Simone Haag, House of Zen
Case Studies

Simone Haag, House of Zen

FLOOR_STORY were approached by Simone Haag, the renowned Interior Stylist based in Melbourne Australia, who wanted a custom rug to fit the design brief of ‘industrial beach’.


Simone Haag
Melbourne, Australia
July 2020
Lead Time
12 weeks
Interiors: Eat.Bathe.Live, Photography: Dylan James, Styling: Simone Haag.


Bespoke size

250cm x 400cm

Custom colourway

International shipping

Door to Door

The Rug

FLOOR_STORY produced a custom colourway and custom size hand knotted Kitty Joseph Water Optick rug. The communication during this project was vital due to being unable to meet in person due to the project being overseas. By working closely with Simone Haag's team during the colour selection process, we ensuring that the rug would be the perfect fit for the interior.

The Rug

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