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Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

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Bespoke Rug for Mining Company

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Rug Construction

Tufted

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Custom Rugs Brief a custom rug

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Tailor our rugs to your space, or design your own rug from scratch.

BESPOKE RUG buying GUIDE

How to Commission a Bespoke Rug with FLOOR_STORY

Construction Options

Hand Knotted

Tufted

Jacquard

Flat Weave
Designers

All designers

18.01 LONDON

2LG Studio

Abigail Weston

Adam Nathaniel Furman

Amechi Mandi

Bek Smith

Camille Walala

Carmellia Indrawati

Catherine MacGruer

Child Studio

Choose Love

Crafts Council x Halina Edwards

Diane Bresson

Eley Kishimoto

Emily Forgot

Eve Spencer

Flock

FLOOR_STORY

FLOOR_STORY Selects

Gill Thorpe

Henry Holland

John Booth

Josephine Ford

Kangan Arora

Kitty Joseph

Laura Spring

Mac Collins

Mimi Forrest

Rob Pybus

Signe Emdal

Soul II Soul

Sebastian Wrong

trifle*

Zandra Rhodes
Our_Story

Our_story
East
Londons
friendliest
_rug dealer

Awards

Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Case_studies

Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

CARLO DI NARDO

Simon Goff

FOUNDER AND DIRECTOR
Stories

All_stories

Recent_stories

How to use our rug visualiser

A Guide to Styling Shaped Rugs in Your Space

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72 products

Structures Collection - Baobab in Tsingy Oyster 9198

FLOOR_STORY Selects

Structures Collection - Baobab in Tsingy Oyster 9198

Regular price $491.00

Regular price Sale price $491.00
Unit price per
Structures Collection - Baobab in Za Copper 9199

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Structures Collection - Baobab in Za Copper 9199

Regular price $491.00

Regular price Sale price $491.00
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Suzani - Origine 9728

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Suzani - Origine 9728

Regular price $460.00

Regular price Sale price $460.00
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Tact

Mac Collins

Tact

Regular price $2,374.00

Regular price Sale price $2,374.00
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Triangle Mirage Runner 56971

Sale

FLOOR_STORY Selects

Triangle Mirage Runner 56971

Regular price $521.00

Regular price ~~$1,042.00~~ Sale price $521.00
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Virgin Land - Mars 9657

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Virgin Land - Mars 9657

Regular price $460.00

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Virgin Land - Neptune 9656

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Virgin Land - Neptune 9656

Regular price $460.00

Regular price Sale price $460.00
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Wiggle Silver

Zandra Rhodes

Wiggle Silver

Regular price $1,904.00

Regular price Sale price $1,904.00
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London N1 7RF Map
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