East

London's

Finest

_Rug Dealer

<p>East</p><p>London's</p><p>Finest</p><p>_Rug Dealer</p>

FLOOR_STORY Colouring Book

from £10.00

Camille Walala

Designer

Camille Walala

Kitty Joseph

Designer

Kitty Joseph

Laura Spring

Designer

Laura Spring

Custom Rugs

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Trade

Commissioned and bespoke work

Kangan Arora

Designer

Kangan Arora

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more
Fair _Rug Deals
John Booth

John Booth

Giovanni

from £3,250.00

FLOOR_STORY

FLOOR_STORY

Leopard in Suzy

from £972.00

Catherine MacGruer

Catherine MacGruer

Court in Pink

from £900.00

Latest
Stories

@floor_story

Initially created for a client but then given a @wesandersonplanet colour palette, these leopard rugs can slip into almost any room set. Each colour way relates to a character or scene from a Wes Andersen film but can be made in almost any size, shape and colour too.
.
Design: Leopard 🐆 
Colour: Dmitri
Size: 160cm x 230cm + Custom
Material: Wool & viscose
Construction: Hand Knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock. .
Styling: @hannahfranklininteriorstylist 
Location: @betonbrutlondon 📸: @sibev .
.
For further details contact simon@floorstory.co.uk

Initially created for a client but then given a @wesandersonplanet colour palette, th...

69 Likes / 3 Comments

Initially created for a client but then given a @wesandersonplanet colour palette, these leopard rugs can slip into almost any room set. Each colour way relates to a character or scene from a Wes Andersen film but can be made in almost any size, shape and colour too.
.
Design: Leopard 🐆 
Colour: Dmitri
Size: 160cm x 230cm + Custom
Material: Wool & viscose
Construction: Hand Knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock. .
Styling: @hannahfranklininteriorstylist 
Location: @betonbrutlondon 📸: @sibev .
.
For further details contact simon@floorstory.co.uk

Initially created for a client but then given a @wesandersonplanet colour palette, th...

551 Likes / 32 Comments

Initially created for a client but then given a @wesandersonplanet colour palette, these leopard rugs can slip into almost any room set. Each colour way relates to a character or scene from a Wes Andersen film but can be made in almost any size, shape and colour too.
.
Design: Leopard 🐆 
Colour: Dmitri
Size: 160cm x 230cm + Custom
Material: Wool & viscose
Construction: Hand Knotted
Made in: Nepal
Weight: 3.5kgs per M2
Lead time: Standard sizes in stock. .
Styling: @hannahfranklininteriorstylist 
Location: @betonbrutlondon 📸: @sibev .
.
For further details contact simon@floorstory.co.uk

Initially created for a client but then given a @wesandersonplanet colour palette, th...

193 Likes / 4 Comments

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. Great fun to work with and bursting with ideas. This rug (Roses) is one of my favourites. Handknotted in 150 knots in mill spun yarn and Mulberry silk. It’s so fine it’s almost blanket like. I love the way the pattern falls off towards the bottom too. We can and have also made this in different colour ways and a slightly scaled up version in a tufted quality. As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Roses
Colour: Black, gold, pinks etc 
Size: 160cm x 230cm in stock plus custom
Material: Mill Spun yarn & mulberry silk 
Construction: Hand Knotted 
Made in: India
Weight: 3.5 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

61 Likes / 1 Comments

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. Great fun to work with and bursting with ideas. This rug (Roses) is one of my favourites. Handknotted in 150 knots in mill spun yarn and Mulberry silk. It’s so fine it’s almost blanket like. I love the way the pattern falls off towards the bottom too. We can and have also made this in different colour ways and a slightly scaled up version in a tufted quality. As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Roses
Colour: Black, gold, pinks etc 
Size: 160cm x 230cm in stock plus custom
Material: Mill Spun yarn & mulberry silk 
Construction: Hand Knotted 
Made in: India
Weight: 3.5 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

45 Likes / 0 Comments

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. Great fun to work with and bursting with ideas. This rug (Roses) is one of my favourites. Handknotted in 150 knots in mill spun yarn and Mulberry silk. It’s so fine it’s almost blanket like. I love the way the pattern falls off towards the bottom too. We can and have also made this in different colour ways and a slightly scaled up version in a tufted quality. As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Roses
Colour: Black, gold, pinks etc 
Size: 160cm x 230cm in stock plus custom
Material: Mill Spun yarn & mulberry silk 
Construction: Hand Knotted 
Made in: India
Weight: 3.5 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

