Custom Rug Buying Guide

Budget, design, colour, construction...


Always start by knowing what you want to spend. How much you’ve got to splash out on your rug will determine the yarns, techniques and qualities that are open to you. These can impact things like design, colours and texture, so it’s important to get this right at the beginning.



Once the budget and size are decided, you can start on the fun process of designing your rug. Here at FLOOR_STORY we love seeing just what inspires our customers. Everything from a favourite picture, a colour palette, even textures and everyday objects; our designers will work with you to translate this feeling into a beautiful design. There’s just one rule: we will not copy another design under any circumstances.



All our custom rugs are made by the skilled hands of artisans in India and Nepal, so you can be sure of great quality and the care of craftspeople, no matter what the technique.


Crafted by punching strands of yarn onto a stretched canvas frame, hand-tufting brings a deep and luxurious texture. The feel of a hand-tufted rug is hard to beat and the technique is ideal for a myriad of shapes, painterly lines and bright, contrasting colours.


Labour intensive and painstaking, hand-knotting is the most traditional way of making and creates rugs of exceptional quality and longevity. Perfect for fine work and intricate patterns, a hand-knotted rug really is the don. Our hand-knotted styles range in density from 60-knots per inch right up to 150-knots for incredibly fine, velvet-like softness.


Often called flatweaves or kilims, hand-woven rugs are made using a loom-weaving process that creates a neat alignment of yarn. A great technique for reproducing geometric pattern and also makes a good choice if budget is tight.


Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence. Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.


Our Vintage over dyed rugs are personally selected by us on our regular trips to Istanbul. We like the slightly more colourful and unusual pieces. Each rug is a one off and in stock (unless it says ‘sold out’).

Note: These are not new rugs made to look old. These rugs anywhere from 15 to 50 years old. We repair, re-edged, wash, dye, wash again then let them dry out in the sun.

If you can't find what you want on our website, email info@floorstory.co.uk as we have hundreds available and can send you images with sizes and prices.


4_ Colour

A crucial part of the process, colours can make or break a rug, so we’ll work really closely with you to make sure the ones you choose are just so. With 2,600 wool colour poms and 1,600 different silk poms housed at our East London design studio, there’s plenty to choose from. A shade here, a shade there, a little bit of pop; getting your hands on the poms and exploring the potential really does start bringing your design to life.

4_ Colour