9 reasons why wool rugs are the perfect choice for modern interiors

9 reasons why wool rugs are the perfect choice for modern interiors

October marks wool month so we’re looking at reasons why wool is such a fine material for rug-making

The Campaign for Wool has earmarked October as wool month, and to celebrate this wonderful natural fibre, we’ve put together our top reasons why wool rugs are the perfect way to bring a space together - including a few things that may surprise you. We’ve also created our own wool rug lookbook to inspire you with some of our favourite 100% wool rugs.

Why choose wool:

1. Sustainability

Woollen Henry Holland Shaped I Feel Love rug, pictured in neutral contemporary space.

Woollen Henry Holland Shaped I Feel Love rug, pictured in neutral contemporary space.

Natural wool rugs are the eco-friendly choice for modern homes and businesses.

Wool rugs are made from natural fibres that are biodegradable, renewable, and recyclable. Unlike rugs made from synthetic materials, wool is a renewable resource that can be shorn from sheep annually without causing harm to the animal.

Wool rugs require minimal energy for production and generally have a longer lifespan than other types such as nylon rugs or cotton rugs, reducing the need for frequent replacements. This not only saves money but also reduces the environmental impact of constantly producing new floor coverings.

At the end of their lifespan, 100% wool rugs are fully biodegradable. By choosing wool rugs, you are not only investing in a high-quality and luxurious flooring option, but also making an environmentally responsible choice. Take a look at how to dispose an unwanted rug in the most sustainable way via our End of Rug Guide.

Hand Knotted rug made with 100% surplus wool yarns from our WASTED collection, pictured in Angela's of Margate, photographed  by Jo Bridges.

Hand Knotted rug made with 100% surplus wool yarns from our WASTED collection, pictured in Angela's of Margate, photographed by Jo Bridges.

Our most sustainable rugs

If you want to take things a big step further when it comes to sustainability, have a look at our Wasted Collection: all wool rugs in this designer collection are made from 100% waste wool that is the off-cut material from other rugs. Not only do these highly sustainable rugs make a one-of-a-kind hallway runner or area rug for a living room, they also make perfect statement rugs for commercial spaces - we were thrilled when Angela’s Hotel in Margate selected Wasted as their sustainable hotel room rugs.

2. Low Maintenance

Hand Knotted wool rug tightly woven on a loom, its high density making it easy to maintain.

Hand Knotted wool rug tightly woven on a loom, its high density making it easy to maintain.

Wool rugs are easy to clean and maintain, practical for modern lifestyles or commercial spaces

Wool rugs are an excellent choice for those seeking a low maintenance and easy to clean floor covering. This natural material is known for its durability and resilience, making it resistant to wear and tear. The tightly woven fibres of wool make it difficult for dirt and debris to penetrate, and wool fibres have a natural coating that repels liquids, making wool rugs an ideal floor covering for high-traffic areas such as hallways or busy spaces such as hotel lobbies and business reception areas.

Unlike polypropylene rugs or carpets, wool rugs do not attract static electricity, making them less likely to attract dust and debris. Plus, certain types of stains such as oil or grease can be very difficult to remove from polypropylene rugs, and the friction from scrubbing can cause irreparable damage and marring of synthetic rugs.

How to clean a wool rug

In contrast, wool rugs are highly durable and can withstand frequent vacuuming and even occasional steam cleaning without losing their shape or colour. Wool is naturally stain-resistant, making it easy to clean up spills and accidents on a wool rug. Regular vacuuming and occasional spot cleaning with a mild detergent are typically all that is needed to maintain the beauty and longevity of a wool rug.

If you do have a spill or stain, start by vacuuming the rug to remove any loose dirt or debris. Next, spot clean any stains with a mixture of mild detergent and warm water. Be sure to blot the stain rather than rub it, so you don’t damage the wool fibres. For overall cleaning, use a mild wool-specific cleaner and follow the instructions carefully. Avoid using harsh chemicals or excessive scrubbing.

