East

London's

Finest

_Rug Dealer

<p>East</p><p>London's</p><p>Finest</p><p>_Rug Dealer</p>
FLOOR_STORY Colouring Book

FLOOR_STORY Colouring Book

We have launched our very own colouring book, featuring our most popular rugs and designer collaborations.

All proceeds taken from the sale of the book will be donated to two charities. Goodweave International, a hugely worthwhile cause that's close to our hearts helping to eradicate child labour and improving working conditions for people in the rug industry. Spitalfields Crypt Trust which is a charity local to us in Shoreditch that helps people facing homelessness and drug and alcohol addictions transform their lives.

Find out more

FLOOR_STORY Colouring Book

from £10.00

18.01 LONDON

Designer

18.01 LONDON

Eley Kishimoto

Designer

Eley Kishimoto

Custom Rugs

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Trade

Commissioned and bespoke work

John Booth

Designer

John Booth

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more
Fair _Rug Deals
John Booth

John Booth

Giovanni

from £3,250.00

Latest
Stories

@floor_story

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand knotted (150knots) in India and made from NZ wool and a touch of silk this rug is bold, very bold and we love it! Part of 6 price collection that can be customised in size and colour.
.
Collab: @zandra_rhodes_ x @floor_story 
Design: Star Warz 
Colour: White, blue, black & pink
Size: 160cm x 230cm + Custom
Material: Wool & Silk
Construction: Hand Knotted / Hand woven
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk or see you at the fair

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand...

78 Likes / 1 Comments

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand knotted (150knots) in India and made from NZ wool and a touch of silk this rug is bold, very bold and we love it! Part of 6 price collection that can be customised in size and colour.
.
Collab: @zandra_rhodes_ x @floor_story 
Design: Star Warz 
Colour: White, blue, black & pink
Size: 160cm x 230cm + Custom
Material: Wool & Silk
Construction: Hand Knotted / Hand woven
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk or see you at the fair

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand...

202 Likes / 2 Comments

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand knotted (150knots) in India and made from NZ wool and a touch of silk this rug is bold, very bold and we love it! Part of 6 price collection that can be customised in size and colour.
.
Collab: @zandra_rhodes_ x @floor_story 
Design: Star Warz 
Colour: White, blue, black & pink
Size: 160cm x 230cm + Custom
Material: Wool & Silk
Construction: Hand Knotted / Hand woven
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk or see you at the fair

Originally made 2 years ago. This is Star Warz by fashion icon @zandra_rhodes_ - Hand...

234 Likes / 7 Comments

The second piece in the John Booth collection. This is called Technique. Made in the same way as the award winning Giovanni rug using 21 colours In a combination of Tibetan wool and bamboo silk. Available to view at our showroom in Shoreditch now.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Technique 
Colour: Many
Size: 160cm x 230cm + Custom
Material: Tibetan Wool & Bamboo Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

The second piece in the John Booth collection. This is called Technique. Made in the ...

76 Likes / 2 Comments

The second piece in the John Booth collection. This is called Technique. Made in the same way as the award winning Giovanni rug using 21 colours In a combination of Tibetan wool and bamboo silk. Available to view at our showroom in Shoreditch now.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Technique 
Colour: Many
Size: 160cm x 230cm + Custom
Material: Tibetan Wool & Bamboo Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

The second piece in the John Booth collection. This is called Technique. Made in the ...

140 Likes / 1 Comments

The second piece in the John Booth collection. This is called Technique. Made in the same way as the award winning Giovanni rug using 21 colours In a combination of Tibetan wool and bamboo silk. Available to view at our showroom in Shoreditch now.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Technique 
Colour: Many
Size: 160cm x 230cm + Custom
Material: Tibetan Wool & Bamboo Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

The second piece in the John Booth collection. This is called Technique. Made in the ...

204 Likes / 5 Comments

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awards at @domotex_hannover this year! We are over the moon, thank you to all the Judges, @domotex_hannover @_cover_magazine_ and of course @john_booth for his incredible design! I’d also like to thank @gill_thorpe our own designer for spending many hours making this happen, lastly I’d like to thank our weaving team in Nepal and the @theruggist for introducing us all those years ago.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Giovanni 
Colour: Many
Size: 160cm x 216cm + Custom
Material: NZ Wool & Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awar...

386 Likes / 43 Comments

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awards at @domotex_hannover this year! We are over the moon, thank you to all the Judges, @domotex_hannover @_cover_magazine_  and of course @john_booth for his incredible design! I’d also like to thank @gill_thorpe our own designer for spending many hours making this happen, lastly I’d like to thank our weaving team in Nepal and the @theruggist for introducing us all those years ago.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Giovanni 
Colour: Many
Size: 160cm x 216cm + Custom
Material: NZ Wool & Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awar...

506 Likes / 45 Comments

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awards at @domotex_hannover this year! We are over the moon, thank you to all the Judges, @domotex_hannover @_cover_magazine_ and of course @john_booth for his incredible design! I’d also like to thank @gill_thorpe our own designer for spending many hours making this happen, lastly I’d like to thank our weaving team in Nepal and the @theruggist for introducing us all those years ago.
.
Custom sizes can be made and we can ship globally.
.
Collab: @john_booth x @floor_story 
Design: Giovanni 
Colour: Many
Size: 160cm x 216cm + Custom
Material: NZ Wool & Silk
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified . .
For further details contact simon@floorstory.co.uk

WOW - we did it! Giovanni won best ‘Studio Artist Rug’ at the 2020 Carpet Design Awar...

241 Likes / 40 Comments

We don’t take that many collabs on but I think it took from Mimi emailing us to start working on this collection was about 5 days. Instantly fell in love with Mimi’s work, her colours, design and composition really stood out for us. We love the illusion of fold this gives, very clever and subtle.
.
Collab: @mimi.forrest x @floor_story 
Design: Fold 
Colour: Totally custom
Size: 160cm x 230cm + Custom
Material: NZ Wool & bamboo viscose
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
Location: @claptontram .
For further details contact simon@floorstory.co.uk

We don’t take that many collabs on but I think it took from Mimi emailing us to start...

82 Likes / 1 Comments

We don’t take that many collabs on but I think it took from Mimi emailing us to start working on this collection was about 5 days. Instantly fell in love with Mimi’s work, her colours, design and composition really stood out for us. We love the illusion of fold this gives, very clever and subtle.
.
Collab: @mimi.forrest x @floor_story 
Design: Fold 
Colour: Totally custom
Size: 160cm x 230cm + Custom
Material: NZ Wool & bamboo viscose
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
Location: @claptontram .
For further details contact simon@floorstory.co.uk

We don’t take that many collabs on but I think it took from Mimi emailing us to start...

89 Likes / 1 Comments

We don’t take that many collabs on but I think it took from Mimi emailing us to start working on this collection was about 5 days. Instantly fell in love with Mimi’s work, her colours, design and composition really stood out for us. We love the illusion of fold this gives, very clever and subtle.
.
Collab: @mimi.forrest x @floor_story 
Design: Fold 
Colour: Totally custom
Size: 160cm x 230cm + Custom
Material: NZ Wool & bamboo viscose
Construction: Hand knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
Location: @claptontram .
For further details contact simon@floorstory.co.uk

We don’t take that many collabs on but I think it took from Mimi emailing us to start...

49 Likes / 1 Comments