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FLOOR_STORY

Sustainability

Making Better Choices

Impact Report 22/23

FLOOR_STORY was conceived in 2014, to push the boundaries of rug design - and to bring joy to residential and commercial spaces worldwide. Nine years on, and we are still innovating, collaborating and making riotous and thought-provoking rugs, and we are prouder than ever of what we’ve achieved.

We have a firm belief that we should grow with our community in an ever-changing world and have a duty to ensure that what we provide has an assurance of quality as well as doing good for our community and planet.

We’ve always been particular about our materials, suppliers and designers, continually striving to do our best by everyone involved in our business. This is why we have set out goals to achieve in the coming year by going through thorough analysis on how we’re currently positioned in terms of our impact from many angles.

See a summary of our goals below. To see the Impact Report in full, click on the button at the top of the page.

Our Goals
for 23/24

  • Chair a series of Industry Round-table discussions

  • Create our first Company Handbook

  • Share our first Modern Slavery Statement

  • Continue to tell the stories of our suppliers and their communities

  • All rugs crafted in Asia to be Third Party Certified

  • Complete and distribute our Supplier Code of Conduct

  • Release first Modern Slavery Statement

  • Send second Supplier Survey and action improvements

  • Invest in Community Partnerships

  • Complete a Life Cycle Analysis for FLOOR_STORY’s own collection

  • Regularly measure Water and Waste data from all direct suppliers

  • Reduce our use of synthetic materials to under 2%

  • Progress our plan to calculate our Scope 3 Emissions

Journey
of a rug

We wanted to visualise where these three key topics impact our business most throughout the value chain, so that we could set our goals and plan our actions. So we’ve mapped out the journey of a FLOOR_STORY rug, and the sustainability considerations at each stage, from beginning to end. Our material topics are relevant at every single stage - which is both hugely challenging and exciting.

Journey 
of a rug
Positive Story 
Timeline

Positive Story
Timeline

Community, Expression, Integrity and Craftsmanship. Our key values as an independent business striving for positive growth. We’ve mapped how we’ve elevated these beliefs over the past year. See below to learn more about these projects.

Featured Stories

Stories

Wasted Rugs

Made from wool remnants, each rug unique in design.

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Stories

Rugs Designed by the Community; From Dot To Knot

This four-part series of playful, collage-inspired rugs has been the outcome of a workshop facilitated by the Crafts Council and Halina Edwards with local children and parents/guardians...

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Stories

Din Dins: Rugs Designed for Good

A bold take on the classic checkered pattern, Din Dins is our latest collaboration with humanitarian fundraisers Choose Love.

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Stories

Choose Love Rug Art

Rugs that go a little further...

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Label STEP

We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest , the weavers tuft, hand-knot and hand-weave rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Each manufacturer that we work directly with, is recognised by Label STEP for being a fair trade carpet maker. The non-profit organisation is committed to assurance of working standards and the wellbeing of weavers and all factory workers. Label STEP works across seven countries which covers all of the main hubs of handmade carpet production. Both FLOOR_STORY and Label STEP are committed to on the ground work to ensure fair trade compliance. Find out more about the 10 STEP Standards here or watch this video.

Most of our hand knotted rugs are made in Nepal, and most tufted and flat woven rugs are made in India although there are some exceptions. Director Simon Goff has worked with these manufacturers for years and makes regular visits himself in addition to the audits carried out by Label STEP.

Watch Video
Label STEP
Ecologi

Ecologi

We have partnered with Ecologi, and invested in various projects including capturing waste biogas for energy in Turkey, where we buy our vintage, hand knotted rugs. We are also now officially a ‘Climate Positive Workforce’ having already planted 229 trees and helped to avoid 10 tonnes of carbon.

In the long term, we are extremely conscious that reducing our footprint is key to reaching Net Zero and have set a target for a 5% year-on-year reduction in our Scope One and Two footprint.

Learn More
FLOOR_STORY Anti Slavery Statement

FLOOR_STORY Anti Slavery Statement

At FLOOR_STORY we fully endorse a procurement chain free from harm, forced labour or modern slavery, including THB (trafficking human beings). We make it our priority to work with suppliers and third party organisations like Label STEP that share our ethical standards and ensure the highest levels of care throughout our supply chain.

Our suppliers sign a Code of Conduct and our full Anti-Slavery Policy can be found here.

Anti Slavery Policy

Cutting Ties with an Old Rug

Take a look at these steps on what to do with an old rug to avoid sending to landfill.

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Cutting Ties with an Old Rug
Our Story

Our Story

A maker of beautiful rugs with an eye on craft and unique design

Find out More
Stories

9 reasons why wool rugs are the perfect choice for modern interiors

October marks wool month so we’re looking at reasons why wool is such a fine material for rug-making

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Stories

Verso, designed by Gill Thorpe, woven in Afghanistan.

Revealing the raw nature of rug making through unusual compositions, Verso is a new collection designed by Gill Thorpe.

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