Lastly, allow the rug to air dry completely before placing it back in its designated area. Regular maintenance and gentle cleaning can help preserve the quality and lifespan of your wool rug. Check out our rug care guide for tips and hacks for increasing the longevity of your rugs.

3. Better Insulation

A high pile wool rug from our VERSO collection, used as a insulating textural underlay in a modern living space.

A high pile wool rug from our VERSO collection, used as a insulating textural underlay in a modern living space.

Wool rugs are natural insulators, making a space feel warmer in the winter and cooler in the summer

Wool rugs have long been recognised as excellent insulators, providing both warmth in the colder seasons and cooling effects when the temperature rises. This is due to the unique properties of wool, which allows it to adapt to different environments and efficiently regulate temperature. The structure of wool fibres creates tiny air pockets that trap heat, making wool rugs an effective insulator in colder months. In the summer, the same air pockets allow for air circulation, allowing rooms to feel cooler.

Additionally, natural wool fibres have the ability to absorb and release moisture, helping to maintain an ideal level of humidity which can make a space feel more comfortable. This not only saves energy and reduces heating and cooling costs, but also creates a cosy environment in your living or work space.

4. Cleaner Air

Shaped wool SCALLOP (wall) and DUNE (floor) rugs by Amechi Mandi in a contemporary bedroom

Shaped wool SCALLOP (wall) and DUNE (floor) rugs by Amechi Mandi in a contemporary bedroom

Wool rugs are better for allergies, asthma and your environment

Wool rugs are a popular choice for home and business owners looking to create a clean and healthy living space. Unlike synthetic rugs made of materials such as polypropylene or nylon, which are essentially plastic fibres made of petrochemicals, wool rugs are made from natural fibres and do not release harmful chemicals into the air.

Many cheaper polypropylene rugs (also known as olefin rugs) can release volatile organic chemicals, known as VOCs, that can cause headaches and irritate the respiratory system. Additionally, wool has natural properties that make it resistant to bacteria and mould growth, making it a hypoallergenic option for those with allergies. As wool rugs are naturally resistant to stains and odours, this reduces the need for harsh cleaning chemicals, too.

5. Durability and Longevity

Pink vintage wool rug from our up-cycled and reworked vintage collection.

Pink vintage wool rug from our up-cycled and reworked vintage collection.

Wool rugs last longer and are a timeless, classic choice.

Wool rugs have been a preferred floor covering for centuries due to their exceptional durability and longevity. This can be attributed to the natural resilience and strength of the wool fibre, which is known to withstand wear and tear over extended periods.

Unlike other fibres, such as cotton or synthetic materials, wool is less prone to breakage and maintains its shape and texture even after years of use. Its natural elasticity also allows it to bounce back and retain its original shape, allowing wool rugs retain their luxurious appearance and continue to provide warmth and comfort for many years. Overall, the superior quality of wool makes it a wise investment for those seeking a rug with a longer lifespan.

6. Luxury Combined with Comfort

Highly detailed Graphic Fairytale wool hand knotted rug in contemporary living space.

Highly detailed Graphic Fairytale wool hand knotted rug in contemporary living space.

Soft wool rugs add warmth and a lush feel to modern interiors.

Wool rugs have long been revered for their luxurious and timeless appeal in interior design. The use of wool in rug making dates back centuries, and its enduring quality is a testament to its unmatched durability and beauty. Contemporary wool rugs add a touch of elegance and sophistication, creating a sense of warmth and comfort in any space.

The natural fibres of wool rugs offer a softness and plushness that cannot be replicated by synthetic materials, making them a truly indulgent addition to any room. Designer wool rugs combine the practical, hardwearing qualities of wool with a unique aesthetic, creating a piece of art you can walk on. For the ultimate in luxury, go for a hand knotted rug with a high number of knots per inch. This construction technique creates a plush, velvety feeling underfoot.

7. Versatile Designs and Colours

The textural and multi pile height Morf rug in a stripped back modern space.

The textural and multi pile height Morf rug in a stripped back modern space.

