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18.01 LONDON

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Soul II Soul

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trifle*

Zandra Rhodes
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Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

DAVIS CHAN

Simon Goff

FOUNDER AND DIRECTOR
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How to Choose the Perfect Dining Room Rug

Knotted Neutrals: A Guide to Timeless Elegance with Handknotted Rugs

2025 All Wrapped Up

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Rugs

All rugs

Designer Rugs

Quick Ship

In Stock

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Rug Construction

Tufted

Hand Knotted

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Rug_shape

Circular

Runner

Shaped

Square

Rectangle

Rug_style

Vintage

Shaped

Patterned

Geometric

Plain

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Rug Colours

Verso Pleat
Custom

Custom Rugs Brief a custom rug

Bespoke, Customised and made to measure rugs

Tailor our rugs to your space, or design your own rug from scratch.

BESPOKE RUG buying GUIDE

How to Commission a Bespoke Rug with FLOOR_STORY

Construction Options

Hand Knotted

Tufted

Jacquard

Flat Weave
Designers

All designers

18.01 LONDON

2LG Studio

Abigail Weston

Adam Nathaniel Furman

Amechi Mandi

Bek Smith

Camille Walala

Carmellia Indrawati

Catherine MacGruer

Child Studio

Choose Love

Crafts Council x Halina Edwards

Diane Bresson

Eley Kishimoto

Emily Forgot

Eve Spencer

Flock

FLOOR_STORY

FLOOR_STORY Selects

Gill Thorpe

Henry Holland

John Booth

Josephine Ford

Kangan Arora

Kitty Joseph

Laura Spring

Mac Collins

Mimi Forrest

Rob Pybus

Signe Emdal

Soul II Soul

Sebastian Wrong

trifle*

Zandra Rhodes
Our_Story

Our_story
East
Londons
friendliest
_rug dealer

Awards

Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

DAVIS CHAN

Simon Goff

FOUNDER AND DIRECTOR
Stories

All_stories

Recent_stories

How to Choose the Perfect Dining Room Rug

Knotted Neutrals: A Guide to Timeless Elegance with Handknotted Rugs

2025 All Wrapped Up

Story_categories

Design Stories

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Aurelian Silver

FLOOR_STORY Selects

Aurelian Silver

Regular price £500.00

Regular price Sale price £500.00
Unit price per
Elowen Silver

FLOOR_STORY Selects

Elowen Silver

Regular price £575.00

Regular price Sale price £575.00
Unit price per
Kimono White Linen 9163

Sale

FLOOR_STORY Selects

Kimono White Linen 9163

Regular price £360.00

Regular price ~~£510.00~~ Sale price £360.00
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Sale
Sakura - Morning Mist 9373

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Sakura - Morning Mist 9373

Regular price £599.00

Regular price Sale price £599.00
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Sakura - Morning Mist Circular 9373

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Sakura - Morning Mist Circular 9373

Regular price £840.00

Regular price Sale price £840.00
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Structures Collection - Baobab in Tsingy Oyster 9198

FLOOR_STORY Selects

Structures Collection - Baobab in Tsingy Oyster 9198

Regular price £638.00

Regular price Sale price £638.00
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Wiggle Silver

Zandra Rhodes

Wiggle Silver

Regular price £1,700.00

Regular price Sale price £1,700.00
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East
London's
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_Rug Dealer

FLOOR_STORY

Cairo Studios, 4 Nile Street,
London N1 7RF Map
020 3053 0054
team@floorstory.co.uk

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