Rug_Care Guide

Day to day care

For short-pile rugs, regular vacuuming is key. Unless it’s removed, dirt can work its way down deep into the rug pile, causing wear and tear and eventual breakage. If you’ve opted for a longer-pile rug, though, you’ll need to take a gentler approach. With these rugs, excessive vacuuming can be damaging and result in increased shedding, so we recommend you shake or beat your rug the old-fashioned way to dislodge the majority of dirt and grit, then run over it lightly with a vacuum cleaner using the appropriate attachment.

Dealing with spills

If the worst happens and you spill something on your rug, you need to act fast to prevent the stain spreading. First, remove any solid matter then use a clean white cloth or paper towel to carefully soak up any excess liquid – blot, don’t rub. Next, using the appropriate carpet cleaner – the WoolSafe Organisation has some good recommendations - and a fresh, clean cloth, work from the outside of the stain inwards, taking care not to over-wet the rug. Pat off any excess moisture with a paper towel and allow to air dry.

Damage limitation

Any coloured rug positioned in strong direct sunlight will be susceptible to fading, but you can reduce the risk by turning your rug end-to-end on a regular basis. Likewise, regularly changing the position of any furniture that sits on your rug will protect the carpet fibres from being crushed. As an extra precaution, cushion sharp chair and table legs with castor cups.

Fluff and loose threads

During the rug manufacturing process, occasional loose threads can sometimes occur. Rest assured this isn’t a sign of damage to your rug and is easily solved by simply snipping the thread to the desired height with a pair of scissors. Likewise, don’t be alarmed if you spot fluff or pilling on the surface of your rug; this is a natural result of yarn compression during the making of your rug. Vacuum regularly to remove it, and the problem should settle over time.

Safety first

Some of our rugs come with built-in anti-slip backing but for those that don’t - namely our hand-knotted and hand-tufted styles - it’s worthwhile investing in anti-slip matting or underlay. This is even more important if your rug is going to be laid directly on a smooth surface such as wood or tiles.

Pets and pests

If you share your home with a dog or a cat, we’d recommend you purchase an all-wool rug rather than one of our mixed-fibre designs. That’s because wool, as a purely organic material, contains natural oils that prevent the absorption of odours. Unwelcome guests such as moths, on the other hand, are attracted to natural fibres, so discourage them by vacuuming often, concentrating on dark crevices and skirting boards where they are likely to lurk. Lifting and turning your rug on a regular basis will also help.

Abide by these simple rules and your FLOOR_STORY rug will stay looking amazing and just the way we made it. Don’t forget though, that wool rugs need time to settle. In the early days you may notice a few loose yarns coming off your rug, but this is totally natural and nothing to worry about. Likewise, shaggy or deep pile rugs may not lie completely flat at first but will settle after a few weeks.



Vacuum the rug regularly, brushless attachment is recommended. Additionally, air the rug from time to time and rotate it occasionally in order to ensure that it wears evenly, protect it from strong direct sunlight, be careful when using detergents and chemicals to clean the floor as they may permanently discolour or dissolve carpet fibres, remove stains immediately. Occasionally, fibres miss the final shearing process and will peek up or sprout after vacuuming. Do not pull the fibres as this may cause permanent damage to the rug, simply clip these even with the rug using a pair of scissors.

Stain Removal

Remove liquid spill by absorbing with a paper towel or a clean white cloth. Remove solid spills by using a spoon to scoop up as much of it as possible and then dilute the remaining stain with some water. Blot up whatever you can, starting from the edge and working your way towards the centre. Do not rub. For stubborn stains, use stain removal suitable for rug cleaning. Always test the intended cleaning solution for colour fastness on a less visible spot of the carpet. Apply cleaning solution directly onto the stain. Allow to stand for ten seconds and then blot gently with an absorbent clean white cloth, do not wipe or rub. Avoid getting the rug too wet. When dry, gently brush to restore the pile. For hard-to-remove stains, professional rug cleaning is recommended.

Types of Stain Cleaning
Grease, oil, shoe polish, ink, wax, make-up, tar etc. Dry Cleaning solvent - Alcohol, Petrol etc.
Coffee, chocolate, tea, milk, cacao, wine, sweets, fruit, urine, blood, egg, sauce, vomit, excrement etc. Warm water with vinegar and neutral detergent. Apply with a damp sponge, clean with a cloth and leave to dry.
Mud, dirt etc. Leave to dry, brush and apply warm water with ammonia in a proportion of 3:1
Nail varnish, acetone, chewing gum, lipstick, paint etc. First apply dry cleaning solvent. Afterwards warm water with vinegar and neutral detergent and finally dry cleaning solvent again.
Bespoke Rug Buying Guide

Bespoke Rug Buying Guide

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