
Refine The Design
Customise or go totally bespoke

Refine The Design with Our Custom and Bespoke Rug Services
Master the art of rug-making
Ever considered creating something truly unique for your home? Imagine designing a bespoke rug that perfectly encapsulates your vision, scheme, or even beloved artwork. With our custom rug services, you can turn any idea into a stunning reality.
Why Choose Our Custom Rug Services?
- Personalised Designs: Whether it’s based on a beloved object or a specific colour scheme, our rugs add a personal touch to any project.
- Simple Process: Start with an idea, provide visual references, select a palette, and we’ll handle the rest. The design is rendered digitally for your approval before being woven to perfection.
- High-Quality Craftsmanship: Our rugs are produced in LABEL step certified manufacturing facilities, ensuring top-notch quality and craftsmanship.
- Trade Discount: Enjoy exclusive trade discounts that make our bespoke service even more appealing.
Take a look at some examples of custom and bespoke services bellow to get those creative juices flowing:

Where to start?
1_MOOD: Help us get a feel for the vibe you want to achieve. This could be a mood board of reference images or even a picture of an object or artwork that’s already in the space. If there are rugs you’re already interested in from our collections, send a reference image over and we can customise this to fit the scheme and space.
Disclaimer: all the rugs we design are original, we will not make copies of existing designs.
2_LOCATION & FURNITURE: Sharing a floor plan that outlines where the desired rug will go will help us guide you through any issues that may occur. Whether for a boardroom, communal kitchen or reception area, consideration of the space and the other furnishings within it is essential to ensure the rug functions with the space and vice versa.
The type of furniture can dictate which construction of rug is most suitable. For example, a flatweave is most suitable for furniture on castors because of its low pile height which allows the wheels to manoeuvre smoothly without leaving tracks in the rug.
3_COLOUR: Choosing colours is a crucial part of the rug design process and always better done in person if possible. A great place to start is by coming to our showroom where we have over 3000 coloured poms to select from.
Doing this in person ensures the tone of the rug in reality is how you imagined. For accurate colour matching from afar, you can send us colour references, this can be RAL or Pantone. Another option is to send us any paint colour swatches, fabrics or furnishing samples you want to match and we’ll do the selecting in-house based on this.
Pro Tip: Colour looks different depending on lighting so getting a sample made of the rug and placing it in the correct space ensures that it translates in the way you envisaged it. Our sampling process takes four weeks and we’d strongly recommend this part of the process, particularly if you’re new to bespoke rug-making.
4_ PRODUCTION: We recommend getting a colour sample made before putting the rug into production. This means that you can test the colours in the space before committing to the rug. The cost of sampling is off-set against a rug order. Once you’re happy and everything has been signed off the rug goes into production with our trusted manufacturers in India and Nepal, each are audited by Label STEP.

Residential Ready
‘Customer Service was exemplary, the designer guided me through several colour way options. Quality, production and delivery all perfect.’
Residential Client

Fit for Commercial Spaces
‘Creating bespoke rugs with FLOOR_STORY is a brilliant way to utilise ‘brand’ colours without it feeling wavy handed or corporate.’
Emma Morley, founder of Trifle*
Ready to Get Started?
Why wait around? Start the process today and dazzle your clients with a custom rug that speaks volumes about your dedication to their project.
Schedule a Personalised Design Consultation Today
Click the link below to book your consultation and start designing your one-of-a-kind rug:

Our East London Design Studio and Showroom

Stories
Trade Pom Boxes
Our trade pom boxes come with a selection of wool and viscose yarns in 150 shades, making it oh so convenient to colour both custom and bespoke rugs.

Stories
Balancing Raw Interior Elements with Colourful Furnishings
Take a look at these key tips in bringing your scheme to life