art.
Noted as one of Icon magazines ‘100 talents 
of 2018-19’ and ‘FX Product Designer of the 
Year 2019’, there’s no doubt that Adam is one 
of the true talents of the design industry.
.
Of Argentinian, Japanese and Israeli heritage, 
Adam trained in architecture and fine art. Now 
based in London, Adam’s projects are diverse, 
ranging from Japanese apartment interiors to tiles, chairs, lamps and art installations. His techniques are also remarkable in their 
diversity, from 3D printed ceramics to handmade resin furniture, and now rugs with FLOOR_STORY. .
Contact simon@floorstory.co.uk for a ‘pre release’ brochure

****** New collaboration alert ************* . @adamnathanielfurman x @floor_story . ...

112 3

****** New collaboration alert *************
.
@adamnathanielfurman x @floor_story .
.

Adam Nathaniel Furman describes his work as ‘joyously deviant’ and we’re inclined to agree. 
A delight in colour, pattern, texture and form; 
his work has graced exhibitions right across 
the world and is held in collections of the 
Design Museum and Carnegie Museum of  art.
Noted as one of Icon magazines ‘100 talents 
of 2018-19’ and ‘FX Product Designer of the 
Year 2019’, there’s no doubt that Adam is one 
of the true talents of the design industry.
.
Of Argentinian, Japanese and Israeli heritage, 
Adam trained in architecture and fine art. Now 
based in London, Adam’s projects are diverse, 
ranging from Japanese apartment interiors to tiles, chairs, lamps and art installations. His techniques are also remarkable in their 
diversity, from 3D printed ceramics to handmade resin furniture, and now rugs with FLOOR_STORY. .
Contact simon@floorstory.co.uk for a ‘pre release’ brochure

****** New collaboration alert ************* . @adamnathanielfurman x @floor_story . ...

201 10

Kitty Joseph

This is Sun from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other.
.
Can be made almost size, colour. Suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Sun but any colour way can be made
Size: size shown 70cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Wool
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

Kitty Joseph This is Sun from the Optick collection by @kitty_joseph . An optical il...

42 1

Kitty Joseph

This is Sun from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other.
.
Can be made almost size, colour. Suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Sun but any colour way can be made
Size: size shown 70cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Wool
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details
.
Shot in location at the @betonbrutlondon
Stylist: @hannahfranklininteriorstylist 
Photography: @sibev 
Shoot creative: @jessicajungcreative
Furniture: @betonbrutlondon & @gubiofficial

Kitty Joseph This is Sun from the Optick collection by @kitty_joseph . An optical il...

78 2

Kitty Joseph

This is Sun from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other. 👈 to see the colour change.
.
Can be made almost size, colour. Suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Sun but any colour way can be made
Size: size shown 70cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Wool
Made in: Nepal

Kitty Joseph This is Sun from the Optick collection by @kitty_joseph . An optical il...

88 4

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other one. .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Water but any colour way can be made
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Bamboo silk, can be made in wool or a mix of materials
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a ...

98 8

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other one. .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Water but any colour way can be made
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Bamboo silk, can be made in wool or a mix of materials
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details
.
Shot in location at the @betonbrutlondon
Stylist: @hannahfranklininteriorstylist 
Photography: @sibev 
Shoot creative: @jessicajungcreative
Furniture: @betonbrutlondon & @gubiofficial ( thanks @suzie_joyce )

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a ...

160 4

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see the other one. .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick
Colours: Water but any colour way can be made
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: Bamboo silk, can be made in wool or a mix of materials
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

This is Water from the Optick collection by @kitty_joseph . An optical illusion of a ...

67 4

Kitty Joseph

This is Sky from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see a different one. .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick in Sky but any colour way can be done
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: NZ wool
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

Kitty Joseph This is Sky from the Optick collection by @kitty_joseph . An optical il...

128 1

Kitty Joseph

This is Sky from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see a different one. Swipe 👈 to see the difference.
.
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick in Sky but any colour way can be done
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: NZ wool
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details
.
Shot in location at the @betonbrutlondon
Stylist: @hannahfranklininteriorstylist 
Photography: @sibev 
Shoot creative: @jessicajungcreative
Furniture: @betonbrutlondon & @gubiofficial

Kitty Joseph This is Sky from the Optick collection by @kitty_joseph . An optical il...

88 1

This is Sky from the Optick collection by @kitty_joseph . An optical illusion of a rug. Due to the clever colour placement and deep and very skilled carving you get 2 rugs in one. Stand one end and you see one colour stand at the other and see a different one. .
Can be made almost size, colour. Suitable for residential and commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Optick in Sky but any colour way can be done
Size: size shown 160cm x 230cm (in stock) any size can be made
Construction: Tufted
Materials: NZ wool
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

This is Sky from the Optick collection by @kitty_joseph . An optical illusion of a ru...

99 2