The _Story

Whimsical motifs made of tribal patterns of the Atlas region

Tribal designs of the Atlas region, recoloured in amazing flowing mixes, with a distinctive pattern grid laid out on top.Over a century of skill and craftsmanship is woven into every rug we produce. Woven on jacquard Wilton looms in a combination of pure new wool and cotton chenille, each beautiful rug has multiple layers of texture, distressed areas and intricate stitching detail to give a true ‘vintage’ look.Woven in a fashionable flat weave construction, all our rugs are hand finished with reinforced corners and an anti-slip layer for a secure fit. There is a superb choice of sizes available too, ensuring there is a size just right for every room in the home.

The _Construction

Jacquard

Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence. Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.