Designer

FLOOR_STORY Selects

A curated selection of rugs outside of our designer range to fit the needs of any space, style or budget.

We have a selection of contemporary rugs outside of what we produce, sourced from suppliers in a series of materials, constructions and price ranges to choose from. We have curated our selection to align with our ethos of bold, original design that serve the purpose of adding comfort and sophistication to interior spaces.

Here at FLOOR_STORY we strive to provide our customers with a diverse range of options, allowing them to find the perfect rug for their individual style. We understand that every home is unique and believe that your floor should reflect your personal taste and personality.

Vintage Rugs

For those who appreciate the character and charm of vintage pieces, we have a collection of one-of-a-kind rugs sourced from Turkey. To revive these traditional and handmade rugs, each has undergone shaving and dying techniques to give a contemporary lift.

See all Vintage Rugs

Minimal Rugs

Our minimal rug collection presents clean lines and simple designs, perfect for adding a touch of modern elegance into all kinds of interiors.

See all Minimal Rugs

Abstract Rugs

These textural, abstract rugs are a great way of adding a certain spark to a space, really great if you’re not sure on which direction to go in as many of them combine traditional and contemporary design motifs.

See all Abstract Rugs

Geometric Rugs

For those who love bold and eye-catching patterns, our geometric rug collection offers a range of options to suit your style. From intricate to simple shapes, these rugs add an artistic touch to a space.

See all Geometric Rugs

Rug Care Guide

To keep your rugs looking their best, it’s important to properly care for them. Here are some tips to help you maintain the quality and longevity of your rugs:

1. Vacuum regularly - this will prevent dirt and dust from building up in the fibers of the rug.

2. Spot clean spills immediately - use a clean cloth or paper towel to blot up any spills before they have a chance to set into the rug.

3. Rotate periodically - this will help prevent one area of the rug from wearing out faster than others.

4. Use a good quality rug underlay - not only will this provide extra cushioning and grip for your rug, but it also helps protect your floors from scratches and damage.

5. Professional cleaning - for tough stains or deep cleaning

For more tips, take a look at our extensive rug care guide.

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A maker of beautiful rugs with an eye on craft and unique design

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Bek Smith

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Bek Smith

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Diane Bresson

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 Abigail Weston

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 Rob Pybus

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Rob Pybus

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 Laura Spring

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 Kangan Arora

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 Eve Spencer

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Eve Spencer

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Eley Kishimoto

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Camille Walala

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Catherine MacGruer

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 18.01 LONDON

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18.01 LONDON