020 7871 3013
Our obsession has become reality in a collection of rugs, each with a unique story. Created by discovered designers, inspired by culture and creativity, woven by hand and strictly limited in number; we are exceptionally proud of these beautiful rugs.
We work with talented designers from all disciplines who can offer a fresh-take on rug design. Once the design is complete we work with our makers to produce stunning, quality rugs in the traditions of old.
Design Your Own
Sometimes even the finest creation from our Designer Collection may not quite harness your personality, and so at FLOOR_STORY we’ve created our Bespoke Rugs concept. There are no fancy online rug designers that never quite work properly here, just a place where you can realise your dream, captured elegantly and beautifully in a gorgeous rug.
The Best Brands:
You won’t find any boring beige twists here (well maybe a couple of better ones) just beautiful carpet curated from the standout collections of the most forward-thinking and stylish names in the industry.
Don’t think of that boring and brittle 1970s kitchen flooring, instead revel in a mix of stunning design and great practicality from the freshest names in the business.
The natural appeal of wood, or the same look with an incredibly easy life in laminate, our brands are of the highest quality and also the most innovative, exploring surface colour and texture.