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18.01 LONDON

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Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

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Quick Ship

Recycled

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Rug Construction

Tufted

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Circular

Runner

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Rug_style

Vintage

Shaped

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Rug Colours

Verso Pleat
Custom

Custom Rugs Brief a custom rug

Bespoke, Customised and made to measure rugs

Tailor our rugs to your space, or design your own rug from scratch.

BESPOKE RUG buying GUIDE

How to Commission a Bespoke Rug with FLOOR_STORY

Construction Options

Hand Knotted

Tufted

Jacquard

Flat Weave
Designers

All designers

18.01 LONDON

2LG Studio

Abigail Weston

Adam Nathaniel Furman

Amechi Mandi

Camille Walala

Carmellia Indrawati

Catherine MacGruer

Child Studio

Choose Love

Crafts Council x Halina Edwards

Diane Bresson

Eley Kishimoto

Emily Forgot

Eve Spencer

Flock

FLOOR_STORY

FLOOR_STORY Selects

Gill Thorpe

Henry Holland

John Booth

Josephine Ford

Kangan Arora

Kitty Joseph

Laura Spring

Mac Collins

Mimi Forrest

Rob Pybus

Signe Emdal

Soul II Soul

Sebastian Wrong

trifle*

Zandra Rhodes
Our_Story

Our_story
East
Londons
friendliest
_rug dealer

Awards

Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Case_studies

Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

CARLO DI NARDO

KATIE RICHARDSON

Simon Goff

FOUNDER AND DIRECTOR
Stories

All_stories

Recent_stories

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London Design Festival 2025

The DUCT Collection

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Carmellia Indrawati (8 products)
Catherine MacGruer (10 products)
Child Studio (7 products)
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Purple (31 products)
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Silver (5 products)
Teal (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a contrasting red and gold tufted rug. (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a tonal blue and navy tufted rug. (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a tonal pink and purple tufted rug. (1 products)
White (35 products)
Yellow (74 products)

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618 products

Wesley in Putty

FLOOR_STORY Selects

Wesley in Putty

Regular price $659.00

Regular price Sale price $659.00
Unit price per
Wesley in Silver

FLOOR_STORY Selects

Wesley in Silver

Regular price $659.00

Regular price Sale price $659.00
Unit price per
White Noise

Camille Walala

White Noise

Regular price $3,161.00

Regular price Sale price $3,161.00
Unit price per
Wiggle

Zandra Rhodes

Wiggle

Regular price $1,146.00

Regular price Sale price $1,146.00
Unit price per
Wiggle Blue and Gold

Zandra Rhodes

Wiggle Blue and Gold

Regular price $1,146.00

Regular price Sale price $1,146.00
Unit price per
Wiggle Silver

Zandra Rhodes

Wiggle Silver

Regular price $1,947.00

Regular price Sale price $1,947.00
Unit price per
Wrong Angle A

Sebastian Wrong

Wrong Angle A

Regular price $2,875.00

Regular price Sale price $2,875.00
Unit price per
Wrong Angle C

Sebastian Wrong

Wrong Angle C

Regular price $2,875.00

Regular price Sale price $2,875.00
Unit price per
Wrong Angle D

Sebastian Wrong

Wrong Angle D

Regular price $1,295.00

Regular price Sale price $1,295.00
Unit price per
Yantra

Kangan Arora

Yantra

Regular price $2,875.00

Regular price Sale price $2,875.00
Unit price per

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FLOOR_STORY

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London N1 7RF Map
020 3053 0054
team@floorstory.co.uk

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