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![Stitch by Stitch - Graham Hollick and Karen Sear Shimali](https://www.floorstory.co.uk/images/stories/_size1500x/stitchportraitcrop_New.jpg)
Stitch by Stitch - Graham Hollick and Karen Sear Shimali
Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to the remote Kutch region of Gujarat, an area famed for its embroidery. There, he met a group of talented women embroiderers who inspired our very first textile collection. Later, forays into the Himalayan region of Nepal put us in touch with master weavers and spinners.
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![2LG Just Dropped a New Pill](https://www.floorstory.co.uk/images/stories/_size1200x800/2LG-Grid-Content-1-Headshot.jpeg)
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DESIGNER_STORIES
The Power of Pink Noise, Our Latest Collaboration with Camille Walala
![In Conversation with Kangan Arora](https://www.floorstory.co.uk/images/rugs/lifestyle/_size1200x800/kangan-headshot-for-web-cropped.png)
DESIGNER_STORIES
In Conversation with Kangan Arora
![Alice Hume Pop Up in Our Showroom](https://www.floorstory.co.uk/images/_size1200x800/Photograph-by-Alex-Fountain-4.jpg)
DESIGNER_STORIES
Alice Hume Pop Up in Our Showroom
DESIGNER_STORIES
When Rugs Met Ceramics
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DESIGNER_STORIES
18.01 London's new East London Space
![A Conversation on Colour with Henry Holland](https://www.floorstory.co.uk/images/stories/_size1200x800/Henry-Holland-Mood-Boards-1.jpg)
DESIGNER_STORIES
A Conversation on Colour with Henry Holland
DESIGNER_STORIES
Chromantics: A Fashion Showcase With Kitty Joseph
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