![Kitty Joseph](https://www.floorstory.co.uk/images/rugs/lifestyle/_size1200x800/240312_FloorStory_10xCampaign_DayOne_728_Final_Web.jpg)
![Elle Decoration British Design Awards 2021](https://www.floorstory.co.uk/images/rugs/_size800/Kitty-Joseph-X-FLOOR_STORY_-Geranium-Optick.jpg)
Award
Elle Decoration British Design Awards 2021
Optick x Kitty Joseph
It’s wonderful to be recognised in such a prestigious award for our second collaboration with Kitty Joseph. The Optick collection is inspired by the pleats in Fashion Designer Kitty Joseph’s skirts, mixed with the optical colour experiences in nature. The subtle geometry is highlighted with the carving techniques to create a 3D pattern within the rug. The balance in the colours of the rug changes when moving around it making it a dynamic addition to any interior setting.
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Award
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Award
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Award
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Award
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Award
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Award
Carpet Star 2020 _ Exemplary Webshop
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Award
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![Wool Carpet & Rug Awards 2019 _ Designer Collaboration of the Year](https://www.floorstory.co.uk/images/rugs/2019/_size1200x800/Floor-Story-Mar-20195341.jpg)
Award
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