Sustainability
FLOOR_STORY

Sustainability

Making Better Choices

Impact Report 22/23

Floor_Story was conceived in 2014, to push the boundaries of rug design - and to bring joy to residential and commercial spaces worldwide. Nine years on, and we are still innovating, collaborating and making riotous and thought-provoking rugs, and we are prouder than ever of what we’ve achieved.

We have a firm belief that we should grow with our community in an ever-changing world and have a duty to ensure that what we provide has an assurance of quality as well as doing good for our community and planet.

We’ve always been particular about our materials, suppliers and designers, continually striving to do our best by everyone involved in our business. This is why we have set out goals to achieve in the coming year by going through thorough analysis on how we’re currently positioned in terms of our impact from many angles.

See a summary of our goals below. To see the Impact Report in full, click on the button at the top of the page.

Our Goals
for 23/24

  • Chair a series of Industry Round-table discussions

  • Create our first Company Handbook

  • Share our first Modern Slavery Statement

  • Continue to tell the stories of our suppliers and their communities

  • All rugs crafted in Asia to be Third Party Certified

  • Complete and distribute our Supplier Code of Conduct

  • Release first Modern Slavery Statement

  • Send second Supplier Survey and action improvements

  • Invest in Community Partnerships

  • Complete a Life Cycle Analysis for FLOOR_STORY’s own collection

  • Regularly measure Water and Waste data from all direct suppliers

  • Reduce our use of synthetic materials to under 2%

  • Progress our plan to calculate our Scope 3 Emissions

Journey
of a rug

We wanted to visualise where these three key topics impact our business most throughout the value chain, so that we could set our goals and plan our actions. So we’ve mapped out the journey of a FLOOR_STORY rug, and the sustainability considerations at each stage, from beginning to end. Our material topics are relevant at every single stage - which is both hugely challenging and exciting.

Journey of a rug
Positive Story Timeline

Positive Story
Timeline

Community, Expression, Integrity and Craftsmanship. Our key values as an independent business striving for positive growth. We’ve mapped how we’ve elevated these beliefs over the past year. See below to learn more about these projects.

Featured Stories

Wasted Rugs
Stories

Wasted Rugs

Made from wool remnants, each rug unique in design.

Read More
From Dot To Knot
Stories

From Dot To Knot

This four-part series of playful, collage-inspired rugs has been the outcome of a workshop facilitated by the Crafts Council and Halina Edwards with local children and parents/guardians...

Read More
Din Dins: Rugs Designed for Good
Stories

Din Dins: Rugs Designed for Good

A bold take on the classic checkered pattern, Din Dins is our latest collaboration with humanitarian fundraisers Choose Love.

Read More
Choose Love Rug Art
Stories

Choose Love Rug Art

Rugs that go a little further...

Read More

GoodWeave

We are a GoodWeave certified retailer with all of our own designed and manufactured rugs bearing the GoodWeave label.

We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools, silks and viscose, they tuft, hand-knot and hand-weave rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Watch Video
GoodWeave
Ecologi

Ecologi

We have partnered with Ecologi, and invested in various projects including capturing waste biogas for energy in Turkey, where we buy our vintage, hand knotted rugs. We are also now officially a ‘Climate Positive Workforce’ having already planted 229 trees and helped to avoid 10 tonnes of carbon.

In the long term, we are extremely conscious that reducing our footprint is key to reaching Net Zero and have set a target for a 5% year-on-year reduction in our Scope One and Two footprint.

Learn More
Our Story

Our Story

A maker of beautiful rugs with an eye on craft and unique design

Find out More