127 Likes / 5 Comments

Scroll 👈 for all sizes.
.
Very lucky to have collaborated with Sebastian Wrong on this collection of Modular Rugs. Hand knotted in 4 sizes and scales, designed to be layered up to create the prefect space with so many configurations possible. Suitable for both residential and commercial environments. DM us or mail info@floorstory.co.uk for the digital brochure.
.
Collab: @thewrongshop x @floor_story 
Design: Wrong Angle 
Colour: Greens and terracotta 
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm & 200cm x 400cm
Material: Wool
Construction: Hand Knotted 
Made in: India
Weight: 2 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Lifestyle shot styled by @hannahfranklininteriorstylist and shot by @sibev

Scroll 👈 for all sizes. . Very lucky to have collaborated with Sebastian Wrong on thi...

86 Likes / 4 Comments

Very lucky to have collaborated with Sebastian Wrong on this collection of Modular Rugs. Hand knotted in 4 sizes and scales, designed to be layered up to create the prefect space with so many configurations possible. Suitable for both residential and commercial environments. DM us or mail info@floorstory.co.uk for the digital brochure.
.
Collab: @thewrongshop x @floor_story 
Design: Wrong Angle 
Colour: Greens and terracotta 
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm & 200cm x 400cm
Material: Wool
Construction: Hand Knotted 
Made in: India
Weight: 2 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Lifestyle shot styled by @hannahfranklininteriorstylist and shot by @sibev

Very lucky to have collaborated with Sebastian Wrong on this collection of Modular Ru...

126 Likes / 8 Comments

Very lucky to have collaborated with Sebastian Wrong on this collection of Modular Rugs. Hand knotted in 4 sizes and scales, designed to be layered up to create the prefect space with so many configurations possible. Suitable for both residential and commercial environments. DM us or mail info@floorstory.co.uk for the digital brochure.
.
Collab: @thewrongshop x @floor_story 
Design: Wrong Angle 
Colour: Greens and terracotta 
Size: 120cm x 180cm, 160cm x 230cm, 200cm x 300cm & 200cm x 400cm
Material: Wool
Construction: Hand Knotted 
Made in: India
Weight: 2 kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Lifestyle shot styled by @hannahfranklininteriorstylist and shot by @sibev

Very lucky to have collaborated with Sebastian Wrong on this collection of Modular Ru...

200 Likes / 9 Comments

This was one of 4 rugs from the first collection way back in 2014 with our good friend Kangan Arora. We still work with her to this day and her rugs still sell well. Shaped rugs have become very popular these days and this one one has stood the rest time!
.
Collab: @kanganarora x @floor_story 
Design: Kites 
Colour: Mono
Size: 160cm x 230cm + Custom
Material: 100% wool
Construction: Hand Knotted
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk
.
Still a massive favourite of ours and a FLOOR_STORY classic.
.
Lifestyle shot at one of our favourite restaurants @eat17restaurant in Walthamstow

This was one of 4 rugs from the first collection way back in 2014 with our good frien...

158 Likes / 3 Comments

This was one of 4 rugs from the first collection way back in 2014 with our good friend Kangan Arora. We still work with her to this day and her rugs still sell well. Shaped rugs have become very popular these days and this one one has stood the rest time!
.
Collab: @kanganarora x @floor_story 
Design: Kites 
Colour: Mono
Size: 160cm x 230cm + Custom
Material: 100% wool
Construction: Hand Knotted
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk
.
Still a massive favourite of ours and a FLOOR_STORY classic.
.
Lifestyle shot at one of our favourite restaurants @eat17restaurant in Walthamstow

This was one of 4 rugs from the first collection way back in 2014 with our good frien...

114 Likes / 2 Comments

This was one of 4 rugs from the first collection way back in 2014 with our good friend Kangan Arora. We still work with her to this day and her rugs still sell well. Shaped rugs have become very popular these days and this one one has stood the rest time!
.
Collab: @kanganarora x @floor_story 
Design: Kites 
Colour: Mono
Size: 160cm x 230cm + Custom
Material: 100% wool
Construction: Hand Knotted
Made in: India
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk
.
Still a massive favourite of ours and a FLOOR_STORY classic.
.
Lifestyle shot at one of our favourite restaurants @eat17restaurant in Walthamstow

This was one of 4 rugs from the first collection way back in 2014 with our good frien...

82 Likes / 3 Comments