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    Custom Rugs Brief a custom rug

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    Zandra Rhodes

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    Archiproducts Design Awards 2022

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    Elle Decoration British Design Awards 2021

    Case_studies

    Taking Rugs to New Heights in a Modern Show Home

    Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

    Oversized rugs for a 1930s Post Office designed by Albert Khan

    Custom Modular Rugs for a Residential Client

    Neoclassical Georgian Style renovation Project

    Bespoke Rug for Mining Company

    Team

    SIMON GOFF

    GILL THORPE

    BEKAH SMITH

    ANDREW MOORE

    CARLO DI NARDO

    KATIE RICHARDSON

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    Simon Goff

    FOUNDER AND DIRECTOR

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Find a rug

  • Rugs


    All rugs

    Quick Ship

    Recycled

    Label STEP

    In Stock

    Sale

    Rug Construction

    Tufted

    Hand Knotted

    Flat Weave

    Jacquard

    Hand Woven

    Rug_shape

    Circular

    Runner

    Shaped

    Square

    Rectangle

    Rug_style

    Vintage

    Shaped

    Patterned

    Geometric

    Plain

    Textured

    Striped

    Rug Colours

    Verso Pleat

    Verso Pleat

  • Custom


    Custom Rugs Brief a custom rug

    Bespoke, Customised and made to measure rugs

    Tailor our rugs to your space, or design your own rug from scratch.

    BESPOKE RUG buying GUIDE

    How to Commission a Bespoke Rug with FLOOR_STORY

    Construction Options

    Hand Knotted

    Tufted

    Jacquard

    Flat Weave

  • Designers


    All designers

    18.01 LONDON

    2LG Studio

    Abigail Weston

    Adam Nathaniel Furman

    Amechi Mandi

    Camille Walala

    Carmellia Indrawati

    Catherine MacGruer

    Child Studio

    Choose Love

    Crafts Council x Halina Edwards

    Diane Bresson

    Eley Kishimoto

    Emily Forgot

    Eve Spencer

    Flock

    FLOOR_STORY

    FLOOR_STORY Selects

    Gill Thorpe

    Henry Holland

    John Booth

    Josephine Ford

    Kangan Arora

    Kitty Joseph

    Laura Spring

    Mac Collins

    Mimi Forrest

    Rob Pybus

    Signe Emdal

    Soul II Soul

    Sebastian Wrong

    trifle*

    Zandra Rhodes

  • Our_Story


    Our_story

    East
    Londons
    friendliest
    _rug dealer

    Awards

    Carpet Design Awards 2024: Best Interior

    Carpet Design Awards 2023: Best Interior

    Archiproducts Design Awards 2022

    Archiproducts Design Awards 2021

    Elle Decoration British Design Awards 2021

    Case_studies

    Taking Rugs to New Heights in a Modern Show Home

    Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

    Oversized rugs for a 1930s Post Office designed by Albert Khan

    Custom Modular Rugs for a Residential Client

    Neoclassical Georgian Style renovation Project

    Bespoke Rug for Mining Company

    Team

    SIMON GOFF

    GILL THORPE

    BEKAH SMITH

    ANDREW MOORE

    CARLO DI NARDO

    KATIE RICHARDSON

    Simon Goff

    Simon Goff

    FOUNDER AND DIRECTOR

  • Stories


    All_stories

    Recent_stories

    L’art de la Sol

    Our Catalogue has Landed

    Expert Tips for Styling Rugs in Commercial Spaces

    Story_categories

    Design_stories

    Floor_stories

    Our_stories

    Guides

  • Sustainability
  • Contact
Trade

Stories

In Conversation with Kangan Arora

designer_stories

In Conversation with Kangan Arora

designer_stories

In Conversation with Kangan Arora

Watch The Process: Custom Made Hand Knotted 'I Want You In My Soul' Rug

designer_stories

Watch The Process: Custom Made Hand Knotted 'I ...

designer_stories

Watch The Process: Custom Made Hand Knotted 'I ...

Colour Of The Year: Peach Fuzz

designer_stories

Colour Of The Year: Peach Fuzz

designer_stories

Colour Of The Year: Peach Fuzz

We're taking part in the first ever Carpet Diem in Paris

our_stories

We're taking part in the first ever Carpet Diem...

our_stories

We're taking part in the first ever Carpet Diem...

9 reasons why wool rugs are the perfect choice for modern interiors

Guides

9 reasons why wool rugs are the perfect choice ...

Guides

9 reasons why wool rugs are the perfect choice ...

Alice Hume Pop Up in Our Showroom

our_stories

Alice Hume Pop Up in Our Showroom

our_stories

Alice Hume Pop Up in Our Showroom

Rounding Up London Design Festival 2023

our_stories

Rounding Up London Design Festival 2023

our_stories

Rounding Up London Design Festival 2023

Waves by Amechi Mandi

designer_stories

Waves by Amechi Mandi

designer_stories

Waves by Amechi Mandi

Verso, designed by Gill Thorpe, woven in Afghanistan.

designer_stories

Verso, designed by Gill Thorpe, woven in Afghan...

designer_stories

Verso, designed by Gill Thorpe, woven in Afghan...

Rug Installation for London Design Festival 23'

our_stories

Rug Installation for London Design Festival 23'

our_stories

Rug Installation for London Design Festival 23'

CURB: Collection Launch

designer_stories

CURB: Collection Launch

designer_stories

CURB: Collection Launch

When Rugs Met Ceramics

designer_stories

When Rugs Met Ceramics

designer_stories

When Rugs Met Ceramics

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FLOOR_STORY

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London N1 7RF Map
020 3053 0054
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