Designer

Kitty Joseph

KITTY JOSEPH IS A LONDON-BASED CONTEMPORARY WOMEN’S WEAR DESIGNER, KNOWN FOR HER INCLUSIVE USE OF COLOUR AND FLATTERING FORMS

Copenhagen-based visual artist Signe Emdal is known for innovative weaving techniques and is represented in the permanent collections of Malmø Art Museum in Sweden and The collection of the Danish Art Foundation. The carpet loom is at the core of Signe’s process, an object that is interlinked with memories and works as a continuous loop of mind and motion.

Signe’s archive of textural woven sculptures and tapestries are a display of vibrancy, volume and breathtaking colour combinations, such as those from the Loop (2020) and Ecdysis (2024) series. A deep thinker, the techniques explored throughout her work are linked with themes of femininity and cultural history.

Working on site-specific pieces alongside her exhibition showcases, Signe has mastered how textiles interplay with spaces derived from cultural heritage. It is through this expertise that Emdal is able to create highly unique work that fuses weaving processes, a unique illustrative style with material tactility.

Signy [rug] really is a testament to the amazing artisans in Nepal that have breathed beauty into my work through their exquisite abilities and true understanding of their craft.

Signe Emdal

IN CONVERSATION WITH SIGNE EMDAL

What’s your favourite design period and why?

I would say that my favourite period is way before the word design was even a word ;) Ancient Egypt and Indigenous Art fx, is both a great inspiration aesthetically and philosophically.

Where do you go to get inspired?

I have a myriad of interests that inspires me, but some of my core pillars in my body of work, would be Natural light, Structures/Systems, Cosmos and The sky is the limit kind of mindsets

What’s the thing that helps you to kickstart your day?

I sit in meditation every morning.

What’s your favourite object that you own?

My pen and my analogue vintage camera.

Who’s work would you most like to see in person? (dead or alive)?

I would like to attend the solo show openings of all the historical amazing female artists who never had a show.

If you could only make art with one tool, what would you choose?

A vertical loom.

Name a hue that embodies a bit of you?

I am not much of a Solid colour person... I LOVE subtle nuances, melange and mixes of many yarns blended into one yarn... like with music.

Timeless Modernity

This piece creates a sense of tranquility while adding strength and balance through its beautiful hand-knotted craftsmanship.

Signy Beige

HAND KNOTTED RUGS

A technique passed down through generations, each knot is meticulously tied by hand on a traditional loom.

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Chroma Green

A colour wheel rug bursting with marvellous hues of greens and blues defined by deeply carved alternating pile heights that feel phenomenal underfoot, echoing pleats from fashion designer Kitty Joseph's Chroma skirt. Shades of Forest, Emerald, Jade and Olive Green along with a few blue tones to encapsulate a natural palette with some acidic hues to really make the rug pop.

Kitty hand selected the wool pom colours in our East London showroom, taking special care of how they balance and elevate each other. The green colourway came from Kitty’s discovery that the human eye perceives more shades of green than any other colour, this being down to the nature of humans evolving in mainly green surroundings.

‘Chroma Green is not just about bringing the benefits of green indoors, it's also an inspiration to step outside and seek the greens we crave. Don't forget your greens!’

The beauty of this rug is that with so many shades, it’ll fit into many interior schemes as well as adding a dose of texture.

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Geranium Optick

Inspired by the accordion pleats that are a thread through the clothing of fashion designer Kitty Joseph, Optick is an exploration of the expressive beauty of a bicolour palette and simultaneous contrast. Combined with subtle geometry and surface carving, Optick appears to shift in design and colour as you move around it. Simply by rotating the rugs in your space, you can shift the colour to fit your mood. What a wonderful way to let people know how your feeling!

Love this but want something slightly different?

Good news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, construction or shape.

Tell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.

To find out more information about customising this rug - get in touch with us.

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stories

Chromantics: A Fashion Showcase With Kitty Joseph

We are honoured to have been collaborating with designer Kitty Joseph for over three years. Over the course of which we have created two iconic rug designs that exuberate colour and have been developed into hundreds of vibrant rugs that have brought a sense of cheer to numerous interiors and settings.