Watch The Process: Custom Made Hand Knotted 'I Want You In My Soul' Rug

Watch The Process: Custom Made Hand Knotted 'I Want You In My Soul' Rug

Skilled weavers use ancient rug techniques to create high quality rugs that'll last a lifetime

This custom I Want You In My Soul rug was produced from the original I Feel Love rug design, made in collaboration with Henry Holland.

Based on the lyrics from the Lovebirds track this unique, one-off design was made for client Simon Dunmore, founder of Defected Records, who needed something cool and cosy for his home.

Watch the video:

Weavers making a custom, made-to-measure handknotted rug.

The shaped and melting rug design was refined to fit the needs of our clients space and vision with our custom services. The colours, size and design were edited by our designer to fit perfectly within an interior, and to be placed in a bedroom.

We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools, the weavers tuft, hand-knot and hand-weave rugs with a meticulous attention-to-detail only possible because of their experience and training in rug making.

Head to our rug gallery to see an extensive range of rugs in many bold and contemporary designs and where you’ll also be able to learn more on the process of customising a rug to truly make it your own.

Each manufacturer that we work directly with, is recognised by Label STEP for being a fair trade carpet maker. The non-profit organisation is committed to assurance of working standards and the wellbeing of weavers and all factory workers.

Looking for inspiration?

We’ve provided rugs for some really spectacular spaces over our time, take a look at some of the highlights of our custom and bespoke services.

www.floorstory.co.uk/casestudies
Looking for inspiration?

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Known for its durability, insulation capabilities and luxurious finish, to name but a few.

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Looking after your rug

Keep your rug looking fresh by following these easy steps from our rug care guide

Rug Care Guide
Looking after your rug