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Elle Decoration British Design Awards 2021

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Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

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Rugs

All rugs

Quick Ship

Recycled

Label STEP

In Stock

Sale

Rug Construction

Tufted

Hand Knotted

Flat Weave

Jacquard

Hand Woven

Rug_shape

Circular

Runner

Shaped

Square

Rectangle

Rug_style

Vintage

Shaped

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Plain

Textured

Striped

Rug Colours

Verso Pleat
Custom

Custom Rugs Brief a custom rug

Bespoke, Customised and made to measure rugs

Tailor our rugs to your space, or design your own rug from scratch.

BESPOKE RUG buying GUIDE

How to Commission a Bespoke Rug with FLOOR_STORY

Construction Options

Hand Knotted

Tufted

Jacquard

Flat Weave
Designers

All designers

18.01 LONDON

2LG Studio

Abigail Weston

Adam Nathaniel Furman

Amechi Mandi

Bek Smith

Camille Walala

Carmellia Indrawati

Catherine MacGruer

Child Studio

Choose Love

Crafts Council x Halina Edwards

Diane Bresson

Eley Kishimoto

Emily Forgot

Eve Spencer

Flock

FLOOR_STORY

FLOOR_STORY Selects

Gill Thorpe

Henry Holland

John Booth

Josephine Ford

Kangan Arora

Kitty Joseph

Laura Spring

Mac Collins

Mimi Forrest

Rob Pybus

Signe Emdal

Soul II Soul

Sebastian Wrong

trifle*

Zandra Rhodes
Our_Story

Our_story
East
Londons
friendliest
_rug dealer

Awards

Carpet Design Awards 2024: Best Interior

Carpet Design Awards 2023: Best Interior

Archiproducts Design Awards 2022

Archiproducts Design Awards 2021

Elle Decoration British Design Awards 2021

Case_studies

Taking Rugs to New Heights in a Modern Show Home

Trifle* Echo Branding in MOOs Workspace Rework Through Colour Matching

Oversized rugs for a 1930s Post Office designed by Albert Khan

Custom Modular Rugs for a Residential Client

Neoclassical Georgian Style renovation Project

Bespoke Rug for Mining Company

Team

SIMON GOFF

GILL THORPE

BEKAH SMITH

ANDREW MOORE

CARLO DI NARDO

Simon Goff

FOUNDER AND DIRECTOR
Stories

All_stories

Recent_stories

A Guide to Styling Shaped Rugs in Your Space

Allotment

London Design Festival 2025

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Nuance - Yellow Meyer 9210

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Nuance - Yellow Meyer 9210

Regular price $679.00

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Nuance - Camel Blue 9196

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Nuance - Camel Blue 9196

Regular price $679.00

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Cities Amsterdam - Orange Cut 9323

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Cities Amsterdam - Orange Cut 9323

Regular price $679.00

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Cities London - Green Meadows 9320

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Cities London - Green Meadows 9320

Regular price $679.00

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Cities New York - Gatsby Gold 9315

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Cities New York - Gatsby Gold 9315

Regular price $679.00

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Cities Tokyo - Conductive Blue 9314

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Cities Tokyo - Conductive Blue 9314

Regular price $679.00

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Cities Paris - Space Trip 9322

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Cities Paris - Space Trip 9322

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Craft Chess - Nude 9341

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Craft Chess - Nude 9341

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London N1 7RF Map
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