Designer

John Booth

EAST LONDON-BASED ILLUSTRATOR, CERAMICIST AND ARTIST JOHN BOOTH IS A POLYMATH OF CREATIVITY

Copenhagen-based visual artist Signe Emdal is known for innovative weaving techniques and is represented in the permanent collections of Malmø Art Museum in Sweden and The collection of the Danish Art Foundation. The carpet loom is at the core of Signe’s process, an object that is interlinked with memories and works as a continuous loop of mind and motion.

Signe’s archive of textural woven sculptures and tapestries are a display of vibrancy, volume and breathtaking colour combinations, such as those from the Loop (2020) and Ecdysis (2024) series. A deep thinker, the techniques explored throughout her work are linked with themes of femininity and cultural history.

Working on site-specific pieces alongside her exhibition showcases, Signe has mastered how textiles interplay with spaces derived from cultural heritage. It is through this expertise that Emdal is able to create highly unique work that fuses weaving processes, a unique illustrative style with material tactility.

Giovanni

John Booth’s cartoonish style and bold, painterly colour layups, fill scribbles and graphic lines are captured in this recreation of one of his most recognisable works. Giovanni is typical John; joyful, cheery and optimistic; it’s sure to bring life-affirming colour to your home.

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Giovanni Blue

To celebrate 10 years of collaborations, FLOOR_STORY asked Illustrator John Booth to reimagine one of his rug designs. We'd been talking about a blue tonal version of Giovanni for a while and this presented the perfect opportunity to bring a vision to life.

A new energy has been brought into the design through the combination of colours of blue. Each shade balances the other to create a high contrast version that’ll sit happily on the floor or wall of many spaces. The shaped outline brings the illustrative style seamlessly into the space, a great way to mix up the norm of rectangular rugs.

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Technique

John Booth’s cartoonish style and bold, painterly colour layups, fill scribbles and graphic lines are captured in this recreation of one of his most recognisable works. Technique is typical John; joyful, cheery and optimistic; it’s sure to bring life-affirming colour to your home.

Love this but want something slightly different?

Good news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, construction or shape.

Tell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.

To find out more information about customising this rug - get in touch with us.

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