Wool rugs add unparalleled texture and depth to any room.

The range of colours and patterns available in wool rugs allows for endless possibilities in terms of design, and they can easily tie together different elements in a room. Synthetic materials such as polypropylene have a limited colour acceptability which limits the intensity and depth of colours available. Wool is highly absorbent to dye, and unlike cotton, is also fade-resistant.

The wide variety of construction techniques also brings multiple options for introducing texture to a space - from the deep pile luxury of tufted wool rugs, to the classic flat-weave rug style commonly found in kilims and vintage rugs, to jacquard, hand woven and even sculptural three dimensional rugs such as our geometric Morf rug.

8. Fire Resistance

Process of burning away dirt and dust from hand knotted wool rug.

Process of burning away dirt and dust from hand knotted wool rug.

Did you know that wool rugs are flame-retardant?

Wool fibres possess a unique structure and composition - a relatively high protein and moisture content - which make them inherently flame-retardant. Unlike other materials, wool does not easily ignite or spread fire, making it a safe and reliable choice for use in homes, offices, and other commercial spaces such as hotel rooms, where safety is of utmost importance.

This added level of fire resistance not only provides a sense of security and peace of mind for users, but also makes wool rugs a practical and responsible choice for commercial interior designers.

9. Acoustics

Chroma Yellow rug by Kitty Joseph used as wall art to help with acoustics of the high-ceiling space.

Chroma Yellow rug by Kitty Joseph used as wall art to help with acoustics of the high-ceiling space.

Wool rugs provide sound insulation, ideal for noisy environments or considerate neighbours

Wool rugs have been utilised for centuries for their warmth, durability, and aesthetic appeal. However, what many may not realise is that wool rugs also offer significant acoustic benefits and sound insulation. The dense and tightly packed fibres of wool rugs act as a natural sound absorber, reducing echoes and reverberations in a room. This is especially beneficial in large, open spaces such as living rooms or offices.

Additionally, wool has a high absorption coefficient, meaning it can effectively dampen sound waves, creating a more peaceful and quiet environment. This makes wool rugs a practical and functional choice for those looking to improve the acoustics and sound insulation of their space. The thick and plush nature of wool rugs can help to muffle footsteps and other noises, creating a quieter and more peaceful environment - ideal if you have downstairs neighbours you’d like to keep the peace with.

Bonus reason 10: Ethics

Weaver making a hank of wool after the yarns have been spun and dyed.

Weaver making a hank of wool after the yarns have been spun and dyed.

Our handmade wool rugs support local artisans, fair trade standards and the end of child labour

OK so this one isn’t about wool rugs in general, but we couldn’t end an article about wool rugs without sharing some of the important work that our team and designers have been doing with wool. We take rug making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Each manufacturer that we work directly with, is recognised by Label STEP, a non-profit organisation that ensures fair trade standards are adhered to. Label STEP works to ensure good working conditions through their on-the-ground approach and we are proud to be a part of their network.

We’ve also launched forward-thinking rug collections like our Din Dins collaboration with Choose Love, where all profit goes directly to help with their charitable work helping refugees and displaced people around the world.

We also offer a huge range of hand knotted wool rugs made by carefully selected craftspeople in India and Nepal. The intricate handiwork and attention to detail put into hand knotted rugs cannot be replicated by machines, resulting in a unique and high-quality product. Commissioning handmade wool rugs helps preserve cultural heritage and has positive impacts on the local communities. You can find out more about how we select our partners based on our stringent ethics and sustainability criteria here.

Rigg & Furrow

Kilims get the contemporary treatment from designer Gill Thorpe.

Why we love it:
This flat weave, kilim style rug is ideal for dining areas as crumbs can be easily brushed away, and the soft neutral colours blend in with a range of decor styles.

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Rigg & Furrow
White Noise

White Noise

A bold, geometric black and white wool rug from Camille Walala.

Why we love it:
Monochrome rugs don’t get any more attention-grabbing than this 100% wool hand-knotted beauty.

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