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18.01 LONDON

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Elle Decoration British Design Awards 2021

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Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

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Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

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Rugs

All rugs

Quick Ship

Recycled

Label STEP

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Rug Construction

Tufted

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Rug_shape

Circular

Runner

Shaped

Square

Rectangle

Rug_style

Vintage

Shaped

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Verso Pleat
Custom

Custom Rugs Brief a custom rug

Bespoke, Customised and made to measure rugs

Tailor our rugs to your space, or design your own rug from scratch.

BESPOKE RUG buying GUIDE

How to Commission a Bespoke Rug with FLOOR_STORY

Construction Options

Hand Knotted

Tufted

Jacquard

Flat Weave
Designers

All designers

18.01 LONDON

2LG Studio

Abigail Weston

Adam Nathaniel Furman

Amechi Mandi

Bek Smith

Camille Walala

Carmellia Indrawati

Catherine MacGruer

Child Studio

Choose Love

Crafts Council x Halina Edwards

Diane Bresson

Eley Kishimoto

Emily Forgot

Eve Spencer

Flock

FLOOR_STORY

FLOOR_STORY Selects

Gill Thorpe

Henry Holland

John Booth

Josephine Ford

Kangan Arora

Kitty Joseph

Laura Spring

Mac Collins

Mimi Forrest

Rob Pybus

Signe Emdal

Soul II Soul

Sebastian Wrong

trifle*

Zandra Rhodes
Our_Story

Our_story
East
Londons
friendliest
_rug dealer

Awards

Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Case_studies

Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

CARLO DI NARDO

Simon Goff

FOUNDER AND DIRECTOR
Stories

All_stories

Recent_stories

Knotted Neutrals: A Guide to Timeless Elegance with Handknotted Rugs

2025 All Wrapped Up

Scent Recommendations for the Home

Story_categories

Design_stories

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The Funki Dred logo designed by Derek Yates for Soul II Soul in a contrasting red and gold tufted rug. (1 product)
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Pink (45 products)
Purple (19 products)
Red (20 products)
Silver (1 products)
Teal (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a contrasting red and gold tufted rug. (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a tonal blue and navy tufted rug. (1 products)
The Funki Dred logo designed by Derek Yates for Soul II Soul in a tonal pink and purple tufted rug. (1 products)
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170 products

Meandros Dawn

Adam Nathaniel Furman

Meandros Dawn

Regular price €489,95

Regular price Sale price €489,95
Unit price per
Pill in Mottled Multicolour

2LG Studio

Pill in Mottled Multicolour

Regular price €2.751,95

Regular price Sale price €2.751,95
Unit price per
Pink Noise

Camille Walala

Pink Noise

Regular price €2.634,95

Regular price Sale price €2.634,95
Unit price per
Harlequin X in Blue and Coral

Kangan Arora

Harlequin X in Blue and Coral

Regular price €489,95

Regular price Sale price €489,95
Unit price per
Harlequin X in Blue and Brick

Kangan Arora

Harlequin X in Blue and Brick

Regular price €489,95

Regular price Sale price €489,95
Unit price per
Giovanni Blue

John Booth

Giovanni Blue

Regular price €3.456,95

Regular price Sale price €3.456,95
Unit price per
Northmore Tonal

Flock

Northmore Tonal

Regular price €3.681,95

Regular price Sale price €3.681,95
Unit price per
Off Cut

Diane Bresson

Off Cut

Regular price €1.106,95

Regular price Sale price €1.106,95
Unit price per
Marmalade in Lime

Carmellia Indrawati

Marmalade in Lime

Regular price €1.899,95

Regular price Sale price €1.899,95
Unit price per
Marmalade in Berry

Carmellia Indrawati

Marmalade in Berry

Regular price €1.899,95

Regular price Sale price €1.899,95
Unit price per

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East
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FLOOR_STORY

Cairo Studios, 4 Nile Street,
London N1 7RF Map
020 3053 0054
team@floorstory.co.uk

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