Designer

Soul II Soul

Soul II Soul, the iconic 90’s musical collective, was founded and led by prominent DJ and Producer Jazzie B.

Jazzie B connected with Founder Simon Goff through a mutual respect for music and design. A long-standing fan of Soul II Soul, with their groundbreaking track ‘Back to Life’ very much a soundtrack to his youth, Goff offered to create a rug for Jazzie B and the idea of transforming the eponymous Funki Dred logo into a FLOOR_STORY rug was borne.