The Duke

Pub Made a Home

Details

Customer

Residential Client

Location

London

Date

2025

Credits

Interior by Trifle* Creative, Photography by Mark Cocksedge

Features

Specialist Rug Sourcing

White Glove Installation

Bespoke Rugs

Fitted Stair Runner

Fitted Underlay

Trifle* Creative has masterfully transformed an East-End pub into a high-end residential haven, breathing new life into its historic bones.

This 3,500 sq ft space is a harmonious blend of traditional charm and contemporary luxury, where vibrant colours, rich textures, and homely furnishings create a warm yet sophisticated atmosphere.

The design ethos of "repair, restore, and reimagine" guided every decision, resulting in a collection of meticulously crafted surfaces that celebrate the building’s heritage while embracing modern living.

Master bedroom, photographed by Mark Cocksedge

The process was really enjoyable and very smooth, the rugs have totally made and grounded the house"

Emma, Trifle* Creative Director

Objective

Working closely with the Trifle* team, we developed a series of custom rugs tailored to the precise colour palettes and functional needs of the home. Every detail was considered, from the construction to the context of each room.

For the master bedroom, which also welcomes canine companions, we designed a low-pile, flatwoven rug for durability and ease of maintenance. To honor the home’s traditional elements, we sourced vintage rugs from Istanbul, featuring floral patterns in vibrant colorways that echo the ornate features of the space.

Spiralling staircase, photographed by Mark Cocksedge

Challenge

The designers at Trifle* envisioned a series of rugs to soften and complement the historical varnished wood flooring, adding a layer of tactility and warmth to the home. With a distinctive look and feel already in place, the challenge was to design bespoke rugs that seamlessly aligned with the aesthetic vision while enhancing the character of each space.

Running up the walls of the winding staircase, a floral yellow House of Hackney wallpaper sets the surrounding palette, cleverly paired with the Little Greene Yellow-Pink paint and a bespoke stair runner in gold and blush.

The rug itself was tribute to the clients grandmother, a feature that evoked a sense of sentimentality, as the Trifle* put it ‘a thread of memory woven into the everyday’. After developing some design options based on the brief set by the interior designers, the client was able to select their favourite which was then tufted and fitted into the home.

Bespoke stair runner, photographed by Mark Cocksedge

Result

The result is a collection of rugs that not only enhance the aesthetic but also ground the home in comfort and style:

  • Theatre Room: A bespoke chequered flatwoven rug in red and gold anchors the space, with colors perfectly matched using our wool pom coloring system. The geometric design adds a bold yet balanced statement to the room.
  • Master Bedroom: An abstract pink tonal geometric rug in a flatweave construction brings softness and tactility, creating a serene yet striking focal point.
  • Staircase: A bespoke two-tone irregular stripe runner cascades down two stories, adding a dynamic visual element that ties the home together.
  • Vintage Rugs: These rugs perfectly honed in on the bold floral maximalist furnishings within the spaces, uniting each room whilst letting the story unfold by ranging each room with different schemes.

Through thoughtful design and collaboration, we’ve helped Trifle* achieve a seamless blend of tradition and modernity, ensuring every step in The Duke feels like home.

Red theatre room, photographed by Mark Cocksedge

Related rugs

CREATE A MASTERPIECE

Build your own rug with our design services

Bespoke Rug Buying Guide

We’re a B Corp!

We’ve been busy ensuring that our best practices are up to scratch, becoming a B Corp has proven our commitment to a business structure that works for everyone.

More ON SUSTAINABILITY