Name: FLOOR_STORY
Address: Cairo Studios, 4 Nile Street, London N1 7RF, UK
Email: info@floorstory.co.uk
Website: https://www.floorstory.co.uk/
European Manufacturer: No
FLOOR_STORY Selects
A bold reimagining of the classic checkerboard.
FLOOR_STORY Selects
From
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HOW IT WORKS
FLOOR_STORY Selects _Craft Chess - Deep Green 9339
Play around with the size of existing designs (if there are multiple custom sections, they are based on different constructions for tufted, hand knotted and hand woven)
A PDF render (digital copy of the design) will be sent to you to sign off before the rug is put into production.
Custom rugs have a lead time of 12-18 weeks (depending on construction). You will receive a more precise lead time once we receive the details of your order.
UK tracked shipping is £25 per rug, for international shipping you will be quoted accordingly at the checkout.
You will see options for standard sizes along with our custom calculator where you can insert a specific size you would like the rug in. Please note for circular rugs the length and width will need to be the same measurement.
For rugs that exceed the maximum custom sizing, please get in touch directly as we will need to give you a special shipping quote.
For any rug shape, design or colour changes please get in touch with us directly or visit our bespoke rug page.
Please see here for our returns policy.
Construction:
Made in:
Belgium
Material:
100% PET - 20% RECYCLED
Available to Order:
2-4 weeks

rug _story
A bold reimagining of the classic checkerboard.
Craft Chess reimagines the classic checkerboard with a bold, deconstructed twist, transforming it into a striking graphic statement. Its fragmented design creates a dynamic visual, with floating shapes that balance playful disorder and harmonious colour. Subtle material effects add texture and depth, whilst the crisp, defined edges of the vibrant squares bring clarity and energy to this captivating rug.
rug _designer
rug _construction
Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence.
Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.
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